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Describe ways in which consumer media habits are changing
Brand development differs form direct response. Awareness Familiarity Positive Imagery Completed Transaction
Define major branding concepts ,[object Object],[object Object],[object Object]
What techniques are marketers using online to build and reinforce brands. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
[object Object],AD SERVING
Describe the two techniques used to improve the targeting of online ads 1. Contextual Advertising 2. Behavioral Advertising

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another fucking pointless powerpoint THAT I WILL NEVER BE GRADED ON!!!!!.ppt