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Addison Whitney®
                                    Healthcare Group




                                    Addison Whitney, LLC
                                    11006 Rushmore Drive Suite 350
                                    Charlotte, NC 28277 USA
                                    tel 704.347.5700
                                    fax 704.347.5703
                                    email@addisonwhitney.com
                                    www.addisonwhitneyhealthcare.com



New York   San Francisco   Munich       Charlotte         Tokyo (coming soon)
An inVentiv health Company




                       The leading provider of customized
           clinical, communications and commercialization solutions
                to the pharmaceutical and life sciences industry.




New York   San Francisco   Munich   Charlotte   Tokyo (coming soon)
Addison Whitney Capabilities
Verbal Branding
  Trademark Development
  INN/USAN (Generic) Development
  Global Trademark Prescreening
  (Legal & Regulatory)
  Global Linguistic Evaluation

Market Research
 Medication Error Prevention Analysis
 (MEPA) & Brand Preference Testing
 FDA & EMEA Name Submission
 Documents

Visual Branding
  Logo Design & Validation
  Marketing Collateral Development
  Standards Program Development

Brand Strategy
  Product Positioning & Messaging
  Brand Equity Assessments
 New York   San Francisco   Munich      Charlotte   Tokyo (coming soon)
Large Pharma Client List




New York   San Francisco   Munich   Charlotte   Tokyo (coming soon)
Emerging and Medium-Sized Client List
Accera                 Bavarian Nordic          Dey LP                   ID Biomedical
Advancis Pharma        Bellus Health            Dr. Reddy's              Ilypsa
Alexza Pharma          Berlex Labs              Dynavax
                                                  y                      ImaRx Thera
Alimera Sciences       BioBDx                   Elixir Pharma            Impax Labs
Altana                 BDSI                     Endo Pharma              Insmed
Amarin                 bioMerieux               Eyetech                  Intercell AG
Ambrilia
A b ili                BioMS Medical
                       Bi MS M di l             Ferring Pharma
                                                F i Ph                   Javelin Ph
                                                                         J    li Pharma
   Biopharma           Cadence                  FoldRx Pharma            Kosan
Amicus Thera           Celgene                  Gentiae                  Kythera
Anesiva                Cell Therapeutics        Gentium                  Labopharm
AnorMED                Chester Valley           Gilead Sciences          LEV Pharma
Antisoma               CoMentis                 GPC Biotech              Lifecycle
Arca Biopharma         CSL Behring              Graceway Pharma          MannKind
Array Biopharma
A     Bi h             Curalogic                Horizon Thera            Meda Pharma
ASCEND Thera           Cypress Bioscience       Human Genome             Medarex
Banner Pharmcaps       Dainippon Sumitomo       Icoria                   Mentor
Barr Labs

New York   San Francisco   Munich   Charlotte      Tokyo (coming soon)
Emerging and Medium-Sized Client List
    gg
Merz Pharma                Pharmacopeia            ReVance Thera           Theratechnologies
MicroDose Tech             Pharmasset              Salix Pharma            Titan Pharma
Middlebrook                Pharmavite              SANGART                 ToleRx
Mitsubishi Pharma          Pharmaxis               Santarus                Topigen
Myogen                     Pharmion                Savient                 Trigen, Ltd
Nanogen                    Point Therapeutics      Sciele                  Valeritas, Inc
Nektar
Nk                         Prestwick Ph
                           P      i k Pharma       Sequella
                                                   S      ll               Vicuron
                                                                           Vi
NeuNorginem                Procyon BioPharma       Sigma-Tau               Vion Pharm
NeurogesX                  Promius Pharma          Sonus Pharma            ViroPharma
NicOx                      Protalix                Strativa Pharma         Xanodyne
Novacea                    Protemix Corp           Stryker Biotech         Xcel Pharma
Oscient Pharma             Purdue Pharma           Supernus                YM Biosciences
Ovos Natural Health        QRx Pharma              Syndax Pharma           ZARS Pharma
Panacos Pharma             Reckitt Benckiser       Synta Pharma            Zogenix
Peplin Limited             Regeneron               Targanta



New York   San Francisco      Munich   Charlotte     Tokyo (coming soon)
Select Brand Assignments




New York   San Francisco   Munich   Charlotte   Tokyo (coming soon)
Select Brand Assignments




New York   San Francisco   Munich   Charlotte   Tokyo (coming soon)
Select Brand Assignments




New York   San Francisco   Munich   Charlotte   Tokyo (coming soon)
Select USAN/INN Assignments
afimoxifene                                     bevirimat dimeglumine
canfosfamide hydrochloride                      eprodisate disodium
dirucotide acetate                              migalastat hydrochloride
entinostat                                      pegloticase
ingenol mebutate                                tigapotide triflutate
elesclomol                                      tramiprosate
                                                      p
ezatiostat hydrochloride                        varlitinib
otelixizumab




New York   San Francisco   Munich   Charlotte      Tokyo (coming soon)
Select Visual Brand Assignments




New York   San Francisco   Munich   Charlotte   Tokyo (coming soon)
Select Visual Brand Assignments




New York   San Francisco   Munich   Charlotte   Tokyo (coming soon)
Contact us
To learn more about Addison Whitney or to arrange a time to
discuss your upcoming branding initiatives please contact:


Evelyn Chapin
Market Research Assistant
Addison Whitney
11006 Rushmore Drive Suite 350
Charlotte, NC 28277 USA
Tel.
Tel (704) 347 5700 ext 75716
          347-5700 ext.
Fax (704) 347.5703
echapin@addisonwhitney.com
www.addisonwhitneyhealthcare.com




New York   San Francisco   Munich   Charlotte   Tokyo (coming soon)

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Addison Whiteny: Healthcare

  • 1. Addison Whitney® Healthcare Group Addison Whitney, LLC 11006 Rushmore Drive Suite 350 Charlotte, NC 28277 USA tel 704.347.5700 fax 704.347.5703 email@addisonwhitney.com www.addisonwhitneyhealthcare.com New York San Francisco Munich Charlotte Tokyo (coming soon)
  • 2. An inVentiv health Company The leading provider of customized clinical, communications and commercialization solutions to the pharmaceutical and life sciences industry. New York San Francisco Munich Charlotte Tokyo (coming soon)
  • 3. Addison Whitney Capabilities Verbal Branding Trademark Development INN/USAN (Generic) Development Global Trademark Prescreening (Legal & Regulatory) Global Linguistic Evaluation Market Research Medication Error Prevention Analysis (MEPA) & Brand Preference Testing FDA & EMEA Name Submission Documents Visual Branding Logo Design & Validation Marketing Collateral Development Standards Program Development Brand Strategy Product Positioning & Messaging Brand Equity Assessments New York San Francisco Munich Charlotte Tokyo (coming soon)
  • 4. Large Pharma Client List New York San Francisco Munich Charlotte Tokyo (coming soon)
  • 5. Emerging and Medium-Sized Client List Accera Bavarian Nordic Dey LP ID Biomedical Advancis Pharma Bellus Health Dr. Reddy's Ilypsa Alexza Pharma Berlex Labs Dynavax y ImaRx Thera Alimera Sciences BioBDx Elixir Pharma Impax Labs Altana BDSI Endo Pharma Insmed Amarin bioMerieux Eyetech Intercell AG Ambrilia A b ili BioMS Medical Bi MS M di l Ferring Pharma F i Ph Javelin Ph J li Pharma Biopharma Cadence FoldRx Pharma Kosan Amicus Thera Celgene Gentiae Kythera Anesiva Cell Therapeutics Gentium Labopharm AnorMED Chester Valley Gilead Sciences LEV Pharma Antisoma CoMentis GPC Biotech Lifecycle Arca Biopharma CSL Behring Graceway Pharma MannKind Array Biopharma A Bi h Curalogic Horizon Thera Meda Pharma ASCEND Thera Cypress Bioscience Human Genome Medarex Banner Pharmcaps Dainippon Sumitomo Icoria Mentor Barr Labs New York San Francisco Munich Charlotte Tokyo (coming soon)
  • 6. Emerging and Medium-Sized Client List gg Merz Pharma Pharmacopeia ReVance Thera Theratechnologies MicroDose Tech Pharmasset Salix Pharma Titan Pharma Middlebrook Pharmavite SANGART ToleRx Mitsubishi Pharma Pharmaxis Santarus Topigen Myogen Pharmion Savient Trigen, Ltd Nanogen Point Therapeutics Sciele Valeritas, Inc Nektar Nk Prestwick Ph P i k Pharma Sequella S ll Vicuron Vi NeuNorginem Procyon BioPharma Sigma-Tau Vion Pharm NeurogesX Promius Pharma Sonus Pharma ViroPharma NicOx Protalix Strativa Pharma Xanodyne Novacea Protemix Corp Stryker Biotech Xcel Pharma Oscient Pharma Purdue Pharma Supernus YM Biosciences Ovos Natural Health QRx Pharma Syndax Pharma ZARS Pharma Panacos Pharma Reckitt Benckiser Synta Pharma Zogenix Peplin Limited Regeneron Targanta New York San Francisco Munich Charlotte Tokyo (coming soon)
  • 7. Select Brand Assignments New York San Francisco Munich Charlotte Tokyo (coming soon)
  • 8. Select Brand Assignments New York San Francisco Munich Charlotte Tokyo (coming soon)
  • 9. Select Brand Assignments New York San Francisco Munich Charlotte Tokyo (coming soon)
  • 10. Select USAN/INN Assignments afimoxifene bevirimat dimeglumine canfosfamide hydrochloride eprodisate disodium dirucotide acetate migalastat hydrochloride entinostat pegloticase ingenol mebutate tigapotide triflutate elesclomol tramiprosate p ezatiostat hydrochloride varlitinib otelixizumab New York San Francisco Munich Charlotte Tokyo (coming soon)
  • 11. Select Visual Brand Assignments New York San Francisco Munich Charlotte Tokyo (coming soon)
  • 12. Select Visual Brand Assignments New York San Francisco Munich Charlotte Tokyo (coming soon)
  • 13. Contact us To learn more about Addison Whitney or to arrange a time to discuss your upcoming branding initiatives please contact: Evelyn Chapin Market Research Assistant Addison Whitney 11006 Rushmore Drive Suite 350 Charlotte, NC 28277 USA Tel. Tel (704) 347 5700 ext 75716 347-5700 ext. Fax (704) 347.5703 echapin@addisonwhitney.com www.addisonwhitneyhealthcare.com New York San Francisco Munich Charlotte Tokyo (coming soon)