1. Japanese Word of the Week (9) ganbatte がんばって [gan-bat-tay] Ganbatte ne!

2. Aims & Objectives Aims: Students will understand styles of market research. They will use both to focus upon one product. Objectives: All students will identify 2 forms of primary research Most students will identify 2 forms of primary research and explain their function Some students will identify 3 forms of primary research, explain and use their functions for assignment purposes

3. Research and Pre-Production 25 January 2010 Unit 1 Research Techniques for Media Industries Unit 2 Pre-Production for Media Industries

4. Research Techniques 1 Understand the purposes of research in the media industries 2 Be able to apply a range of research methods and techniques 3 Be able to present results of research.

5. Pre-Production Techniques 1 Understand requirements for production 2 Be able to obtain resources for production 3 Be able to apply production logistics.

6. How Was Last Week’s Task? Gamelogs! How did you do? Do you think that game logging is an accurate form of research?

7. Little Big Planet

9. Why bother?

11. Survey

12. Interview

13. Focus GroupThese are the BIG GUNS of production but especially market research…

15. Definitive amount of people

16. Easy to produce statistics

17. Usually face-to-faceActivity: Compile 3 questions to ask the people next to you (no more than 5 peeps) about your chosen game case study

19. Definitive amount of people

20. Easy to produce statistics

21. Usually distanced researchTIP: Use Survey Monkey to produce and present research for this part of your game

22. Vero’s Research - Questionnaire What genre of games do you usually play? Would you consider other genres of gameplay? Have you ever played Little Big Planet? If yes, can you name 1 thing about it that you liked? If yes, can you name 1 thing about it that you didn’t like? If no, would you consider playing it? Have you ever read a review about Little Big Planet? Would reading a review make you want to play a game?

23. Vero’s Research - Survey What genre of games do you usually play? a) RPG b) FPS c) RTS d) Puzzle/Strategy e) Platformer Would you consider other genres of gameplay? a) Yes b) No c) Unsure Have you ever played Little Big Planet? a) Yes b) No Have you ever read a review about Little Big Planet? a) Yes b) No Would reading a review make you want to play a game? a) Yes b) No c) Unsure

27. Percentages – “40% of RPG games are…”

28. Fractions – “1/4 of all FPS games have…”

30. Experiences – “When I got to the first checkpoint, I…”

31. Aspirations / Hopes – “I wanted it to go on longer…”

33. Quantitative – “How many times a day do you play?”, “How many consoles do you own?”

34. Qualitative – “How does gaming affect you?”

35. What kinds of questions shouldn’t you ask?

36. Random questions – not relative to the subject

37. Personal questions – phone numbers, credit card details etc.Remember that you are trying to establish facts in order to research the feasibility of a game or console.

38. Getting Answers Smile! Say ‘thank you’ Be grateful Look smart! Sound interested Explain yourself!

40. Take small steps. Don’t ask life-changing questions and you won’t be bamboozled by the answer

43. The key differences within Primary Research

44. Making plansHave we met our outcomes?