1. SOCIAL M EDIA
The Event Plan for E3 Challenge
Carol M oxam CSEP
,
First Sergeant
Special Event Boot Camp

2. The E3 Challenge
Goal:
Develop Social Media Marketing
Campaign for Special Event Boot Camp
Action:
• Select 3 Social Media Tools
• Each team has Twitter URL

3. Social Media Strategy
• Where to participate
• Who to target
• What content to create
• Marketing & Business Innovation

4. Power of The Punch
• Share
• Network
• Lifestream/ Microblog
• Review (Engage)
• User Generated Content/ Participation
• Watch/ Monitor

5. The Army
• Audio –iTunes, Podcasts
• Video –YouTube, iTunes, Podcasts,
• Photos –Flickr
•W ritten –Blogs, Facebook, Twitter,
LinkedIn, SM Em
S, ail
• Base –Facebook, LinkedIn, Ning, Bebo,
M ySpace
• Other –Google Juice, Hash Tags, Tags

6. Listen
LISTEN

8. E3 Twitter Team URL
• Every team receives a Twitter account
• Use your team name for the Challenge as
your URL

9. @eventbootcamp
Know the lingo!
DM RT
tinyurl
#followfriday

10. Upload a picture

11. TweetDeck

13. CONTRIBUTE!

14. Follow interesting people

15. Twitter Conference
#eventprofs
Mondays - 9:00 p.m. to 10:00 p.m.
Thursdays - 12:00 p.m. to 1:00 p.m.

17. Facebook the Event Tool
• Updated Information & Feeds
• Group Special Event Boot Camp
• Event Groups

18. Facebook Tools
• Create an Event
• Streamline Updates
• Photo Posting
• Note Sharing

19. Share You Event Photos

20. Twitter Tools to Select From
TwtVite
TwtPoll
(Consider as one tool for Marketing Plan)

22. Polls

24. You Tube

25. Blogging
• Cocktail of Venues
• Crowd-source
Conference Agendas
• Seek the Path of Least
Resistance
Posted by Ramesh Sambasivan on March 31, 2009 at 1:35am in Tricks of the Trade

26. www.blog.com
www.ready2spark.com

27. Post Rank
www.postrank.com
Blog Manager

28. Second Life
3D Virtual World Community

29. Event Registration/Invitations

30. Wild Fire
*SEBC to provide prize for this
The Team at Wildfire Promotion Builder
Website: http://www.WildfireApp.com
Follow us: http://www.twitter.com/wildfireapp
Become a Fan: http://
www.facebook.com/wildfireinteractive

33. Community Guidelines
Be Be Be
Amazing Accessible Authentic
Respond
Provide Honest and
and
real value transparent
participate

34. Event Peeps
www.eventpeeps.com
Canadian Peeps

35. InSocialMedia.com
InSocialMedia.com

40. Crowdsourcing
• Dell Idea Storm
• 10,000 ideas
• 80,000 comments since Feb 2007

41. An exam ple:
The Event: Pay it Backwards
www.dailychallenge.org

42. The Challenge
• FUNdraiser
• World Record
• Unite the Community

43. The Social Network

44. The Charity

45. Facebook

46. Invite, Share, Join,Celebrate
#pibto

47. Video Share
http://www.youtube.com/watch?v=vpkfsyUaxww

48. Photo Share

49. @relayforlife
@Relay for Life

50. My Community
• League of Rock
• Event Peeps
• Facebook
• Phone
• In Person

51. Share You Event Photos

52. Measurement

53. Special Event Boot Camp
E3 Challenge
• Build It
• Practice It
• Share It
• Challenge It
• Affiliate It
• Be it
• Have fun with Us!

54. Carol Moxam
Special Event Boot Camp
@ eventbootcamp
carol@ specialeventbootcamp.com
katie@ specialeventbootcamp.com
416-616-6670
LET’ PLAY TOGETHER
S