Kotak Education Foundation (KEF), is an initiative in the field of education by Shri Uday Kotak and Smt. Pallavi Kotak. Mr. Kotak is the main promoter and shareholder of Kotak Mahindra Group which has various business activities like Banking, Investment banking, stock broking and distribution, Life Insurance, Car finance and Mutual Fund. The Mission of KEF is to support under-privileged school students with different interventions to help them to be ‘better employable’ and rise above the Poverty Line, and to lead a life with dignity.

1. Livelihood Advancement Business School

2. PROBLEM STATEMENT
 A large number of youth in India miss out on educational
opportunities
 They find themselves out of place in the increasingly competitive
employment market in the light of changing economy in India
 There is a gap between the market demand and their skills
 Despite 12 years of schooling a large number of youth end up engaging
in unorganized and unskilled livelihood options minimizing returns on
their labor
 Lack of sustained source of livelihood results in distress, migration,
social deviation. Social and economic disparity increases as a result

3. INTRODUCTION: KOTAK-LABS
 Kotak Education Foundation (KEF) in collaboration with Dr. Reddy’s
Foundation (DRF) started the Kotak-LABS programme on a one year Build-
Operate-Transfer’ model in Jan 2007.
 DRF has 12 years of demonstrated track record of training over 150000 youth
from different parts of the country and a placement support record of 85%.
 KEF partners with schools or NGOs who provide infrastructure support, to
train high school / college drop-outs in the age group of 18-25 years, who
belong to the economic lowest 30% of society, defined at a monthly family
income of less than Rs. 4000.

4. % MUMBAI RAIGARH
Illiteracy 10 15
Below
primary
6 11
Primary 17 18
Middle 18 21
Secondary 22 18
Higher
Secondary
14 10
Graduate &
above
13 7
Some facts from TISS Report

5. OBJECTIVES
 To cater to youth from economically and educationally weak backgrounds
 To be responsive to the youth’s emotional and development needs
 To improve the quality of life of such youth and their families
 To foster an environment of learning and mentoring
 To establish strategic tie ups with industry and business establishments in
order to provide market based opportunity / access to opportunity

6. KOTAK-LABS TRAINING
 The training is for a period of 3-4 months
 The focus of the training is on:
 Life Skills
 Technical Skills – Theory & Practical
 On-job Training
 Personality Development
 Work Readiness
 Communicative English
 Computer Literacy
 Placement Support.

7. KOTAK-LABS TRAINING
 Training is presently given in Hospitality Services, Customer Relations & Retail
Sales, ITES and BPO.
 The knowledge and skills enhanced through this initiative would help the
youth to acquire sustainable livelihood.
 Each domain has maximum student strength of 35, in order to maintain
quality and a reasonable facilitator-student ratio.
 At the end of the training period attempts are made for placement at a
remuneration of above Rs. 5000/- per month.
 Placement in industries which are non-exploitative and those that provide
opportunities for career growth.

8. THE LABS PROCESS

9. BUSINESS 2 YOUTH (B2Y) NETWORKING
WITH CORPORATES
 Guest lectures on specific topics
 Permitting students to visit their facility for industry exposure
 Providing opportunity for one week on-the-job training
 Providing opportunity for part time jobs.
 Providing infrastructure to conduct the training programme

10.  Helping to develop appropriate and updated curriculum
 Imparting training related to the specific industry
 Providing equipment for practical training
 Mentoring support for candidates on a regular basis
 Recruiting students from Kotak-LABS
 Financially contributing towards training cost for self sustainability of Kotak-LABS
BUSINESS 2 YOUTH (B2Y) NETWORKING
WITH CORPORATES

11. PROGRESS TO DATE
 Concluded the BOT [Build – Operate - Transfer] agreement with Dr Reddy Lab in Feb
2008.
 DRF will continue to support the programme through training and quality audit
 Certificates will be issued jointly by DRF and KEF.
 Set up 5 centres, Trained 220 aspirants & Placed 170 aspirants.
 240 aspirants are currently under training.
 Recruited 18 professionals in the team.
 Have experienced the learning curve through 1-2 cycles.
 Established relationship with 15 plus employers.
 Established relationship with NGOs
 Some of our students have excelled in their job front

12. SOME OF OUR CORPORATE ASSOCIATES
 McDonald’s
 Shoppers Stop
 Café Coffee Day
 Hypercity
 Foodland Fresh
 Unisol
 ISS
 Raymond Retail
 Pizza Hut
 Tata Trent
 Big Bazaar
 Globus
 Spanco
 Adventiti
 Sparsh BPO

13. THE LABS IMPACT
 Has given aspirants a sense of direction and purpose in life
 Created role-models for other underprivileged youth in the communities
 Channelized energies of youth towards socially purposeful and economically beneficial
directions
 Provided exposure to various employment options outside their communities
 Reduced gender inequality by providing equal opportunities
 Increased confidence levels and instilled a sense of achievement among the youth
 Increased income levels on a regular basis leading to improved quality of life, better
lifestyle and standard of living
 Facilitated the process of easy entry into the industry
 Created first generation of people working in the non-traditional sectors of economy
thus giving them alternate sources of livelihood

14. PLANS FOR 2008/09
 Add 2 more centres in Parel and Dadar.
 Each centre will have 2 batches of 30 participants [CBD will have 120
participants] .
 Total participants nearly 500 students every 3 months and 1500 plus students
during the year.
 Domain knowledge –Hospitality, CRS, ITES and BPO.
 Will consider adding Construction, Para medical and Automobile at a future
date
 Will consider increasing the number of participants to 150 in each centre.
 Research in Tara and Shivkar to establish demand.

15. WE MOVE ON…
WITH HOPE & ENTHUSIASM

16. Kotak education foundation 16
THANK YOU !