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1. Final Group Presentation October 22, 2009 Chuck Griffith Leslie Pitterson

3. AARP’s brand is strong with its members

4. However, membership can mean it is time to retire to members just turning 50

5. Benefits seen as a “plus” to being an AARP member, regardless of retirement

7. METHOD Create “Upsight” membership Includes: Visa affinity card that puts 1% of purchases towards linked IRA account Gym membership discounts at partner network of fitness centers Online profile that tracks “points” that can be used towards awards such as vacations, gift certificates/cards

8. METHOD cont Link other credit cards for dining and shopping rewards Toolbar on browser, iPhone app Program focuses on Preventative Health and “Life Enhancement Planning” (retirement) Brand is sleek, has “elite” appeal, and upgrade-type marketing

9. Whole Foods, Wild Oats, Trader Joes – Double your points Crunch and Ballys Gyms – discount for membership, must attend at least once a week (incentive) Points convert to upgrades on jetBlue for more legroom seats iPhoneapp will tell you where the nearest place to earn points is around you Examples of Partners and Points Earning Potential

10. Similar to UPromise (program that helps consumers save for college and pay off student loans) Converts to AARP at 50. Exclusive card for those who had membership before 50 Doubles membership benefits by having AARP perks with lifetime Upsight points earning potential Examples of Partners and Points Earning Potential cont

11. PROMOTION Targeting publications read by upSIGHTdemographic Create website to give members a personal user space Incorporate benefits online for value add Online community, potential for future mobilization