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Grassroots fundraising and community organizing
- 2. Your grassroots fundraising Mostly online Less than half online Considering online campaign For sound, use your computer speakers or call 312‐878‐0222 code 357‐847‐886
- 3. First things first • Why grassroots? • Community building • SeJng expectaLons • Grassroots methods & tools • Things to do right now • A word from our sponsor • Q & A For sound, use your computer speakers or call 312‐878‐0222 code 357‐847‐886
- 4. Beyond event fundraising • PotenLal for small and large organizaLons • How small is small? • How much Lme? For sound, use your computer speakers or call 312‐878‐0222 code 357‐847‐886
- 5. Event fundraising Grassroots fundraising Good for larger, well‐established ‐A supplemental strategy for large organizaLons with broad support organizaLons base ‐A powerful tool for small organizaLons Specific date, Lme, locaLon, “Virtual,” start and end date but registraLon process (conLnuum) Requires more logisLcal planning and Requires more communicaLon, resources (top‐down) outreach, and encouragement (bo_om‐up) May involve less commitment on part May involve more commitment on of fundraisers part of fundraisers? For sound, use your computer speakers or call 312‐878‐0222 code 357‐847‐886
- 6. Community building • Grassroots requires support of commi_ed people • Who are your supporters? • Why do you need them? • How can they help? • They are volunteers—more likely to help you if you make it easy for them to get involved For sound, use your computer speakers or call 312‐878‐0222 code 357‐847‐886
- 7. The grassroots rEvoluLon • Used to be primarily a strategy for local community mobilizaLon • Online tools create new potenLal for grassroots strategies • What are your fundraising goals? • Is a grassroots campaign the means to reach those goals? For sound, use your computer speakers or call 312‐878‐0222 code 357‐847‐886
- 8. Why do grassroots? online? • Grassroots fundraisers typically have a great deal of drive/incenLve • Personal, direct appeals • Efficient • Bringing a formerly offline campaign online to take advantage of online networking tools • Adding a new online fundraising component to an established strategy For sound, use your computer speakers or call 312‐878‐0222 code 357‐847‐886
- 9. Why do people fundraise? • Personal experience— cause (disease, travel, etc) • Personal experience— organizaLon • Community need (local or global) Flickr photo courtesy of World Development Movement • RecogniLon of need due to budget cuts under Crea:ve Commons license • They have to (board members) For sound, use your computer speakers or call 312‐878‐0222 code 357‐847‐886
- 10. Where can you find these amazing people? • Your staff and board • Your email list • Your direct mail list • Facebook • Local businesses/ partnerships • AlternaLve to corporate Flickr image courtesy of baratunde under Crea:ve Commons license sponsorships/grants For sound, use your computer speakers or call 312‐878‐0222 code 357‐847‐886
- 11. The buck stops where? Grassroots fundraising is powerful when it connects people to your organizaLon’s work and mission so that they feel part of it Your NPO Supporters = Fundraisers Friends & Family = Donors For sound, use your computer speakers or call 312‐878‐0222 code 357‐847‐886
- 12. Put on your fundraising hat • Personally meaningful • Empowering and cause‐oriented • Tangible impact, feels appreciated • ExpectaLons are/challenge is clear • Takes into account a full schedule and other commitments For sound, use your computer speakers or call 312‐878‐0222 code 357‐847‐886
- 13. Fundraising ideas by fundraisers • Host a small benefit house party/BBQ/wine tasLng • Happy hour/pub crawl • Nintendo wii tournament/poker tournament • Charitable golf ouLng • Give up something for a period of Lme and donate the money (coffee, eaLng out, movies) • Collect sponsorships for a skydive • Train and compete in an endurance event • Ask for donaLons in lieu of giks (birthday, holiday, wedding) • Raise money in honor of a friend or family member who ba_led or is ba_ling a disease • “Rent” playLme with a puppy or host a “dog wash” • Car wash • Fundraising team for an awareness month • And many, many more. . . For sound, use your computer speakers or call 312‐878‐0222 code 357‐847‐886
- 14. Strategy (similar to event)—now that you have the creaLve juices flowing. . . • Plan—make a campaign • Choose a start date & finish date • Set a goal • Get the word out • Keep momentum going • Thank you For sound, use your computer speakers or call 312‐878‐0222 code 357‐847‐886
- 15. Break it down • Give them some ideas and encourage them to be creaLve • Suggest fundraising minimum based on goal and how many parLcipants you expect • Consider different goals for different groups or segments • Inspire friendly compeLLon, offer incenLves or prizes • Publicize! For sound, use your computer speakers or call 312‐878‐0222 code 357‐847‐886
- 16. And now for some examples. . . For sound, use your computer speakers or call 312‐878‐0222 code 357‐847‐886
- 26. Recap: what you do v. what fundraisers do What you do What your fundraisers do Create framework for grassroots event or campaign and tell everyone Join campaign about it Inspire with examples and ideas for Some use your ideas, fundraising, connect their efforts to your some come up with their own work Generate momentum, encourage and Reach out to their networks (because they empower (by listening and are commi_ed to the cause and excited to communicaLng throughout) be part of the campaign) Thank fundraisers and donors, follow up Feel appreciated and part of a movement on matching giks that has had a real impact For sound, use your computer speakers or call 312‐878‐0222 code 357‐847‐886
- 27. How much Lme? • Try it! • Smaller orgs tend to benefit because – More flexible – Don’t have large base of supporters (corporate sponsors, government grants) – They’re used to it • Larger orgs tend to benefit because – Can supplement what they have going already For sound, use your computer speakers or call 312‐878‐0222 code 357‐847‐886
- 28. For sound, use your computer speakers or call 312-878-0222 code 357-847-886
- 29. Some resources • Firstgiving’s grassroots event planning guide • Beth’s Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/beths_blog/ • Firstgiving on Facebook: http://www.facebook.com/firstgiving • The Grassroots Fundraising Journal (Klein & Roth) • Here Comes Everybody (Clay Shirky) For sound, use your computer speakers or call 312-878-0222 code 357-847-886
- 30. And now, a minute about Firstgiving For sound, use your computer speakers or call 312-878-0222 code 357-847-886
- 31. We give everyday people tools to raise money for causes that ma8er to them. For sound, use your computer speakers or call 312-878-0222 code 357-847-886
- 32. For sound, use your computer speakers or call 312‐878‐0222 code 357‐847‐886 * As of July 14, 2009
- 33. Person‐to‐Person Fundraising Your NPO Supporters = Fundraisers Friends & Family = Donors • Your supporters make personalized appeals • Your supporters leverage their social networks • Give power to the people who want to do more. For sound, use your computer speakers or call 312-878-0222 code 357-847-886