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                                          ©DIRECTV, Inc. DIRECTV and the Cyclone Design logo are registered trademarks of DIRECTV Inc. All other trademarks are the property of their respective owners.
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                                                                                                                                                                                                            DIRECTV ADVERTISING SOLUTIONS




           ENGAGE. DELIVER. MEASURE.™
                                        MEDIAKIT
ABOUT US
                             DIRECTV Ad Sales introduces and implements the most innovative ideas and technologies in the field of Television

                             Advertising. We are inspired by our deep commitment to the enrichment of viewer experience and growth of

                             advertiser returns.

                             By designing industry-defining interactive products such as Mix Channels and Dynamic Ad Units, and by expanding

                             our unparalleled alliance of networks and partners, DIRECTV Ad Sales dynamically connects advertisers

                             with their most passionate audiences nationwide. DIRECTV delivers quantifiable and actionable results.

                             DIRECTV Ad Sales. ENGAGE. DELIVER. MEASURE ™.




                                                                                                                                        directvadsales.com
ENGAGE. DELIVER. MEASURE.™                                                                                      MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
TABLE OF CONTENTS
                                 PROGRAMMING OPPORTUNITIES
                                   TARGETED CLUSTERS                                                            4
                                   LIVE SPORTS                                                                  6
                                   The 0® NETWORK                                                             7
                                   ENHANCED PROGRAMMING                                                        
                                   DIRECT RESPONSE                                                             4
                                   2009 SCHEDULES                                                              5
                                 TARGETED SPONSORSHIPS
                                    SPORTS ADVERTISING                                                         6
                                    DIRECTV Cinema                                                             8
                                    STARSHIP                                                                   9
                                 INTERACTIVE ADVERTISING
                                    DIRECTV ACTIVE™                                                            20
                                    STATIC AD UNIT                                                             20
                                    DYNAMIC AD UNIT                                                            2
                                 RESEARCH
                                   OVERVIEW                                                                    22
                                   STATS                                                                       23
                                   USAGE                                                                       24
                                   TNS® DIRECTView™                                                            27
                                 COMMERCIAL COPY REQUIREMENTS                                                  28
                                 CONTACT US                                                                    30




                                                                                        directvadsales.com
ENGAGE. DELIVER. MEASURE.™                                      MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
TARGETED CLUSTERS
                             DIRECTV 2009 General Entertainment Clusters – over 100 networks, segmented into 10 demographically targeted
                             clusters, represent a national footprint with coverage in every major DMA. Measured by Nielsen, TNS and EDI capable.


                             Sports Cluster




                             Adult Cluster
                                                    CMYK




                             Male Cluster




                             Female Cluster




                             News Cluster




                                                                                                                                               directvadsales.com
ENGAGE. DELIVER. MEASURE.™                                                                                    Page  | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
Young Adult Cluster




                             Lifestyle Cluster




                             Kids Cluster



                             *DIRECTV MÁS Cluster
                             • CNN en Español                                  • ESPN Deportes                                    • History en Espanol                               • Sur Mexico
                             • Discovery en Español                            • Fox Sports en Español                            • MEGATV                                           • Sur Peru
                             • Discovery Familia                               • Galavision                                       • MUN2                                             • Telemundo East/West


                             Regional Sports Cluster
                             • CSN Bay Area                                    • Fox Sports Southwest
                             • Fox Sports Rocky Mountain                       • Madison Square Garden
                             • Fox Sports South                                • New England Sports Network


                             *DIRECTV MÁS is the ultimate television experience, offering full, premium programming packages in both Spanish and English. Subscribers have access to over 35 Spanish Language channels in addition to the 200+ English
                             Channels that are available through DIRECTV. Commercial insertions are available on eleven Spanish Networks and are sold on a cluster level, which means that an advertiser buys a spot on the MÁS cluster and it then runs across
                             all the networks that allow insertion within the cluster. The spots all run at approximately the same time in a road block fashion. Advertisers can not buy the individual networks within the cluster.




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ENGAGE. DELIVER. MEASURE.™                                                                                                                                                                 Page 5 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
LIVE SPORTS
                             More live sporting events than any other network, with exclusive properties like NFL SUNDAY TICKET™ and NCAA®
                             MEGA MARCH MADNESS®.




                             Q1 SPORTS                          Q2 SPORTS
                             NASCAR® Sprint® Cup Series™        MLB
                             NASCAR® Camping World® Series™     NASCAR® Sprint® Cup Series™
                             NASCAR® Nationwide® Series™        NASCAR® Camping World® Series™
                             NBA                                NASCAR® Nationwide® Series™
                             NCAA® BASKETBALL                   NBA
                             NCAA BOWL GAMES                    NHL®
                             NHL®                               PGA
                             PGA                                THE MASTERS
                             TENNIS                             TENNIS
                             WINTER OLYMPICS ‘0


                             Q3 SPORTS                          Q4 SPORTS
                             MLB                                NASCAR® Sprint® Cup Series™
                             NASCAR® Sprint® Cup Series™        NASCAR® Camping World® Series™
                             NASCAR® Camping World® Series™     NASCAR® Nationwide® Series™
                             NASCAR® Nationwide® Series™        NBA
                             NCAA® FOOTBALL                     NCAA® FOOTBALL
                             NFL                                NFL
                             PGA                                NHL®
                             SUMMER OLYMPICS ’2                TENNIS
                             TENNIS




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ENGAGE. DELIVER. MEASURE.™                                                                               Page 6 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
UNCUT AND COMMERCIAL FREE PROGRAMMING ON The 101® NETWORK
                             A channel exclusive to DIRECTV that represents a unique platform in advertising options. No other entertainment service
                             provider, cable or satellite, provides its customers with a channel dedicated to broadcasting cutting-edge programming in
                             Drama, Comedy, Music and Specials. Sponsorship opportunities include billboards, sweepstakes, vignettes and product
                             placement interaction.

                             DEADWOOD
                             The town of Deadwood, South Dakota in the weeks following the Custer massacre is a lawless sinkhole of crime
                             and corruption. Into this uncivilized outpost ride a disillusioned and bitter ex-lawman, Wild Bill Hickok, and Seth
                             Bullock, a man hoping to find a new start for himself. Both men find themselves quickly on opposite sides of the
                             legal and moral fence from Al Swearengen, saloon owner, hotel operator, and incipient boss of Deadwood. The lives
                             of these three intertwine with many others, the high-minded and the low-lifes who populate Deadwood in 186.
                             Image: Home Box Office SM, Deadwood ® and HBO® are service marks of Home Box Office, Inc.



                             OZ
                             Oz chronicles life inside an experimental cell block in the Oswald Maximum Security Correctional Facility: Level
                             Four called Emerald City. Inmates struggle to fulfill their own needs. Some fight for power, others want money and
                             others simply want to survive long enough to make parole or even to see tomorrow. The show gives a no-holds-
                             barred account of prison life with all the plots, subplots and conflicts given context and explanation by the show’s
                             wheelchair-bound narrator, Augustus Hill.
                             Image: Home Box Office SM, Oz ® and HBO® are service marks of Home Box Office, Inc.



                             SMITH
                             From the multiple award-winning team of John Wells, Christopher Chulack and Brooke Kennedy comes a richly
                             wrought portrait of the inner workings of a crew of career criminals. Brought to life by an ensemble cast of A-list
                             film and television actors including Ray Liotta, Virginia Madsen and Simon Baker, “Smith” pushes the boundaries
                             of crime drama by vividly humanizing the brilliant tacticians who plan and carry out multimillion-dollar robberies.
                             DIRECTV premieres 4 never before seen episodes.




                                                                                                                                                               directvadsales.com
ENGAGE. DELIVER. MEASURE.™                                                                                                    Page  | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
THE NINE
                             Nine people learn they share a common bond that was forged when they lived through a 52-hour hostage standoff
                             during a bank robbery that changed their lives forever. Each episode begins with a flashback that reveals another
                             0 minutes of the robbery, and uncovers why and how these nine strangers remain linked to each other. DIRECTV
                             premieres 4 never before seen episodes.



                             THE DAN PATRICK SHOW
                             Syndicated sports talk radio host Dan Patrick will bring his irreverent wit and wry humor to DIRECTV’s The 0®
                             Network with a new, innovative TV show based on his nationally syndicated weekday radio program. Premiere’s
                             exclusively on The 0® Network August 3rd.




                             TRAILER PARK BOYS
                             Trailer Park Boys is a popular Canadian mockumentary television series focusing on the misadventures of a group
                             of trailer park residents, some of whom are ex-convicts, living in fictional Sunnyvale Trailer Park, located in Halifax
                             Regional Municipality, Nova Scotia.




                             SUPREME COURT OF COMEDY
                             Justice will be served with lots of laughs in DIRECTV’s original series, Supreme Court of Comedy. In this unscripted
                             comedic twist on TV court reality shows, top comedians such as Jamie Kennedy, Paul Rodriguez, and Jon Lovitz
                             represent real people with real disputes before “Chief Justice” Dom Irrera at the world famous Laugh Factory on
                             Sunset Blvd.




                                                                                                                                                                  directvadsales.com
ENGAGE. DELIVER. MEASURE.™                                                                                                       Page 8 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
ROCK  A HARD PLACE
                             The fun continues on The 0® Network with the rock and roll game show Rock  A Hard Place. The program, pro-
                             duced exclusively by DIRECTV original entertainment, is hosted by Meat Loaf and features teams of rock stars and
                             music legends such as the Pussycat Dolls, Eddie Money, Bananarama, Tony Orlando, and Toto in a battle of wits to
                             win big cash prizes for their favorite charities.




                             DIRECTV HOMETOWN HEROES
                             Half hour weekly series hosted by Joan Lunden, produced exclusively by DIRECTV original entertainment. These
                             shows feature inspirational stories of exceptional acts of kindness, strength, and courage of unsung DIRECTV
                             subscribers from all over the country, who make a difference in peoples’ lives and in their local communities
                             everyday.




                             DIRECTV CONCERT SERIES
                             The 0® Network offers exclusive long-form concerts from today’s biggest artists such as No Doubt, Mötley Crüe,
                             The Airborne Toxic Event, Ben Harper  Relentless 7, Third Eye Blind, Josh Turner, Juliette Lewis and the New
                             Romantiques, Shiny Toy Guns, Tina Turner and Beyonce, as well as hot up-and-coming performers from the best
                             venues.




                             EXCLUSIVE MUSIC FESTIVALS
                             The 0® Network’s Exclusive Music Festivals have included Live Broadcast Farm Aid, and Live Broadcast SXSW
                             Music Festival in Austin, Texas.




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ENGAGE. DELIVER. MEASURE.™                                                                                                 Page 9 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
TELEVISION SERIES STUNTS
                             The 0® Network partners with major networks to showcase hit series through special “sneak peek” and “televi-
                             sion premiere” stunts. Featured series have included Showtime’s The Tudors and Californication, BBCA’s Robin
                             Hood, AMC’s Mad Men, AE Network’s Ice Road Truckers, MTV Network’s South Park Imaginationland, National
                             Geographic’s Dog Whisperer and World’s Toughest Fixes, and STARZ’s premiere of Crash.



                             DIRECTV MOVIE SERIES
                             The 0® Network also partners with major networks to showcase feature films and TV movies in HD. Featured
                             HD films have included Sony’s Men in Black, I Know What You Did Last Summer, Donnie Brasco, The Professional,
                             Fools Rush In, and Moscow on the Hudson. Other movies included STARZ Free Preview: Are We Done Yet? and The
                             Game Plan, and HDNet Movies’ Enron: The Smart Guys in the Room, One Last Thing, The Lost City, and Surfwise.
                             Image: Starz and related channels and service marks are the property of Starz Entertainment, LLC. The Game Plan
                             © Disney Enterprises, Inc. All Rights Reserved.

                             CELEBRITY BEACH BOWL
                             The DIRECTV Celebrity Beach Bowl has quickly established itself as the most original and entertaining daytime
                             event during Super Bowl weekend. This annual event pins professional athletes against celebrities in a football
                             game, providing fresh content and incredible brand value to sponsors involved. The Beach Bowl begins with a
                             pre-game show and wraps up with a concert after the game, with acts such as Fall Out Boy and Velvet Revolver.
                             Sponsorship opportunities available.




                                                                                                                                                             directvadsales.com
ENGAGE. DELIVER. MEASURE.™                                                                                                Page 0 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
ENHANCED PROGRAMMING
                             Offering dedicated interactive options that merge groundbreaking technology with desirable entertainment applications.
                             An interactive innovation that offers another valuable way to reach customers.
                             • Sports Mix                      • NFL Standings                     • NASCAR HotPass™ Driver Channels                      • Australian Open Mix
                             • News Mix                        • RED ZONE CHANNEL®                 • NCAA® MEGA MARCH MADNESS® Game Mix                   • Wimbledon Mix
                             • NFL SUNDAY TICKET™ Game Mix     • NFL SUNDAY TICKET™ Short Cuts     • PGA Championship
                             • Player Tracker and Alerts       • NFL SUNDAY TICKET™ Online         • US Open Tennis Mix
                             • NFL Trivia                      • NFL SUNDAY TICKET™ Mobile         • French Open Mix

                             Sports Mix
                             Offers instant, live access to up to eight screens of the best televised sports channels at one time including ESPN, ESPN NEWS, NBA TV,
                             NFL Network, The Golf Channel, Outdoor Channel and Fuel TV. Advertiser now has the ability to “skin” and Brand the Mosaic Channel,
                             which greatly enhances the value of sponsorship. Static Ad Units are accessed off the Mix Channels.

                             News Mix
                             Features an instant glimpse of breaking news, developing stories and daily coverage from the highest-rated news networks such as CNN,
                             Headline News, CNBC, MSNBC, Fox News Channel and The Weather Channel.

                             NFL SUNDAY TICKET™ Game Mix
                             With up to 8 broadcasts on one screen, Interactive channel 702 offers viewers the ultimate NFL experience, as well as opportunities for
                             advertisers to target their messaging. Available in HD.

                             Player Tracker and Alerts
                             Track up to 18 players on your fantasy team(s) with real-time individual and sponsored player ALERTS including a :05 display of the
                             sponsor logo. Player Alerts appear across all NFL SUNDAY TICKET™ channels.

                             NFL Trivia
                             Ten challenging, funny questions to test viewers’ knowledge of each game.




                                                                                                                                                             directvadsales.com
ENGAGE. DELIVER. MEASURE.™                                                                                                Page 11 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
NFL Standings
                             Current divisional and wild-card standings for the entire league.

                             RED ZONE CHANNEL®
                             A sports desk show produced by DIRECTV showcasing the best plays and scores as they happen live on one channel. Customized features
                             are available to air throughout the telecast as live-game action jumps from game to game without missing a play.

                             NFL SUNDAY TICKET™ Short Cuts
                             Commercial-Free recap of every Sunday afternoon game, reduced to 30 minutes or less. Sunday night – Tuesday night, channels 704 and
                             705, in HD on channels 704-1 and 705-1. Available for sponsorship.

                             NFL SUNDAY TICKET™ Online
                             NFL SUNDAY TICKET™ games stream live on a PC. Watch the Sunday 1:00 and 4:00 PM ET games NFL games live on-line. Includes a
                             selectable banner which links to a sponsor’s website and is displayed during all Sunday games.

                             NFL SUNDAY TICKET™ Mobile
                             All NFL SUNDAY TICKET™ Sunday games stream live on the iPhone, Windows Mobile device or Blackberry. Includes a banner that each
                             viewer sees while they load the app on their phone.

                             NASCAR HotPass™ Driver Channels
                             Four dedicated driver channels broadcast in HD with exclusive access and behind the scenes footage on pit road. Also includes in-car
                             cameras.

                             NCAA® MEGA MARCH MADNESS® Game Mix
                             The ultimate NCAA® MEGA MARCH MADNESS® viewing experience only on DIRECTV! A total of 56 games will air across the first round,
                             second round and the sweet 16. Mix channel includes on-screen real time scores and summaries at the push of a button. Interactive
                             opportunities available.




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ENGAGE. DELIVER. MEASURE.™                                                                                              Page 12 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
PGA Championship
                             Experience the ultimate coverage of the PGA Championship 2009. Viewers can follow their favorite players with the PGA mix channel
                             that offers 4 major golf championships hosted by the PGA. See network coverage of storied competition from CBS and TNT plus three ad-
                             ditional full-screen channels. Viewers can catch all the action in crystal clear HD and keep tabs on all the top golfers with an interactive
                             leaderboard. A range of interactive features are specifically designed to enhance your enjoyment of the PGA Championships: see current
                             scores of Top 5 players or expand list to see a full leaderboard. Access any golfer’s hole-by-hole stats with the scorecard. Plus, viewers can
                             go back through time with a complete list of past champions-or test their knowledge with PGA Championship Trivia Quiz.

                             US Open Tennis Mix
                             DIRECTV customers get access to more early round matches, statistics and information on demand, and the ability to view up to five
                             matches simultaneously on the US Open Mix channel, with live onscreen scoring of all the matches. Each match is viewable full screen,
                             providing up to 300 hours of tournament coverage that includes more than 100 additional matches. With US Open Interactive on DIRECTV,
                             viewers can take their US Open experience to a new level.

                             French Open Mix
                             DIRECTV takes tennis to another level with the French Open Mix channel. Viewers have the ability to watch up to six live matches at any
                             given time, with live onscreen scoring of all the matches. Each match is viewable full screen, providing up to 350 hours of tournament
                             coverage and more than 100 matches. The French Open Interactive is a must-have when watching one of the most prestigious tourna-
                             ments in tennis.

                             Australian Open Mix
                             DIRECTV’s Interactive services offers access to the most live Grand Slam season matches—all in razor-sharp HD. With the Mix channels,
                             you can watch six matches simultaneously on miniscreens and use your interactive remote to hear live audio from the match of your
                             choosing. With a single click, any one of the six matches can be enlarged on the full-screen Court Channel.

                             Wimbledon Mix
                             DIRECTV’s Interactive services offers access to the most live Grand Slam season matches—all in razor-sharp HD. With the Mix channels,
                             you can watch six matches simultaneously on miniscreens and use your interactive remote to hear live audio from the match of your
                             choosing. With a single click, any one of the six matches can be enlarged on the full-screen Court Channel.




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ENGAGE. DELIVER. MEASURE.™                                                                                                     Page 13 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
DIRECT RESPONSE
                             Direct Response Advertising consists of two components, short form and long form. Short form units range from :5
                             to :60 seconds in length. Long Form units are 30 minutes in length. All Direct Response ads need to have a method of
                             response; either an 800 number and/or a web address.


                             Short Form and Long Form Direct Response
                             DIRECTV is the destination for Short Form and Long Form Advertising Sales. There
                             are many options for short form agencies and advertisers. These include our 0 de-
                             mographically targeted clusters, live sporting events, Regional Sports and interactive
                             advertising. We accept :5, :30, and :60 second units on all clusters and live sports.

                             Our Long Form Advertising Sales opportunities consist of twenty one channels that are
                             dedicated to infomercials, live shopping and programming which can be viewed in all
                             DIRECTV residential households. Time is sold in blocks ranging from a ½ hour to a full
                             24/7 branded channel. Packages can be customized based on a clients needs.

                             For more information, please contact the following:

                             Short Form       Erin Cohen       30-964-040        ecohen@directv.com

                             Long Form        James Vargas     22-205-0609        jvargas@directv.com




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ENGAGE. DELIVER. MEASURE.™                                                                                            Page 4 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
08/09 SCHEDULES
                                       In Season                 Sponsorship Opportunity            In Season and Sponsorship Opportunity

            2009                                                          Q3
                                                                         Q1                         Q4
                                                                                                   Q2                     Q3Q1                    Q4 Q2
                             SPORTS ADVERTISING                   JUL
                                                                 JAN      AUG
                                                                         FEB      SEP
                                                                                 MAR        OCT
                                                                                           APR     NOV
                                                                                                  MAY      DEC
                                                                                                         JUN       JAN
                                                                                                                  JUL       FEB
                                                                                                                          AUG       MAR
                                                                                                                                   SEP      OCT
                                                                                                                                              APR NOV     JUN
                                                                                                                                                    MAY DEC
                                 FOOTBALL
                             SPORTS ADVERTISING
                               NFL SUNDAY TICKET™
            SCHEDULES                  FOOTBALL
                             MONDAY NIGHT FOOTBALL
                               NFL SUNDAY TICKET™
                                  NFL NETWORK
                             MONDAY NIGHT FOOTBALL
                                 ESPN GAMEPLAN
                                  NFL NETWORK
                                NCAA BOWL GAMES
                                 ESPN GAMEPLAN
            Calendar of                 NASCAR
                               COLLEGE BOWL WEEK
                           NASCAR HotPass™ DRIVER CHANNELS
                                   ®    NASCAR
                           NASCAR SPRINT® CUP SERIES™
            Annual               NASCAR HOTPASS™
                           NASCAR® NATIONWIDE® SERIES™
                           NASCAR® SPRINT® CUP SERIES™
                            NASCAR® CAMPING WORLD® SERIES™
            Programming    NASCAR® NATIONWIDE® SERIES™
                                       GOLF
                                   CRAFTSMAN® TRUCK
                           NASCAR® US OPEN GOLF SERIES™
                                        GOLF
                                         PGA
                                    US OPEN GOLF
                                    BRITISH OPEN
                                         PGA
                                       TENNIS
                                     RYDER CUP
                                      US OPEN
                                    BRITISH OPEN
                                    FRENCH OPEN
                                      TENNIS
                                    WIMBLEDON
                                     US OPEN
                                 AUSTRALIAN OPEN
                                   FRENCH OPEN
                                   BASKETBALL
                                    WIMBLEDON
                            NCAA® MEGA MARCH MADNESS®
                                   BASKETBALL
                                 ESPN FULL COURT
                           NCAA MEGA MARCH MADNESS™
                          COLLEGE®BASKETBALL CHAMPIONSHIP WEEK
                                  ESPN PLAY OFFS
                                   NBA FULL COURT
                                CHAMPIONSHIP WEEK
                                   BASEBALL
                                       MLB
                                   NBA PLAY OFFS
                                MLB EXTRA INNINGS®
                                     BASEBALL
                                   MLB NETWORK
                                        MLB
                                  MLB PLAY OFFS
                                MLB EXTRA INNINGS®
                                     HOCKEY
                                   MLB PLAY OFFS
                                       NHL®
                                     HOCKEY
                                 NHL® CENTER ICE®
                                       NHL®
                                    ALL SPORTS
                                  NHL® CENTER ICE®
                                  BIG 10 NETWORK
                                    ALL SPORTS
                                    SPORTS MIX
                                  BIG 10 NETWORK
                           ORIGINAL ENTERTAINMENT
                                  SPORTS MIX                     JAN     FEB     MAR       APR    MAY    JUN      JUL     AUG      SEP      OCT    NOV    DEC
                              THE 101® NETWORK
                           ORIGINAL ENTERTAINMENT                 JUL     AUG        SEP    OCT    NOV     DEC      JAN      FEB     MAR     APR    MAY    JUN
                              THE DAN PATRICK SHOW
                                THE 101 NETWORK
                              ROCK  A HARD PLACE
                              ROCK  A HARD PLACE
                            DIRECTV CONCERT SERIES
                               FRIDAY NIGHT LIGHTS
                           SUPREME COURT OF COMEDY
                           FRIDAY NGHT LIGHTS CALL-IN
                               HOMETOWN HEROES
                             DIRECTV CONCERT SERIES
                                  WONDERLAND
                           SUPREME COURT OF COMEDY
                            TELEVISION SERIES STUNTS
                                HOMETOWN HEROES
                               TRAILER PARK BOYS
                                       CGS
                           EXCLUSIVE MUSIC FESTIVALS
                                     STUNTS
                             CELEBRITY BEACH BOWL
                                     HAVOC
                            ENHANCED PROGRAMMING                 JAN     FEB     MAR       APR    MAY    JUN      JUL     AUG      SEP      OCT   NOV   DEC
                            ENHANCED PROGRAMMING                  JUL     AUG     SEP       OCT    NOV     DEC     JAN      FEB     MAR       APR   MAY   JUN
                                  FOOTBALL
                                  FOOTBALL
                                   NFL GAME MIX
                                    NFL GAME MIX
                                    SUPERCAST
                                     SUPERCAST
                                 PLAYER TRACKER
                                  PLAYER TRACKER
                                    SHORTCUTS
                                     SHORTCUTS
                                RED ZONE CHANNEL®
                                RED ZONE CHANNEL®
                                  NFL STANDINGS
                                   NFL STANDINGS
                                     NFL TRIVIA
                                     NFL TRIVIA
                                     SUPERFAN
                                      SUPERFAN
                                      NASCAR
                                      NASCAR
                           NASCAR HotPass™ DRIVER CHANNELS
                              HotPass DRIVER CHANNEL
                                       GOLF
                                      GOLF
                                US OPEN GOLF MIX
                                US OPEN GOLF MIX
                              PGA CHAMPIONSHIP MIX
                                PGA CHAMPIONSHIP
                                THE MASTERS MIX
                                   THE MASTERS
                                 BRITISH OPEN MIX
                                        TENNIS
                                        TENNIS
Page 5 |

                                US OPEN TENNIS MIX
                                US OPEN TENNIS MIX
                                 FRENCH OPEN MIX
                                 FRENCH OPEN MIX
                                    WIMBLEDON
                                  WIMBLEDON MIX
                                   BASKETBALL
                               AUSTRALIAN OPEN MIX
                           NCAA® MEGA MARCH MADNESS™ GAME MIX
                                    BASKETBALL
                                      BASEBALL
                           NCAA® MEGA MARCH MADNESS® GAME MIX
                                    MLB GAME MIX
                                     BASEBALL
                                  MLB GAME MIX
                               STRIKE ZONE CHANNEL
                           GENERAL ENTERTAINMENT
                           GENERAL ENTERTAINMENT                  JUL
                                                                 JAN      AUG
                                                                         FEB      SEP
                                                                                 MAR        OCT
                                                                                           APR     NOV
                                                                                                  MAY      DEC
                                                                                                         JUN       JAN
                                                                                                                  JUL       FEB
                                                                                                                          AUG       MAR
                                                                                                                                   SEP      OCT
                                                                                                                                              APR NOV     JUN
                                                                                                                                                    MAY DEC
                                       NEWS MIX
                                       NEWS MIX
                                   MALTIN MINUTE
                                   MALTIN MINUTE
                                        STARSHIP
                                        STARSHIP


                          Schedule subject to change.




                                                                            - 6 -                                                    directvadsales.com
                                                                                                           MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
SPORTS ADVERTISING
                             DIRECTV’s sports advertising platform features enhanced programming and targeted sponsorship opportunities.
                             We’ll make sure that your message is broadcast loud and clear. We invite you to check out some of our branded
                             campaigns.


                                                 NFL SUNDAY TICKET™ [Exclusive]
                                                 The NFL SUNDAY TICKET™ afforded DIRECTV the uncontested lead in sports programming over cable.
                                                 Loyal subscribers and Fantasy Football players score more with a subscription to NFL SUNDAY TICKET™
                                                 SuperFan®. SuperFan® includes the Game Mix channel with up to eight games on one screen.* RED ZONE
                                                 CHANNEL® (hottest plays, shown live on channel 703), HD games, Short Cuts (abridged game replays
                                                 viewed in 30 minutes or less), SUPERCAST, and Mobile.

                                                 NASCAR HotPass™
                                                 Four dedicated driver channels broadcast in HD with exclusive access and behind the scenes footage on pit
                                                 road. Also includes in-car cameras.

                                                 NCAA® MEGA MARCH MADNESS® [Exclusive]
                                                 Viewers can access up to 64 live games of the NCAA Division Men’s tournament. With the NCAA® MEGA
                                                 MARCH MADNESS® package, subscribers receive up to 37 games from outside of their region from the
                                                 st three rounds. Combine that with the coverage from CBS and ESPN and you get the excitement of
                                                 up to 64 games, all in HD. Advertising sold in the first three rounds of action, totaling 56 games. Game
                                                 Mix allows viewers to catch the excitement and edge-of-your-seat action of up to four games on one
                                                 screen. With the Interactive Bracket, viewers can pick favorites and track their progress. Real-Time
                                                 Updates provide scores on other games without missing the action of the game that viewers are tuned
                                                 into.

                                                 MLB EXTRA INNINGS®
                                                 Viewers can follow their favorite team no matter where they live with up to 80 out-of-market games a week.
                                                 Game Mix allows viewers to see up to eight games on one screen or select any one of them to see full screen
                                                 action. Number of games varies by market. Blackout restrictions and other conditions apply to all sports
                                                 programming.

                                                 *For full Mix Channel and interactive functionality, a D0 (or later) model interactive DIRECTV receiver is required.




                                                                                                                                                                                                     directvadsales.com
ENGAGE. DELIVER. MEASURE.™                                                                                                                                        Page 6 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
NHL® CENTER ICE®
                             With NHL® CENTER ICE®, viewers can follow their favorite teams and players from outside their local area, no mat-
                             ter where they live! Up to 40 exciting games each week, including up to 20 games a week in blazing HD, plus dual feeds
                             (choose between home and away broadcasts) when available, as well as select Stanley Cup playoff games. NHL®
                             CENTER ICE® also gives access to the NHL Network™, a 24-hour all-access pass to the most comprehen-
                             sive hockey coverage, both on and off the ice. NHL® CENTER ICE® is the ticket to the best ice action on TV!

                             TENNIS GRAND SLAM EVENTS
                             DIRECTV is your ticket to scoring a courtside seat. DIRECTV’s Interactive services offers access to the most live
                             Grand Slam season matches—all in razor-sharp HD. With the Mix channels, you can watch six matches simul-
                             taneously on mini-screens and use your interactive remote to hear live audio from the match of your choosing.
                             With a single click, any one of the six matches can be enlarged on the full-screen Court Channel. “Match Guide”
                             provides you with live scoring from matches in progress plus the ability to tune directly to the match you want by
                             selecting it with your remote. “Recent Results” offers a real-time view of completed, in-progress and upcom-
                             ing singles matches from the current and prior day. Finally, the “Men’s Draw” and “Women’s Draw” interactive
                             features show how players are progressing throughout the tournament.

                             GOLF GRAND SLAM EVENTS
                             Experience the ultimate coverage of the 2009 Golf Grand Slam Events. Viewers can follow their favorite players
                             with the mix channels that offer 4 major golf championships hosted by the PGA. See network coverage of storied
                             competition plus three additional full-screen channels. Viewers can catch all the action in crystal clear HD and
                             keep tabs on all the top golfers with an interactive leaderboard. A range of interactive features are specifically
                             designed to enhance your enjoyment of the Grand Slam events: see current scores of Top 5 players or expand



                             ADDITIONAL SPORTS OFFERINGS
                                  • MLB                                                         • NASCAR® Sprint® Series™
                                  • MLB Play-offs                                               • NASCAR® Camping World® Series™
                                  • MLB Network                                                 • NHL®
                                  • Monday Night Football                                       • Big 0 Network
                                  • NCAA Bowl Games                                             • ESPN GamePlan
                                  • College Basketball Championship Week                        • ESPN FULL COURT
                                  • NFL Network                                                 • Ryder Cup
                                  • NASCAR® Nationwide® Series™




                                                                                                                                         directvadsales.com
ENGAGE. DELIVER. MEASURE.™                                                                            Page 7 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
DIRECTV Cinema
                             DIRECTV subscribers are heavy movie consumers and advertisers can now reach them in the most natural and
                             uncluttered environment.



                             MALTIN MINUTE
                             Renowned film critic, Leonard Maltin, hand selects and reviews new pay-per-view
                             films each month. This Maltin Minute airs directly prior to the pay-per-view film
                             ( to 2 minutes long). Leonard Maltin also hosts a  minute segment where he
                             thanks the viewers for choosing pay-per-view and informs them how to order.
                             Either the Maltin Minute or the Maltin How-To-Order segment will air directly prior
                             to each pay-per-view film.

                             With the Maltin Minute Sponsorship, one exclusive theatrical :30 commercial or full
                             trailer (up to 2:30 minutes) will be placed in front of the Maltin segment at the start
                             time of EVERY available pay-per-view film.

                             The full trailer will also be readily accessible to viewers through our DVRs under
                             the Top Movies.




                                                                                                                                                          directvadsales.com
ENGAGE. DELIVER. MEASURE.™                                                                                             Page 8 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
STARSHIP
                             A Unique Media Platform




                                    One Of A Kind                                               Real Time Action
                                    First airship in North America and currently the only one   30’ x 70’ screen can also display live video action, concerts,
                                    in the world with (2,00sf) LED screen.                     highlights, scoreboards, promotions, interviews, etc.

                                    Dynamic Exposure                                            Impossible To Miss
                                    Capable of displaying full motion, full color TV quality    Reach large, captive, target audiences with “impossible-
                                    video day or night.                                         to-miss” video marketing platform at highly affordable
                                                                                                rates.
                                    Built Like No Other
                                    30 feet longer and 40% larger in volume (Helium content)    High Profile
                                    than the Goodyear Blimp.                                    Deliver high-profile brand messaging directly overhead
                                                                                                passionate sports fans in fun environment.
                                    Live Event Coverage
                                    HD Aerial Camera System provides live coverage of major     Custom All The Way
                                    sporting events.                                            Flexibility to customize promotions by region, by sport
                                                                                                and day of the week.

                                                                                                See website for an up-to-date schedule.




                                                                                                                                                           directvadsales.com
ENGAGE. DELIVER. MEASURE.™                                                                                              Page 9 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
INTERACTIVE ADVERTISING
                             DIRECTV is the unrivaled innovator in interactive television and is excited to offer a suite of Emmy® Award winning
                             interactive advertising opportunities. Our interactive platform offers advertisers across all major categories the ability
                             to engage consumers, deliver impactful messaging and obtain measurable results. Receive complete metrics reporting
                             including zip code leads after content airs. Since 2005, our business has grown from three original partners and is now
                             executing campaigns for over forty brands.


                              DIRECTV ACTIVE™
                             Accessed by selecting the ACTIVE button on remote control. DIRECTV ACTIVE is the in-
                             teractive homepage for DIRECTV subscribers. Available in over 4 million households
                             and since its re-launch in 2008, the new DIRECTV ACTIVE™ has had over 83 Million total
                             impressions
                             • Features local weather, What’s Hot on DIRECTV, lottery results, customer support
                             • Recently redesigned for a better interactive user experience
                             • Static and Dynamic Ad Units exclusively showcased
                             • Averages 2.7 Million unique HH visits and .5 Million total impressions each month


                              STATIC AD UNIT
                             Offers a basic and simple level of user interactivity designed to make immediate impact
                             on the viewer. Ideal for call to action messages, one-touch RFI/Lead generation and direct
                             “tune-to” functionality.




                                                                                                                                                             directvadsales.com
ENGAGE. DELIVER. MEASURE.™                                                                                                Page 20 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
DYNAMIC AD UNIT
                             An advertiser owned channel which offers enhanced user interactivity designed around
                             advertiser long-form video content. An entertaining and enriched advertising venue
                             where consumers are able to interact and spend time with branded video content.
                             The Interactive Advertising Channel has 3 entry-points.




                             INTERACTIVE ADVERTISING CHANNEL
                             The Interactive Advertising Channel is a 24/7 advertiser-owned interactive channel. Viewers can access this channel through a :30
                             commercial, DIRECTV ACTIVE™, or the EPG. With this exclusive sponsorship, DIRECTV heavily promotes the ad message by driving
                             viewers to the Interactive Advertising Channel through multiple entry points.

                             :30 Cross Channel Media
                             Call to action messaging embedded within an advertiser’s :30 spot can prompt viewers to directly tune to the Interactive Advertising
                             Channel.

                             DIRECTV ACTIVE™
                             Accessed by clicking on video banner on the DIRECTV ACTIVE™ channel.

                             EPG Access
                             The Interactive Advertising Channel is a linear channel available to all DIRECTV subscribers. The channel can be accessed via scroll
                             over while channel surfing using Electronic Program Guide.




                                                                                                                                                           directvadsales.com
ENGAGE. DELIVER. MEASURE.™                                                                                              Page 2 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
OVERVIEW
                             DIRECTV represents over 8M of America’s most desirable television households. Offering the most unique advertising sales opportunities,
                             DIRECTV delivers televisions most consistent, loyal and heavy viewer.




                             DIRECTV SUBSCRIBER OVERVIEW
                             • Affluent Households
                             • Professional/Managerial
                             • Tech Savvy
                             • Early Adopters
                             • Demand Superior Television Viewing Experience

                             DIRECTV Ad Sales, the advertising sales division of DIRECTV, helps put the pow-
                             er of HD satellite television to use for national advertisers. We are focused on
                             moving the industry forward in advanced technologies and innovative products
                             to reach audiences most effectively and efficiently.

                             Headquartered in El Segundo, CA, DIRECTV has national reach through
                             more than 00 entertainment networks and sold in 0 demographically
                             targeted clusters, including exclusive sporting events. We are EDI capable and
                             measured by Nielsen.

                             DIRECTV represents a national footprint with coverage in each DMA that
                             approximates the percentage distribution, by region, of broadcast television.
                             DIRECTV delivers the most opportunities to advertise your product on
                             television. DIRECTV’s goal is to make HD satellite advertising easy to buy.
                             DIRECTV provides effective integrated advertising applications that only HD
                             satellite television can offer.




                                                                                                                                                              directvadsales.com
ENGAGE. DELIVER. MEASURE.™                                                                                                 Page 22 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
STATS
                             The Place For The Upscale Viewer                                        DIRECTV Subscriber Profile: County Size/Region/HH Income
                               Median Household Income                           $52,660               County Size               A/B County          63%
                               Median Head of Household                          Age 40.5                                        C/D County          37%
                               Audience Composition                              52% (M)  48% (F)     Region                    Northeast           2%
                               Own Home Index                                    22                                             South               44%
                               Household Resides In A/B Counties                 63%                                             Midwest             20%
                                                                                                                                 West                24%

                             DIRECTV P25-54 Subscribers                                              HH Income
                               Own a home worth $500k+                             5% more likely     HHI of $60K+          56%
                               Owner-partner of their business (Head of Household) 30% more likely     HHI of $75K-$49,999K 30%
                               Self-employed in Professional/Managerial Jobs 36% more likely



                             DIRECTV Subscriber Profile: Age/Race/Status
                               Male/Female Skew        52% (M)  48% (F)
                               Age Composition         Age 25-34            7%
                                                       Age 35-44            24%
                                                       Age 45-54            20%
                               Race                    Caucasian            79%
                                                       African Am.          %
                                                       Asian                2%
                                                       Other                8%
                               Marital Status          7% more likely to be married compared to
                                                       cable subscribers (29 vs. 2)




                                                                                                                                               Source: Fall Study MRI 2008 Base: 8+




                                                                                                                                                         directvadsales.com
ENGAGE. DELIVER. MEASURE.™                                                                                            Page 23 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
USAGE
                             DIRECTV viewers watch an average of 10% more television per week than viewers of cable with 53% of our audience
                             between the ages of 18-44.
                             Sports	Cluster


                                 Men	                      Age	18-49	      Home	owned	            HH	Income	75K+	-150K	
                                 73%                       65%             81%                    48%
                                 Women	                    Age	25-54	      College	Degree         Median	Age/Income
                                 27%                       62%             25%                    48/$57,375
                                 Age	18-34	                Children/any	   HH	Income	150K+	 14%
                                 28%                       45%

                             Adult	Cluster
                                                    CMYK




                                 Men	                      Age	18-49	      Home	owned	            HH	Income	75K+	-150K	
                                 51%                       64%             79%                    38%
                                 Women	 	                  Age	25-54	      College	 Degree        Median	Age/Income	
                                 49%                       62%             23%                    47/$48, 000
                                 Age	18-34	                Children/any	   HH	Income	150K+	
                                 29%                       46%             9%

                             Male	Cluster
                                                                                                  Men



                                 Men                       Age	18-49       Home	owned             HH	Income	75K+	-150K
                                 56%                       65%             79%                    40%
                                 Women                     Age	25-54       College	Degree         Median	Age/Income
                                 44%                       63%             23%                    45/$50, 273
                                 Age	18-34                 Children/any    HH	Income	150K+
                                 29%                       46%             9%




                                                                                                                                  Source: MRI 2008 Doublebase: Base 18+ % Composition




                                                                                                                                                            directvadsales.com
ENGAGE. DELIVER. MEASURE.™                                                                                               Page 24 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
Female Cluster


                                 43%               Age 18-49      Home owned          HH Income 75K+ -150K
                                 Women             65%            80%                 37%
                                 57%               Age 25-54      College Degree      Median Age/Income
                                 Age 18-34         64%            2%                 44/$55,083
                                 28%               Children/any   HH Income 150K+
                                                   46%            8%

                             News Cluster


                                 Men               Age 18-49      Home owned          HH Income 75K+ -150K
                                 53%               59%            82%                 40%
                                 Women             Age 25-54      College Degree      Median Age/Income
                                 47%               60%            23%                 59/$53,833
                                 Age 18-34         Children/any   HH Income 150K+
                                 29%               43%            0%

                             Young Adult Cluster


                                 Men               Age 18-49      Home owned          HH Income: 75K+ -150K
                                 56%               86%            67%                 35%
                                 Women             Age 25-54      College Degree      Median Age/Income
                                 44%               68%            7%                 22/$55,000
                                 Age 18-34         Children/any   HH: Income 150K +
                                 52%               58%            8%




                                                                                                                      Source: MRI 2008 Doublebase: Base 8+ % Composition




                                                                                                                                                directvadsales.com
ENGAGE. DELIVER. MEASURE.™                                                                                   Page 25 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
Lifestyle Cluster


                                 Men             Age 18-49      Home owned        HH Income 75K+ -150K
                                 46%             6%            8%               39%
                                 Women           Age 25-54      College Degree    Median Age/Income
                                 54%             62%            23%               49/$53, 74
                                 Age 18-34       Children/any   HH Income 150K+
                                 25%             43%            9%

                             Kids Cluster


                                 Men             Age 18-49      Home owned        HH Income 75K+ -150K
                                 45%             79%            73%               33%
                                 Women           Age 25-54      College Degree    Median Age/Income
                                 55%             72%            7%               0/$53,000
                                 Age 18-34       Children/any   HH Income 150K+
                                 39%             67%            6%




                                                                                                                  Source: MRI 2008 Doublebase: Base 8+ % Composition




                                                                                                                                            directvadsales.com
ENGAGE. DELIVER. MEASURE.™                                                                               Page 26 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
TNS®DIRECTView™
                             DIRECTV and TNS Media Research team up to create the TNS® DIRECTView™ service, a national opt-in audience measurement panel
                             of 00,000 DIRECTV subscribers - the largest US national audience measurement panel ever.




                             This system, which measures the total viewing, including the live and time-
                             shifted (DVR) viewing of programs and commercials at a second-by-second
                             interval, offers advertisers and programming partners an unparalleled level
                             of measurement accuracy and accountability when partnering with DIRECTV.

                             For more information or questions on TNS® DIRECTView™ service, please
                             contact:

                                      DIRECTV                       TNS Media Research
                                      Jennifer Klein                Bud Breheney
                                      22.205.0638                  22.99.6080
                                      jklein@directv.com            bud.breheney@tns-mr.com




                                                                                                                                                     directvadsales.com
ENGAGE. DELIVER. MEASURE.™                                                                                        Page 27 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
COMMERCIAL COPY REQUIREMENTS - CLUSTERS  LIVE SPORTS

                             ACCEPTABLE FORMATS
                             • DIRECTV can receive SD and HD spots electronically via DG FastChannel. Our
                               SD system code is DIRLA-NB. Our HD system code is DTVHD-NB
                             • For tapes, BetaCam SP or Digital Betacam Format are required. SD specifica-
                               tions are outlined on the next page. NOTE: “HD” COPY IS THE PREFERRED
                               FOR ANY AND/OR ALL HD AIRINGS. HD SPECIFICATIONS ARE OUTLINED ON
                               THE NEXT PAGE

                             OTHER INSTRUCTIONS APPLIED TO DIRECTV
                             • Traffic instructions should be faxed to Ad Sales Traffic at (30) 964-3023 or
                               emailed to adsalestraffic@directv.com no later than 7 days prior to the
                               week of air
                             • Copy must be received no later than 7 days prior to the week of air! IF TAPE
                               DELIVERY PLEASE BE SURE TO INDICATE “AM” DELIVERY
                               NOTE: SHOULD TAPES ARRIVE MORE THAN 30 DAYS PRIOR TO THE ACTUAL
                               AIRDATE, THE TAPE WILL BE DESTROYED AND A NEW TAPE WILL BE
                               REQUIRED FOR YOUR ORDER                                                           YOUR CHECKLIST
                             • DIRECTV and any of its trademarks should not be used (verbally, visually, or in   . Please contact your courier to confirm
                             written form) within the content of the commercial                                  tape delivery.
                             • Screeners should be sent via link to the appropriate sales person and copy
                               Susan Kim at shkim@directv.com. If it is a VHS or DVD screener, please send to:   2. All traffic-instruction/tape issues should
                                    Susan Kim                                                                    be addressed to contacts on the following
                                    DIRECTV                                                                      page.
                                    2230 E. Imperial Hwy., LA/N395
                                    El Segundo, CA 90245                                                         3 . Only one () copy of the commercial
                                                                                                                 (extras are destroyed immediately) should be
                                                                                                                 sent to:
                                                                                                                           LABC Media Library
                                                                                                                           2800 Culver Boulevard
                                                                                                                           Los Angeles, CA 90066
                                                                                                                           (30) 964-854




                                                                                                                                                       directvadsales.com
ENGAGE. DELIVER. MEASURE.™                                                                                          Page 28 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
CONTACTS                      • Tape labels and slates at the head of each spot should include the following
                                                             information: Client, ISCI, title, length, date, audio information, closed caption-
                             Matt Doucette
                                                             ing (if any), any other identifying information. In addition, please include the
                             General Traffic
                                                             800# on all infomercial labels
                             mjdoucette@directv.com
                             (30) 964-647                • Run sheet included in the tape box identifying the actual spots on the tape
                             Paris
                                                           TECHNICAL SPECIFICATIONS
                             General Traffic
                             paris@directv.com             TAPES – Standard Definition
                             (30) 964-5597                  One Copy per Spot. Digi-beta or Beta SP standardtape, with ascending and con-
                                                             tinuous drop frame time code. No multi-reel tapes will be accepted. All spots
                             Tony Flores
                                                             must have bars and tones at the head of each tape along with video slates and at
                             Tape Issues/General Traffic
                                                             least 30 seconds of post-roll. Exterior labels must match the video slates
                             tbflores@directv.com
                                                           • All tapes must be in NTSC with a 29.97 field rate
                             (30) 964-636
                                                           • Aspect ratio – 4:3 full frame. If “letterboxed” version is provided, there must be
                             Eric Figueroa                   black at the top and bottom with the picture centered vertically. Anamorphic
                             Sports Traffic                  video will not be accepted
                             jefigueroa@directv.com        • Closed Caption data should be on Line 2
                             (30) 964-4628                • Commercial audio must be either Stereo (Ch  Left, Ch 2 Right) or dual-channel
                                                             mono
                             Mia Crawford
                             Infomercial Issues
                                                           TAPES – High Definition
                             mcrawford@directv.com
                                                             One Copy per Spot. D5 standard tape, with ascending and continuous drop frame
                             (30) 964-486
                                                             time code. No multi-reel tapes will be accepted. All spots must have bars and
                             Robin Davis                     tones at the head of each tape along with video slates and at least 30 seconds
                             General Traffic                 of post-roll. Exterior labels must match the video slates
                             radavis@directv.com           • All tapes must be in 080i with a 59.94-field rate
                             (30) 964-4805                • Aspect ratio – .78 Full Frame preferred
                                                           • Closed Caption Ancillary data should be on Line 9
                                                           • Record the tape in 4-channel mode
                                                           • Commercial audio must be either Stereo (Ch  L, Ch 2 R) or Dolby 5. plus Stereo
                                                             (Ch  L, Ch 2 R, Ch 3 C, Ch 4 LFE, Ch 5 Ls, Ch 6 Rs, Ch 7 Lt, Ch 8 Rt)
                                                           • Tapes sent in HD format will only air in DIRECTV HD originated events. If
                                                             required, a separate Digi-Beta tape in SD format must also be delivered. DIRECTV
                                                             will not down convert HD material to air on SD program services

                                                             Any questions regarding HD requirements should be directed to: Brian Timm,
                                                             LABC Media Prep Department (30) 964-8539.




                                                                                                                                        directvadsales.com
ENGAGE. DELIVER. MEASURE.™                                                                           Page 29 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
CONTACT US

                             General Market                             Bob Riordan                                  rjriordan@directv.com                                       22-205-0600

                             Sports Offerings                           Kent Atherton                                rkatherton@directv.com                                      22-205-0604

                             Direct Response                            Heather Curatolo                             hjcuratolo@directv.com                                      22-205-0603

                             Spanish Language                           Estrella Pavez                               epavez@directv.com                                          22-205-063

                             Sponsorships                               Rich Forester                                rtforester@directv.com                                      22-205-0602

                             Research                                   Jennifer Klein                               jlklein@directv.com                                         22-205-0638

                             Advanced Services                          Keith Kazerman                               ktkazerman@directv.com                                      22-205-0605

                             Original Programming                       Erin Daley                                   eldaley@directv.com                                         30-964-044

                             V.P. West Coast Sales                      J.C. Kawalec                                 jckawalec@directv.com                                       30-964-5792

                             V.P. Midwest Region Sales                  Steve Fish                                   sfish@directv.com                                           32-923-470

                             Political Advertising                      Noelle Morabito                              ncmorabito@directv.com                                      22-205-0633

                             High Definition                            Alison Pascola                               apascola@directv.com                                        30-964-4746


                                                For Customer Services issues please go to www.directv.com and click on customer service link at the bottom of the page.



                                        El Segundo Headquarters                              New York Sales Office                                Chicago Sales Office
                                        2230 E. Imperial Highway                             One Rockefeller Plaza 5th Floor                      444 North Michigan Ave Suite 970
                                        El Segundo, CA 90245                                 New York, NY 0022                                   Chicago, IL 606




                                                                                                                                                                             directvadsales.com
ENGAGE. DELIVER. MEASURE.™                                                                                                                Page 30 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
THANK YOU



                                                                       directvadsales.com
ENGAGE. DELIVER. MEASURE.™          Page 3 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.

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Directv Media Kit 9.3.09

  • 1. directvadsales.com ©DIRECTV, Inc. DIRECTV and the Cyclone Design logo are registered trademarks of DIRECTV Inc. All other trademarks are the property of their respective owners. 08 Page | DIRECTV ADVERTISING SOLUTIONS ENGAGE. DELIVER. MEASURE.™ MEDIAKIT
  • 2. ABOUT US DIRECTV Ad Sales introduces and implements the most innovative ideas and technologies in the field of Television Advertising. We are inspired by our deep commitment to the enrichment of viewer experience and growth of advertiser returns. By designing industry-defining interactive products such as Mix Channels and Dynamic Ad Units, and by expanding our unparalleled alliance of networks and partners, DIRECTV Ad Sales dynamically connects advertisers with their most passionate audiences nationwide. DIRECTV delivers quantifiable and actionable results. DIRECTV Ad Sales. ENGAGE. DELIVER. MEASURE ™. directvadsales.com ENGAGE. DELIVER. MEASURE.™ MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 3. TABLE OF CONTENTS PROGRAMMING OPPORTUNITIES TARGETED CLUSTERS 4 LIVE SPORTS 6 The 0® NETWORK 7 ENHANCED PROGRAMMING DIRECT RESPONSE 4 2009 SCHEDULES 5 TARGETED SPONSORSHIPS SPORTS ADVERTISING 6 DIRECTV Cinema 8 STARSHIP 9 INTERACTIVE ADVERTISING DIRECTV ACTIVE™ 20 STATIC AD UNIT 20 DYNAMIC AD UNIT 2 RESEARCH OVERVIEW 22 STATS 23 USAGE 24 TNS® DIRECTView™ 27 COMMERCIAL COPY REQUIREMENTS 28 CONTACT US 30 directvadsales.com ENGAGE. DELIVER. MEASURE.™ MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 4. TARGETED CLUSTERS DIRECTV 2009 General Entertainment Clusters – over 100 networks, segmented into 10 demographically targeted clusters, represent a national footprint with coverage in every major DMA. Measured by Nielsen, TNS and EDI capable. Sports Cluster Adult Cluster CMYK Male Cluster Female Cluster News Cluster directvadsales.com ENGAGE. DELIVER. MEASURE.™ Page | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 5. Young Adult Cluster Lifestyle Cluster Kids Cluster *DIRECTV MÁS Cluster • CNN en Español • ESPN Deportes • History en Espanol • Sur Mexico • Discovery en Español • Fox Sports en Español • MEGATV • Sur Peru • Discovery Familia • Galavision • MUN2 • Telemundo East/West Regional Sports Cluster • CSN Bay Area • Fox Sports Southwest • Fox Sports Rocky Mountain • Madison Square Garden • Fox Sports South • New England Sports Network *DIRECTV MÁS is the ultimate television experience, offering full, premium programming packages in both Spanish and English. Subscribers have access to over 35 Spanish Language channels in addition to the 200+ English Channels that are available through DIRECTV. Commercial insertions are available on eleven Spanish Networks and are sold on a cluster level, which means that an advertiser buys a spot on the MÁS cluster and it then runs across all the networks that allow insertion within the cluster. The spots all run at approximately the same time in a road block fashion. Advertisers can not buy the individual networks within the cluster. directvadsales.com ENGAGE. DELIVER. MEASURE.™ Page 5 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 6. LIVE SPORTS More live sporting events than any other network, with exclusive properties like NFL SUNDAY TICKET™ and NCAA® MEGA MARCH MADNESS®. Q1 SPORTS Q2 SPORTS NASCAR® Sprint® Cup Series™ MLB NASCAR® Camping World® Series™ NASCAR® Sprint® Cup Series™ NASCAR® Nationwide® Series™ NASCAR® Camping World® Series™ NBA NASCAR® Nationwide® Series™ NCAA® BASKETBALL NBA NCAA BOWL GAMES NHL® NHL® PGA PGA THE MASTERS TENNIS TENNIS WINTER OLYMPICS ‘0 Q3 SPORTS Q4 SPORTS MLB NASCAR® Sprint® Cup Series™ NASCAR® Sprint® Cup Series™ NASCAR® Camping World® Series™ NASCAR® Camping World® Series™ NASCAR® Nationwide® Series™ NASCAR® Nationwide® Series™ NBA NCAA® FOOTBALL NCAA® FOOTBALL NFL NFL PGA NHL® SUMMER OLYMPICS ’2 TENNIS TENNIS directvadsales.com ENGAGE. DELIVER. MEASURE.™ Page 6 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 7. UNCUT AND COMMERCIAL FREE PROGRAMMING ON The 101® NETWORK A channel exclusive to DIRECTV that represents a unique platform in advertising options. No other entertainment service provider, cable or satellite, provides its customers with a channel dedicated to broadcasting cutting-edge programming in Drama, Comedy, Music and Specials. Sponsorship opportunities include billboards, sweepstakes, vignettes and product placement interaction. DEADWOOD The town of Deadwood, South Dakota in the weeks following the Custer massacre is a lawless sinkhole of crime and corruption. Into this uncivilized outpost ride a disillusioned and bitter ex-lawman, Wild Bill Hickok, and Seth Bullock, a man hoping to find a new start for himself. Both men find themselves quickly on opposite sides of the legal and moral fence from Al Swearengen, saloon owner, hotel operator, and incipient boss of Deadwood. The lives of these three intertwine with many others, the high-minded and the low-lifes who populate Deadwood in 186. Image: Home Box Office SM, Deadwood ® and HBO® are service marks of Home Box Office, Inc. OZ Oz chronicles life inside an experimental cell block in the Oswald Maximum Security Correctional Facility: Level Four called Emerald City. Inmates struggle to fulfill their own needs. Some fight for power, others want money and others simply want to survive long enough to make parole or even to see tomorrow. The show gives a no-holds- barred account of prison life with all the plots, subplots and conflicts given context and explanation by the show’s wheelchair-bound narrator, Augustus Hill. Image: Home Box Office SM, Oz ® and HBO® are service marks of Home Box Office, Inc. SMITH From the multiple award-winning team of John Wells, Christopher Chulack and Brooke Kennedy comes a richly wrought portrait of the inner workings of a crew of career criminals. Brought to life by an ensemble cast of A-list film and television actors including Ray Liotta, Virginia Madsen and Simon Baker, “Smith” pushes the boundaries of crime drama by vividly humanizing the brilliant tacticians who plan and carry out multimillion-dollar robberies. DIRECTV premieres 4 never before seen episodes. directvadsales.com ENGAGE. DELIVER. MEASURE.™ Page | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 8. THE NINE Nine people learn they share a common bond that was forged when they lived through a 52-hour hostage standoff during a bank robbery that changed their lives forever. Each episode begins with a flashback that reveals another 0 minutes of the robbery, and uncovers why and how these nine strangers remain linked to each other. DIRECTV premieres 4 never before seen episodes. THE DAN PATRICK SHOW Syndicated sports talk radio host Dan Patrick will bring his irreverent wit and wry humor to DIRECTV’s The 0® Network with a new, innovative TV show based on his nationally syndicated weekday radio program. Premiere’s exclusively on The 0® Network August 3rd. TRAILER PARK BOYS Trailer Park Boys is a popular Canadian mockumentary television series focusing on the misadventures of a group of trailer park residents, some of whom are ex-convicts, living in fictional Sunnyvale Trailer Park, located in Halifax Regional Municipality, Nova Scotia. SUPREME COURT OF COMEDY Justice will be served with lots of laughs in DIRECTV’s original series, Supreme Court of Comedy. In this unscripted comedic twist on TV court reality shows, top comedians such as Jamie Kennedy, Paul Rodriguez, and Jon Lovitz represent real people with real disputes before “Chief Justice” Dom Irrera at the world famous Laugh Factory on Sunset Blvd. directvadsales.com ENGAGE. DELIVER. MEASURE.™ Page 8 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 9. ROCK A HARD PLACE The fun continues on The 0® Network with the rock and roll game show Rock A Hard Place. The program, pro- duced exclusively by DIRECTV original entertainment, is hosted by Meat Loaf and features teams of rock stars and music legends such as the Pussycat Dolls, Eddie Money, Bananarama, Tony Orlando, and Toto in a battle of wits to win big cash prizes for their favorite charities. DIRECTV HOMETOWN HEROES Half hour weekly series hosted by Joan Lunden, produced exclusively by DIRECTV original entertainment. These shows feature inspirational stories of exceptional acts of kindness, strength, and courage of unsung DIRECTV subscribers from all over the country, who make a difference in peoples’ lives and in their local communities everyday. DIRECTV CONCERT SERIES The 0® Network offers exclusive long-form concerts from today’s biggest artists such as No Doubt, Mötley Crüe, The Airborne Toxic Event, Ben Harper Relentless 7, Third Eye Blind, Josh Turner, Juliette Lewis and the New Romantiques, Shiny Toy Guns, Tina Turner and Beyonce, as well as hot up-and-coming performers from the best venues. EXCLUSIVE MUSIC FESTIVALS The 0® Network’s Exclusive Music Festivals have included Live Broadcast Farm Aid, and Live Broadcast SXSW Music Festival in Austin, Texas. directvadsales.com ENGAGE. DELIVER. MEASURE.™ Page 9 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 10. TELEVISION SERIES STUNTS The 0® Network partners with major networks to showcase hit series through special “sneak peek” and “televi- sion premiere” stunts. Featured series have included Showtime’s The Tudors and Californication, BBCA’s Robin Hood, AMC’s Mad Men, AE Network’s Ice Road Truckers, MTV Network’s South Park Imaginationland, National Geographic’s Dog Whisperer and World’s Toughest Fixes, and STARZ’s premiere of Crash. DIRECTV MOVIE SERIES The 0® Network also partners with major networks to showcase feature films and TV movies in HD. Featured HD films have included Sony’s Men in Black, I Know What You Did Last Summer, Donnie Brasco, The Professional, Fools Rush In, and Moscow on the Hudson. Other movies included STARZ Free Preview: Are We Done Yet? and The Game Plan, and HDNet Movies’ Enron: The Smart Guys in the Room, One Last Thing, The Lost City, and Surfwise. Image: Starz and related channels and service marks are the property of Starz Entertainment, LLC. The Game Plan © Disney Enterprises, Inc. All Rights Reserved. CELEBRITY BEACH BOWL The DIRECTV Celebrity Beach Bowl has quickly established itself as the most original and entertaining daytime event during Super Bowl weekend. This annual event pins professional athletes against celebrities in a football game, providing fresh content and incredible brand value to sponsors involved. The Beach Bowl begins with a pre-game show and wraps up with a concert after the game, with acts such as Fall Out Boy and Velvet Revolver. Sponsorship opportunities available. directvadsales.com ENGAGE. DELIVER. MEASURE.™ Page 0 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 11. ENHANCED PROGRAMMING Offering dedicated interactive options that merge groundbreaking technology with desirable entertainment applications. An interactive innovation that offers another valuable way to reach customers. • Sports Mix • NFL Standings • NASCAR HotPass™ Driver Channels • Australian Open Mix • News Mix • RED ZONE CHANNEL® • NCAA® MEGA MARCH MADNESS® Game Mix • Wimbledon Mix • NFL SUNDAY TICKET™ Game Mix • NFL SUNDAY TICKET™ Short Cuts • PGA Championship • Player Tracker and Alerts • NFL SUNDAY TICKET™ Online • US Open Tennis Mix • NFL Trivia • NFL SUNDAY TICKET™ Mobile • French Open Mix Sports Mix Offers instant, live access to up to eight screens of the best televised sports channels at one time including ESPN, ESPN NEWS, NBA TV, NFL Network, The Golf Channel, Outdoor Channel and Fuel TV. Advertiser now has the ability to “skin” and Brand the Mosaic Channel, which greatly enhances the value of sponsorship. Static Ad Units are accessed off the Mix Channels. News Mix Features an instant glimpse of breaking news, developing stories and daily coverage from the highest-rated news networks such as CNN, Headline News, CNBC, MSNBC, Fox News Channel and The Weather Channel. NFL SUNDAY TICKET™ Game Mix With up to 8 broadcasts on one screen, Interactive channel 702 offers viewers the ultimate NFL experience, as well as opportunities for advertisers to target their messaging. Available in HD. Player Tracker and Alerts Track up to 18 players on your fantasy team(s) with real-time individual and sponsored player ALERTS including a :05 display of the sponsor logo. Player Alerts appear across all NFL SUNDAY TICKET™ channels. NFL Trivia Ten challenging, funny questions to test viewers’ knowledge of each game. directvadsales.com ENGAGE. DELIVER. MEASURE.™ Page 11 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 12. NFL Standings Current divisional and wild-card standings for the entire league. RED ZONE CHANNEL® A sports desk show produced by DIRECTV showcasing the best plays and scores as they happen live on one channel. Customized features are available to air throughout the telecast as live-game action jumps from game to game without missing a play. NFL SUNDAY TICKET™ Short Cuts Commercial-Free recap of every Sunday afternoon game, reduced to 30 minutes or less. Sunday night – Tuesday night, channels 704 and 705, in HD on channels 704-1 and 705-1. Available for sponsorship. NFL SUNDAY TICKET™ Online NFL SUNDAY TICKET™ games stream live on a PC. Watch the Sunday 1:00 and 4:00 PM ET games NFL games live on-line. Includes a selectable banner which links to a sponsor’s website and is displayed during all Sunday games. NFL SUNDAY TICKET™ Mobile All NFL SUNDAY TICKET™ Sunday games stream live on the iPhone, Windows Mobile device or Blackberry. Includes a banner that each viewer sees while they load the app on their phone. NASCAR HotPass™ Driver Channels Four dedicated driver channels broadcast in HD with exclusive access and behind the scenes footage on pit road. Also includes in-car cameras. NCAA® MEGA MARCH MADNESS® Game Mix The ultimate NCAA® MEGA MARCH MADNESS® viewing experience only on DIRECTV! A total of 56 games will air across the first round, second round and the sweet 16. Mix channel includes on-screen real time scores and summaries at the push of a button. Interactive opportunities available. directvadsales.com ENGAGE. DELIVER. MEASURE.™ Page 12 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 13. PGA Championship Experience the ultimate coverage of the PGA Championship 2009. Viewers can follow their favorite players with the PGA mix channel that offers 4 major golf championships hosted by the PGA. See network coverage of storied competition from CBS and TNT plus three ad- ditional full-screen channels. Viewers can catch all the action in crystal clear HD and keep tabs on all the top golfers with an interactive leaderboard. A range of interactive features are specifically designed to enhance your enjoyment of the PGA Championships: see current scores of Top 5 players or expand list to see a full leaderboard. Access any golfer’s hole-by-hole stats with the scorecard. Plus, viewers can go back through time with a complete list of past champions-or test their knowledge with PGA Championship Trivia Quiz. US Open Tennis Mix DIRECTV customers get access to more early round matches, statistics and information on demand, and the ability to view up to five matches simultaneously on the US Open Mix channel, with live onscreen scoring of all the matches. Each match is viewable full screen, providing up to 300 hours of tournament coverage that includes more than 100 additional matches. With US Open Interactive on DIRECTV, viewers can take their US Open experience to a new level. French Open Mix DIRECTV takes tennis to another level with the French Open Mix channel. Viewers have the ability to watch up to six live matches at any given time, with live onscreen scoring of all the matches. Each match is viewable full screen, providing up to 350 hours of tournament coverage and more than 100 matches. The French Open Interactive is a must-have when watching one of the most prestigious tourna- ments in tennis. Australian Open Mix DIRECTV’s Interactive services offers access to the most live Grand Slam season matches—all in razor-sharp HD. With the Mix channels, you can watch six matches simultaneously on miniscreens and use your interactive remote to hear live audio from the match of your choosing. With a single click, any one of the six matches can be enlarged on the full-screen Court Channel. Wimbledon Mix DIRECTV’s Interactive services offers access to the most live Grand Slam season matches—all in razor-sharp HD. With the Mix channels, you can watch six matches simultaneously on miniscreens and use your interactive remote to hear live audio from the match of your choosing. With a single click, any one of the six matches can be enlarged on the full-screen Court Channel. directvadsales.com ENGAGE. DELIVER. MEASURE.™ Page 13 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 14. DIRECT RESPONSE Direct Response Advertising consists of two components, short form and long form. Short form units range from :5 to :60 seconds in length. Long Form units are 30 minutes in length. All Direct Response ads need to have a method of response; either an 800 number and/or a web address. Short Form and Long Form Direct Response DIRECTV is the destination for Short Form and Long Form Advertising Sales. There are many options for short form agencies and advertisers. These include our 0 de- mographically targeted clusters, live sporting events, Regional Sports and interactive advertising. We accept :5, :30, and :60 second units on all clusters and live sports. Our Long Form Advertising Sales opportunities consist of twenty one channels that are dedicated to infomercials, live shopping and programming which can be viewed in all DIRECTV residential households. Time is sold in blocks ranging from a ½ hour to a full 24/7 branded channel. Packages can be customized based on a clients needs. For more information, please contact the following: Short Form Erin Cohen 30-964-040 ecohen@directv.com Long Form James Vargas 22-205-0609 jvargas@directv.com directvadsales.com ENGAGE. DELIVER. MEASURE.™ Page 4 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 15. 08/09 SCHEDULES In Season Sponsorship Opportunity In Season and Sponsorship Opportunity 2009 Q3 Q1 Q4 Q2 Q3Q1 Q4 Q2 SPORTS ADVERTISING JUL JAN AUG FEB SEP MAR OCT APR NOV MAY DEC JUN JAN JUL FEB AUG MAR SEP OCT APR NOV JUN MAY DEC FOOTBALL SPORTS ADVERTISING NFL SUNDAY TICKET™ SCHEDULES FOOTBALL MONDAY NIGHT FOOTBALL NFL SUNDAY TICKET™ NFL NETWORK MONDAY NIGHT FOOTBALL ESPN GAMEPLAN NFL NETWORK NCAA BOWL GAMES ESPN GAMEPLAN Calendar of NASCAR COLLEGE BOWL WEEK NASCAR HotPass™ DRIVER CHANNELS ® NASCAR NASCAR SPRINT® CUP SERIES™ Annual NASCAR HOTPASS™ NASCAR® NATIONWIDE® SERIES™ NASCAR® SPRINT® CUP SERIES™ NASCAR® CAMPING WORLD® SERIES™ Programming NASCAR® NATIONWIDE® SERIES™ GOLF CRAFTSMAN® TRUCK NASCAR® US OPEN GOLF SERIES™ GOLF PGA US OPEN GOLF BRITISH OPEN PGA TENNIS RYDER CUP US OPEN BRITISH OPEN FRENCH OPEN TENNIS WIMBLEDON US OPEN AUSTRALIAN OPEN FRENCH OPEN BASKETBALL WIMBLEDON NCAA® MEGA MARCH MADNESS® BASKETBALL ESPN FULL COURT NCAA MEGA MARCH MADNESS™ COLLEGE®BASKETBALL CHAMPIONSHIP WEEK ESPN PLAY OFFS NBA FULL COURT CHAMPIONSHIP WEEK BASEBALL MLB NBA PLAY OFFS MLB EXTRA INNINGS® BASEBALL MLB NETWORK MLB MLB PLAY OFFS MLB EXTRA INNINGS® HOCKEY MLB PLAY OFFS NHL® HOCKEY NHL® CENTER ICE® NHL® ALL SPORTS NHL® CENTER ICE® BIG 10 NETWORK ALL SPORTS SPORTS MIX BIG 10 NETWORK ORIGINAL ENTERTAINMENT SPORTS MIX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC THE 101® NETWORK ORIGINAL ENTERTAINMENT JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN THE DAN PATRICK SHOW THE 101 NETWORK ROCK A HARD PLACE ROCK A HARD PLACE DIRECTV CONCERT SERIES FRIDAY NIGHT LIGHTS SUPREME COURT OF COMEDY FRIDAY NGHT LIGHTS CALL-IN HOMETOWN HEROES DIRECTV CONCERT SERIES WONDERLAND SUPREME COURT OF COMEDY TELEVISION SERIES STUNTS HOMETOWN HEROES TRAILER PARK BOYS CGS EXCLUSIVE MUSIC FESTIVALS STUNTS CELEBRITY BEACH BOWL HAVOC ENHANCED PROGRAMMING JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC ENHANCED PROGRAMMING JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN FOOTBALL FOOTBALL NFL GAME MIX NFL GAME MIX SUPERCAST SUPERCAST PLAYER TRACKER PLAYER TRACKER SHORTCUTS SHORTCUTS RED ZONE CHANNEL® RED ZONE CHANNEL® NFL STANDINGS NFL STANDINGS NFL TRIVIA NFL TRIVIA SUPERFAN SUPERFAN NASCAR NASCAR NASCAR HotPass™ DRIVER CHANNELS HotPass DRIVER CHANNEL GOLF GOLF US OPEN GOLF MIX US OPEN GOLF MIX PGA CHAMPIONSHIP MIX PGA CHAMPIONSHIP THE MASTERS MIX THE MASTERS BRITISH OPEN MIX TENNIS TENNIS Page 5 | US OPEN TENNIS MIX US OPEN TENNIS MIX FRENCH OPEN MIX FRENCH OPEN MIX WIMBLEDON WIMBLEDON MIX BASKETBALL AUSTRALIAN OPEN MIX NCAA® MEGA MARCH MADNESS™ GAME MIX BASKETBALL BASEBALL NCAA® MEGA MARCH MADNESS® GAME MIX MLB GAME MIX BASEBALL MLB GAME MIX STRIKE ZONE CHANNEL GENERAL ENTERTAINMENT GENERAL ENTERTAINMENT JUL JAN AUG FEB SEP MAR OCT APR NOV MAY DEC JUN JAN JUL FEB AUG MAR SEP OCT APR NOV JUN MAY DEC NEWS MIX NEWS MIX MALTIN MINUTE MALTIN MINUTE STARSHIP STARSHIP Schedule subject to change. - 6 - directvadsales.com MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 16. SPORTS ADVERTISING DIRECTV’s sports advertising platform features enhanced programming and targeted sponsorship opportunities. We’ll make sure that your message is broadcast loud and clear. We invite you to check out some of our branded campaigns. NFL SUNDAY TICKET™ [Exclusive] The NFL SUNDAY TICKET™ afforded DIRECTV the uncontested lead in sports programming over cable. Loyal subscribers and Fantasy Football players score more with a subscription to NFL SUNDAY TICKET™ SuperFan®. SuperFan® includes the Game Mix channel with up to eight games on one screen.* RED ZONE CHANNEL® (hottest plays, shown live on channel 703), HD games, Short Cuts (abridged game replays viewed in 30 minutes or less), SUPERCAST, and Mobile. NASCAR HotPass™ Four dedicated driver channels broadcast in HD with exclusive access and behind the scenes footage on pit road. Also includes in-car cameras. NCAA® MEGA MARCH MADNESS® [Exclusive] Viewers can access up to 64 live games of the NCAA Division Men’s tournament. With the NCAA® MEGA MARCH MADNESS® package, subscribers receive up to 37 games from outside of their region from the st three rounds. Combine that with the coverage from CBS and ESPN and you get the excitement of up to 64 games, all in HD. Advertising sold in the first three rounds of action, totaling 56 games. Game Mix allows viewers to catch the excitement and edge-of-your-seat action of up to four games on one screen. With the Interactive Bracket, viewers can pick favorites and track their progress. Real-Time Updates provide scores on other games without missing the action of the game that viewers are tuned into. MLB EXTRA INNINGS® Viewers can follow their favorite team no matter where they live with up to 80 out-of-market games a week. Game Mix allows viewers to see up to eight games on one screen or select any one of them to see full screen action. Number of games varies by market. Blackout restrictions and other conditions apply to all sports programming. *For full Mix Channel and interactive functionality, a D0 (or later) model interactive DIRECTV receiver is required. directvadsales.com ENGAGE. DELIVER. MEASURE.™ Page 6 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 17. NHL® CENTER ICE® With NHL® CENTER ICE®, viewers can follow their favorite teams and players from outside their local area, no mat- ter where they live! Up to 40 exciting games each week, including up to 20 games a week in blazing HD, plus dual feeds (choose between home and away broadcasts) when available, as well as select Stanley Cup playoff games. NHL® CENTER ICE® also gives access to the NHL Network™, a 24-hour all-access pass to the most comprehen- sive hockey coverage, both on and off the ice. NHL® CENTER ICE® is the ticket to the best ice action on TV! TENNIS GRAND SLAM EVENTS DIRECTV is your ticket to scoring a courtside seat. DIRECTV’s Interactive services offers access to the most live Grand Slam season matches—all in razor-sharp HD. With the Mix channels, you can watch six matches simul- taneously on mini-screens and use your interactive remote to hear live audio from the match of your choosing. With a single click, any one of the six matches can be enlarged on the full-screen Court Channel. “Match Guide” provides you with live scoring from matches in progress plus the ability to tune directly to the match you want by selecting it with your remote. “Recent Results” offers a real-time view of completed, in-progress and upcom- ing singles matches from the current and prior day. Finally, the “Men’s Draw” and “Women’s Draw” interactive features show how players are progressing throughout the tournament. GOLF GRAND SLAM EVENTS Experience the ultimate coverage of the 2009 Golf Grand Slam Events. Viewers can follow their favorite players with the mix channels that offer 4 major golf championships hosted by the PGA. See network coverage of storied competition plus three additional full-screen channels. Viewers can catch all the action in crystal clear HD and keep tabs on all the top golfers with an interactive leaderboard. A range of interactive features are specifically designed to enhance your enjoyment of the Grand Slam events: see current scores of Top 5 players or expand ADDITIONAL SPORTS OFFERINGS • MLB • NASCAR® Sprint® Series™ • MLB Play-offs • NASCAR® Camping World® Series™ • MLB Network • NHL® • Monday Night Football • Big 0 Network • NCAA Bowl Games • ESPN GamePlan • College Basketball Championship Week • ESPN FULL COURT • NFL Network • Ryder Cup • NASCAR® Nationwide® Series™ directvadsales.com ENGAGE. DELIVER. MEASURE.™ Page 7 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 18. DIRECTV Cinema DIRECTV subscribers are heavy movie consumers and advertisers can now reach them in the most natural and uncluttered environment. MALTIN MINUTE Renowned film critic, Leonard Maltin, hand selects and reviews new pay-per-view films each month. This Maltin Minute airs directly prior to the pay-per-view film ( to 2 minutes long). Leonard Maltin also hosts a minute segment where he thanks the viewers for choosing pay-per-view and informs them how to order. Either the Maltin Minute or the Maltin How-To-Order segment will air directly prior to each pay-per-view film. With the Maltin Minute Sponsorship, one exclusive theatrical :30 commercial or full trailer (up to 2:30 minutes) will be placed in front of the Maltin segment at the start time of EVERY available pay-per-view film. The full trailer will also be readily accessible to viewers through our DVRs under the Top Movies. directvadsales.com ENGAGE. DELIVER. MEASURE.™ Page 8 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 19. STARSHIP A Unique Media Platform One Of A Kind Real Time Action First airship in North America and currently the only one 30’ x 70’ screen can also display live video action, concerts, in the world with (2,00sf) LED screen. highlights, scoreboards, promotions, interviews, etc. Dynamic Exposure Impossible To Miss Capable of displaying full motion, full color TV quality Reach large, captive, target audiences with “impossible- video day or night. to-miss” video marketing platform at highly affordable rates. Built Like No Other 30 feet longer and 40% larger in volume (Helium content) High Profile than the Goodyear Blimp. Deliver high-profile brand messaging directly overhead passionate sports fans in fun environment. Live Event Coverage HD Aerial Camera System provides live coverage of major Custom All The Way sporting events. Flexibility to customize promotions by region, by sport and day of the week. See website for an up-to-date schedule. directvadsales.com ENGAGE. DELIVER. MEASURE.™ Page 9 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 20. INTERACTIVE ADVERTISING DIRECTV is the unrivaled innovator in interactive television and is excited to offer a suite of Emmy® Award winning interactive advertising opportunities. Our interactive platform offers advertisers across all major categories the ability to engage consumers, deliver impactful messaging and obtain measurable results. Receive complete metrics reporting including zip code leads after content airs. Since 2005, our business has grown from three original partners and is now executing campaigns for over forty brands. DIRECTV ACTIVE™ Accessed by selecting the ACTIVE button on remote control. DIRECTV ACTIVE is the in- teractive homepage for DIRECTV subscribers. Available in over 4 million households and since its re-launch in 2008, the new DIRECTV ACTIVE™ has had over 83 Million total impressions • Features local weather, What’s Hot on DIRECTV, lottery results, customer support • Recently redesigned for a better interactive user experience • Static and Dynamic Ad Units exclusively showcased • Averages 2.7 Million unique HH visits and .5 Million total impressions each month STATIC AD UNIT Offers a basic and simple level of user interactivity designed to make immediate impact on the viewer. Ideal for call to action messages, one-touch RFI/Lead generation and direct “tune-to” functionality. directvadsales.com ENGAGE. DELIVER. MEASURE.™ Page 20 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 21. DYNAMIC AD UNIT An advertiser owned channel which offers enhanced user interactivity designed around advertiser long-form video content. An entertaining and enriched advertising venue where consumers are able to interact and spend time with branded video content. The Interactive Advertising Channel has 3 entry-points. INTERACTIVE ADVERTISING CHANNEL The Interactive Advertising Channel is a 24/7 advertiser-owned interactive channel. Viewers can access this channel through a :30 commercial, DIRECTV ACTIVE™, or the EPG. With this exclusive sponsorship, DIRECTV heavily promotes the ad message by driving viewers to the Interactive Advertising Channel through multiple entry points. :30 Cross Channel Media Call to action messaging embedded within an advertiser’s :30 spot can prompt viewers to directly tune to the Interactive Advertising Channel. DIRECTV ACTIVE™ Accessed by clicking on video banner on the DIRECTV ACTIVE™ channel. EPG Access The Interactive Advertising Channel is a linear channel available to all DIRECTV subscribers. The channel can be accessed via scroll over while channel surfing using Electronic Program Guide. directvadsales.com ENGAGE. DELIVER. MEASURE.™ Page 2 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 22. OVERVIEW DIRECTV represents over 8M of America’s most desirable television households. Offering the most unique advertising sales opportunities, DIRECTV delivers televisions most consistent, loyal and heavy viewer. DIRECTV SUBSCRIBER OVERVIEW • Affluent Households • Professional/Managerial • Tech Savvy • Early Adopters • Demand Superior Television Viewing Experience DIRECTV Ad Sales, the advertising sales division of DIRECTV, helps put the pow- er of HD satellite television to use for national advertisers. We are focused on moving the industry forward in advanced technologies and innovative products to reach audiences most effectively and efficiently. Headquartered in El Segundo, CA, DIRECTV has national reach through more than 00 entertainment networks and sold in 0 demographically targeted clusters, including exclusive sporting events. We are EDI capable and measured by Nielsen. DIRECTV represents a national footprint with coverage in each DMA that approximates the percentage distribution, by region, of broadcast television. DIRECTV delivers the most opportunities to advertise your product on television. DIRECTV’s goal is to make HD satellite advertising easy to buy. DIRECTV provides effective integrated advertising applications that only HD satellite television can offer. directvadsales.com ENGAGE. DELIVER. MEASURE.™ Page 22 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 23. STATS The Place For The Upscale Viewer DIRECTV Subscriber Profile: County Size/Region/HH Income Median Household Income $52,660 County Size A/B County 63% Median Head of Household Age 40.5 C/D County 37% Audience Composition 52% (M) 48% (F) Region Northeast 2% Own Home Index 22 South 44% Household Resides In A/B Counties 63% Midwest 20% West 24% DIRECTV P25-54 Subscribers HH Income Own a home worth $500k+ 5% more likely HHI of $60K+ 56% Owner-partner of their business (Head of Household) 30% more likely HHI of $75K-$49,999K 30% Self-employed in Professional/Managerial Jobs 36% more likely DIRECTV Subscriber Profile: Age/Race/Status Male/Female Skew 52% (M) 48% (F) Age Composition Age 25-34 7% Age 35-44 24% Age 45-54 20% Race Caucasian 79% African Am. % Asian 2% Other 8% Marital Status 7% more likely to be married compared to cable subscribers (29 vs. 2) Source: Fall Study MRI 2008 Base: 8+ directvadsales.com ENGAGE. DELIVER. MEASURE.™ Page 23 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 24. USAGE DIRECTV viewers watch an average of 10% more television per week than viewers of cable with 53% of our audience between the ages of 18-44. Sports Cluster Men Age 18-49 Home owned HH Income 75K+ -150K 73% 65% 81% 48% Women Age 25-54 College Degree Median Age/Income 27% 62% 25% 48/$57,375 Age 18-34 Children/any HH Income 150K+ 14% 28% 45% Adult Cluster CMYK Men Age 18-49 Home owned HH Income 75K+ -150K 51% 64% 79% 38% Women Age 25-54 College Degree Median Age/Income 49% 62% 23% 47/$48, 000 Age 18-34 Children/any HH Income 150K+ 29% 46% 9% Male Cluster Men Men Age 18-49 Home owned HH Income 75K+ -150K 56% 65% 79% 40% Women Age 25-54 College Degree Median Age/Income 44% 63% 23% 45/$50, 273 Age 18-34 Children/any HH Income 150K+ 29% 46% 9% Source: MRI 2008 Doublebase: Base 18+ % Composition directvadsales.com ENGAGE. DELIVER. MEASURE.™ Page 24 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 25. Female Cluster 43% Age 18-49 Home owned HH Income 75K+ -150K Women 65% 80% 37% 57% Age 25-54 College Degree Median Age/Income Age 18-34 64% 2% 44/$55,083 28% Children/any HH Income 150K+ 46% 8% News Cluster Men Age 18-49 Home owned HH Income 75K+ -150K 53% 59% 82% 40% Women Age 25-54 College Degree Median Age/Income 47% 60% 23% 59/$53,833 Age 18-34 Children/any HH Income 150K+ 29% 43% 0% Young Adult Cluster Men Age 18-49 Home owned HH Income: 75K+ -150K 56% 86% 67% 35% Women Age 25-54 College Degree Median Age/Income 44% 68% 7% 22/$55,000 Age 18-34 Children/any HH: Income 150K + 52% 58% 8% Source: MRI 2008 Doublebase: Base 8+ % Composition directvadsales.com ENGAGE. DELIVER. MEASURE.™ Page 25 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 26. Lifestyle Cluster Men Age 18-49 Home owned HH Income 75K+ -150K 46% 6% 8% 39% Women Age 25-54 College Degree Median Age/Income 54% 62% 23% 49/$53, 74 Age 18-34 Children/any HH Income 150K+ 25% 43% 9% Kids Cluster Men Age 18-49 Home owned HH Income 75K+ -150K 45% 79% 73% 33% Women Age 25-54 College Degree Median Age/Income 55% 72% 7% 0/$53,000 Age 18-34 Children/any HH Income 150K+ 39% 67% 6% Source: MRI 2008 Doublebase: Base 8+ % Composition directvadsales.com ENGAGE. DELIVER. MEASURE.™ Page 26 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 27. TNS®DIRECTView™ DIRECTV and TNS Media Research team up to create the TNS® DIRECTView™ service, a national opt-in audience measurement panel of 00,000 DIRECTV subscribers - the largest US national audience measurement panel ever. This system, which measures the total viewing, including the live and time- shifted (DVR) viewing of programs and commercials at a second-by-second interval, offers advertisers and programming partners an unparalleled level of measurement accuracy and accountability when partnering with DIRECTV. For more information or questions on TNS® DIRECTView™ service, please contact: DIRECTV TNS Media Research Jennifer Klein Bud Breheney 22.205.0638 22.99.6080 jklein@directv.com bud.breheney@tns-mr.com directvadsales.com ENGAGE. DELIVER. MEASURE.™ Page 27 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 28. COMMERCIAL COPY REQUIREMENTS - CLUSTERS LIVE SPORTS ACCEPTABLE FORMATS • DIRECTV can receive SD and HD spots electronically via DG FastChannel. Our SD system code is DIRLA-NB. Our HD system code is DTVHD-NB • For tapes, BetaCam SP or Digital Betacam Format are required. SD specifica- tions are outlined on the next page. NOTE: “HD” COPY IS THE PREFERRED FOR ANY AND/OR ALL HD AIRINGS. HD SPECIFICATIONS ARE OUTLINED ON THE NEXT PAGE OTHER INSTRUCTIONS APPLIED TO DIRECTV • Traffic instructions should be faxed to Ad Sales Traffic at (30) 964-3023 or emailed to adsalestraffic@directv.com no later than 7 days prior to the week of air • Copy must be received no later than 7 days prior to the week of air! IF TAPE DELIVERY PLEASE BE SURE TO INDICATE “AM” DELIVERY NOTE: SHOULD TAPES ARRIVE MORE THAN 30 DAYS PRIOR TO THE ACTUAL AIRDATE, THE TAPE WILL BE DESTROYED AND A NEW TAPE WILL BE REQUIRED FOR YOUR ORDER YOUR CHECKLIST • DIRECTV and any of its trademarks should not be used (verbally, visually, or in . Please contact your courier to confirm written form) within the content of the commercial tape delivery. • Screeners should be sent via link to the appropriate sales person and copy Susan Kim at shkim@directv.com. If it is a VHS or DVD screener, please send to: 2. All traffic-instruction/tape issues should Susan Kim be addressed to contacts on the following DIRECTV page. 2230 E. Imperial Hwy., LA/N395 El Segundo, CA 90245 3 . Only one () copy of the commercial (extras are destroyed immediately) should be sent to: LABC Media Library 2800 Culver Boulevard Los Angeles, CA 90066 (30) 964-854 directvadsales.com ENGAGE. DELIVER. MEASURE.™ Page 28 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 29. CONTACTS • Tape labels and slates at the head of each spot should include the following information: Client, ISCI, title, length, date, audio information, closed caption- Matt Doucette ing (if any), any other identifying information. In addition, please include the General Traffic 800# on all infomercial labels mjdoucette@directv.com (30) 964-647 • Run sheet included in the tape box identifying the actual spots on the tape Paris TECHNICAL SPECIFICATIONS General Traffic paris@directv.com TAPES – Standard Definition (30) 964-5597 One Copy per Spot. Digi-beta or Beta SP standardtape, with ascending and con- tinuous drop frame time code. No multi-reel tapes will be accepted. All spots Tony Flores must have bars and tones at the head of each tape along with video slates and at Tape Issues/General Traffic least 30 seconds of post-roll. Exterior labels must match the video slates tbflores@directv.com • All tapes must be in NTSC with a 29.97 field rate (30) 964-636 • Aspect ratio – 4:3 full frame. If “letterboxed” version is provided, there must be Eric Figueroa black at the top and bottom with the picture centered vertically. Anamorphic Sports Traffic video will not be accepted jefigueroa@directv.com • Closed Caption data should be on Line 2 (30) 964-4628 • Commercial audio must be either Stereo (Ch Left, Ch 2 Right) or dual-channel mono Mia Crawford Infomercial Issues TAPES – High Definition mcrawford@directv.com One Copy per Spot. D5 standard tape, with ascending and continuous drop frame (30) 964-486 time code. No multi-reel tapes will be accepted. All spots must have bars and Robin Davis tones at the head of each tape along with video slates and at least 30 seconds General Traffic of post-roll. Exterior labels must match the video slates radavis@directv.com • All tapes must be in 080i with a 59.94-field rate (30) 964-4805 • Aspect ratio – .78 Full Frame preferred • Closed Caption Ancillary data should be on Line 9 • Record the tape in 4-channel mode • Commercial audio must be either Stereo (Ch L, Ch 2 R) or Dolby 5. plus Stereo (Ch L, Ch 2 R, Ch 3 C, Ch 4 LFE, Ch 5 Ls, Ch 6 Rs, Ch 7 Lt, Ch 8 Rt) • Tapes sent in HD format will only air in DIRECTV HD originated events. If required, a separate Digi-Beta tape in SD format must also be delivered. DIRECTV will not down convert HD material to air on SD program services Any questions regarding HD requirements should be directed to: Brian Timm, LABC Media Prep Department (30) 964-8539. directvadsales.com ENGAGE. DELIVER. MEASURE.™ Page 29 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 30. CONTACT US General Market Bob Riordan rjriordan@directv.com 22-205-0600 Sports Offerings Kent Atherton rkatherton@directv.com 22-205-0604 Direct Response Heather Curatolo hjcuratolo@directv.com 22-205-0603 Spanish Language Estrella Pavez epavez@directv.com 22-205-063 Sponsorships Rich Forester rtforester@directv.com 22-205-0602 Research Jennifer Klein jlklein@directv.com 22-205-0638 Advanced Services Keith Kazerman ktkazerman@directv.com 22-205-0605 Original Programming Erin Daley eldaley@directv.com 30-964-044 V.P. West Coast Sales J.C. Kawalec jckawalec@directv.com 30-964-5792 V.P. Midwest Region Sales Steve Fish sfish@directv.com 32-923-470 Political Advertising Noelle Morabito ncmorabito@directv.com 22-205-0633 High Definition Alison Pascola apascola@directv.com 30-964-4746 For Customer Services issues please go to www.directv.com and click on customer service link at the bottom of the page. El Segundo Headquarters New York Sales Office Chicago Sales Office 2230 E. Imperial Highway One Rockefeller Plaza 5th Floor 444 North Michigan Ave Suite 970 El Segundo, CA 90245 New York, NY 0022 Chicago, IL 606 directvadsales.com ENGAGE. DELIVER. MEASURE.™ Page 30 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.
  • 31. THANK YOU directvadsales.com ENGAGE. DELIVER. MEASURE.™ Page 3 | MEDIA KIT | ©2009 DIRECTV, Inc. All Rights Reserved.