1. Addicted to Passion Performances of Fan Audiencehood in Italian Networked Publics Agnese Vellar PhD student in Communication Science Department of Social Sciences. Università degli Studi di Torino. Italy

3. Fan Cultures in Networked Publics

5. Generations of Fandom 80s Textual Poeachers subculture 00s Pop Cosmopolitanism Participatory media culture Jenkins, H. (2006) Fans, Blogger, and Gamers. Exploring Participatory Cultures . New York: New York Univesity. 90s Textual Hackers Interpretive community Utopy Star Trek Complexity Twin Peaks Diversity - MediaMix ( Buffyverse – Mangaverse )

6. Generations of online Fandom Baym, N. K. (2000) Tune in, Log on: Soap, fandom, and online community . Tousand Oaks, CA: Sage. Baym, N. K. (2007) The new shape of online community: The example of Swedish independent music fandom . In First Monday, 12 (8). Victims of exploitation? networked collectivism Social media and offline sites ( Official Web Site, MySpace Porfile, Blog, SNS ) Cultural dupes? site-based online community (newsgroup)

7. Online Audience Community of Practice prolific personality Lurkers Bunch of close friends diadic frienship Baym, N. K. (2000) Tune in, Log on: Soap, fandom, and online community . Tousand Oaks, CA: Sage. From shared appreciation to shared identity Interpretive Performative Informative Usenet newsgroup on soap opera

8. Textual Performers Hills, M. (2002) Fan Cultures . London: Routledge. cultural capital symbolic capital social capital Emergence of fan cultures competition

9. Performances of Fan Audiencehood Newsgroups’s serialization of the fan audience itself Self presentation and self performance of the audience-as- text Hills, M. (2002) Fan Cultures . London: Routledge. Just-in-time-fandom

10. Contemporary media landscape Jenkins, H. (2006b) Convergence Culture: Where Old and New Media Collide . New York: New York University Press 2006. Partecipatory media cultures Corporation Cross-Media Platform Media-mix Primary Seconday text Tertiary text Amateur media production Concergence Culture

12. Social Interaction and Television 2.0 Insider community Producers Actors Directors Aspire to have privileged connection Askwith, I.D. (2007). Television 2.0: Reconceptualizing TV as an Engagement Medium . Masters thesis of Science in Comparative Media Studies at MIT, September. Social Interaction Diagonal social interaction Para-social interaction Characters

13. Digital Youth: genres of participation MacArthur Foundation (2008) Living and Learning with New Media: Summary of Findings from the Digital Youth Project . The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning, November 2008. http://digitalyouth.ischool.berkeley.edu/files/report/digitalyouth-WhitePaper.pdf Friendship-driven Interest-driven Hanging Out Geeking Out Messing Around

14. Hanging Out peers MacArthur Foundation (2008) Living and Learning with New Media: Summary of Findings from the Digital Youth Project . The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning, November 2008. http://digitalyouth.ischool.berkeley.edu/files/report/digitalyouth-WhitePaper.pdf social network sites Always on communication i ntegrated with their everyday hanging out practices

15. Social Capital and College Students Ellison, N. B., Steinfield, C., & Lampe, C. (2007) The benefits of Facebook "friends:" Social capital and college students' use of online social network sites . In Journal of Computer-Mediated Communication , 12(4), Art. 1. http://jcmc.indiana.edu/vol12/issue4/ellison.html . connection could have strong payoffs in terms of jobs, internship, and other opportunity. (p. 22) Primary Audience: offline connection Self-esteem: “ Poor get richer” hypothesis  formation of weak ties Low barriers of participation

16. Taste performance Liu, H. (2007) Social network profiles as taste performances . In Journal of Computer-Mediated Communication , 13(1), Art. 13. Differentiate form friends Popular culture and subcultures cultural capital social capital prestige Cult markers of cool Indicators of one’s aesthetic Performance to seek

17. Presentation of Self in Networked Publics boyd, D. (2008) Taken Out of Content. American Teen Sociality in Networket Publics. PhD dissertation. School of Information UC-Berkeley. http:// www.danah.org/papers/TakenOutOfContext.pdf Self-reflexive identity production for immagined audience Presentation of self and Impression management (Goffman) and Bedroom Culture and Fashion Facet of teen’s identity based on the social context Collapsed context If you’re not on MySpace, you don’t exist Egocentric network Invisible audiences

18. Private/Public Lange, P.G. (2008) Publicly Private and Privately Public: Social Networking on YouTube . In Journal of Computer-Mediated Communication , 13, 361-380. character  Privately public  fans show real identity  Publicly private  close friends became a celeb connect with friends The dicotomy is more productive visualized as a fractal distinction public pricate The use of media by members of a social group to stay connect or to interact with other members […] supports social networks facilitating and technically mediating social interactions amoug people within a network. (p. 363) Media circuit

19. Messing Around MacArthur Foundation (2008) Living and Learning with New Media: Summary of Findings from the Digital Youth Project . The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning, November 2008. http://digitalyouth.ischool.berkeley.edu/files/report/digitalyouth-WhitePaper.pdf Experimentation and exploration Reflexively thinking abot himself and his work Lurk and anonymous participation in social spaces Media creation with digital tools Appropriation Modyfying Copy/paste

20. Digital Youth and New Media Litaracy Ito, M. (2008) Networked Publics : Introduction . In Kazys Varnelis (ed), Networked Publics. Cambridge, MA: MIT Press. Fansubs Machinima Mashups Remix Web comics Genres of media Social interaction Personal Profile Casual form of online speach Nuanced social norm Video blog cultural capital symbolic capital social capital

21. Youthful content creation in SNS Livingstone, S. (2008) Taking risky opportunities in youthful content creation: teenagers’ use of social networking sites for intimacy, privacy and self-expression . In New Media & Society 10(3): 393-411. Innovative peer culture Elaborating the presentation of self at the node supports the biographization of the self by prioritizing a managed and stylize display identity as lifestyle. (p. 403) Sociability Community-engagement Creativity Self-expression New literacy Online identity

22. Geeking Out MacArthur Foundation (2008) Living and Learning with New Media: Summary of Findings from the Digital Youth Project . The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning, November 2008. http://digitalyouth.ischool.berkeley.edu/files/report/digitalyouth-WhitePaper.pdf Fandom, amateur media, gaming Intense commitment or engagement with media or technology Interest-Based Communities and Organization Feedback Learning Recognition Reputation

23. Tertiary text in Television 2.0 Creative work Productive activity Social Text Basis for social interaction ☺ Fan art Askwith, I.D. (2007). Television 2.0: Reconceptualizing TV as an Engagement Medium . Masters thesis of Science in Comparative Media Studies at MIT, September. remix content to create new meaning Fan Fic share emotions and opinions ☻ ♥ Collaborative Knowledge

24. Reconceptualizing audiences Mobilized audiences Mass Culture Convergence Culture audience / celebrity as a dicotomy audience  celebrity as a process staring system star system Micro celebrities Starring system

25. Starring System egocentric network and networked collectivism Self-expression – Creativity – New literacy – Peer education I argue that fan cultures can be understood as a starring system: a network of multifaceted and multisited individual and collective performances of audiencehood Remix cultural material

26. Starring System cultural capital symbolic capital social capital In the starring system fans compete, collaborate and remix cultural material in order to gain visibility and acquire social and cultural capital. competition and collaboration Remix cultural material

27. Aca/Fan Hills, M. (2002) Fan Cultures . London: Routledge. fan academic scholar-fan fan-scholar professional amateur

28. Starring System celebrity audience fan academic micro-celebrity scholar-fan fan-scholar The dicotomies audience/celebrity and academic/fan could be more productive visualized as a fractal distinction akame

30. Autoethnography: narratives of the fan Hills, M. (2002) Fan Cultures . London: Routledge. Autoethnography could chart how multiple fandom are linked throught the individual’s realization of the self-identity. (p. 81) The cultural identities of lecturers and students who are fans need to be examined more carefully so that ‘ theory’ and ‘experience’ can be brought closer toghether. (p. 22)

31. Significant fandoms over time 90s 00s 95s 05s University ADSL 85s

32. Significant serial fandoms over time 90s 06 07 08 09 ADSL ::ItaSa:: 02 05 04 University 00s 03 ITA USA

33. Fandom grouped by subject and intertextually linked Transmedia auteur Chick in boot Writers More freak than geek fan

34. Online self over time 05s 08 09 99s agneseh email gg_akame agnese[H:] akame Living Abroad Research on Social Media + Working in a (ICT) office agnesevellar Ethographic research on fandom 07s

36. hanging out?

37. Shut up! I’m studyng!!!

38. I loooove Carrie Bradshaw! You are not a fashionista. “ The relationship between spectatorship and spending may be less clear than criticist suggest. Rather than influencing women to spend more on consumers goods, such films – along with chick-lit novels- might just as likely satisfy or replace the desire to consume. […] Chick flick thus serve as relatively guiltless pleasure.” Ferriss, S. (ed) (2008) Chick Flicks. Contemporary Women at the Movies . NY: Routledge. p.13 I wanna be a coloumnist.

39. messing around

40. I’ve grown up in a concept oriented family and I spend my teenhood reading books. Lull, J. (1990) Inside Family Viewing . London: Routledge.

41. I’m currently search in the media famale role models that satisfies me more that the ones proposed by my local community. Ferriss, S. (ed) (2008) Chick Flicks. Contemporary Women at the Movies . NY: Routledge.

42. Anderson, L (2006). Analytic Autoethnography . In Journal of Contemporary Ethnography , 35(4), 373-395. Analytical auto-ethnography is not evocative authoethnogrphy (author saturaltion and self absosorption) Complete member researcher (CRM) status Dialogue with informants beyond the self Analytic reflexivity Commitment to theoretical analysis Narrative visibility to the researcher self

43. Egocentric network Networked collectivism akame and the Others Dialogue with informants beyond the self.

44. geek wannabe “ Dialogue with informants beyond the self ” Anderson, L (2006). Analytic Autoethnography . In Journal of Contemporary Ethnography , 35(4), 373-395.

45. ::Italian Subs Addicted:: Performances of Fan Audiencehood in Italian Networked Publics a community of fansubber

46. Italian Networked Public Egocentric/Collective: The dicotomy is more productive visualized as a fractal distinction Common passion  Collective identity Itasa Fandom of american tv serial generational immagined community Networked collectivism  Networked community Hanging Out Geeking Out Messing Around Egocentric network  Egocentric participation symbolic capital community of practice

47. Multi-sited participant-observation Telefilm festival May 2009 Facebook Genuary 2009 Twitter May 2009 Forum November 2008

49. Online Data Performance of fan audiencehood collective individual ::ItaSa:: Itasiani Fan art Online profiles

50. ::ItaSa:: Collective performance - Official Identity Articles in magazine National channel Web site Spoiler Tv new  media  mass

51. Generational passion: tv serial Chi di noi degli anni Ottanta può dire di non aver visto alla mattina quando magari si saltava scuola i telefilm come MacGyver, Hazzard , e poi aver visto questi telefilm moltiplicarsi, essere sempre di più. SpoilerTv. La3Tv. Pilot. 1x01

52. Studies on Italian Audiences Disenchanted (cohort 1979-1985) Music, New Media, Tv (serial, MTV, cartoons, quiz). Technical competence and interest in the new technologies. Production and performativity Aroldi, P., Colombo F., (ed) (2003). Le età della tv. Indagine su quattro generazioni di spettatori italiani. Milano: Vita e Pensiero. Scaglioni, M. (2006) Tv di culto. La serialità televisiva americana e il suo fandom . Milano: Vita e Pensiero. Self-representation moral dualism (fan/fanatic)

53. ::ItaSa:: Generational passion Spread the passion Reinforce the italian fandom. Irony - Reflexivity to differentiate themself from a broad fan audiencehood. amateur experts Acquire the competence to analyze and produce tertiary text. Have more sucultural capital than the professional translator.

54. Amateur experts SpoilerTv. La3Tv. Pilot. 1x01 Textual and extratextual knowledge Require an interpretive community

55. Spread the passion SpoilerTv. La3Tv. Pilot. 1x01 Community of practice Translate the subtitles of american serial for the italian audience

56. Performance of humor Ironic performance of commitment Reflexive performance of emotional involvement Baym, N. K. (1995). The Performance of Humor in Computer-Mediated Communication . In Journal of Computer-Mediated Communication . 1(2).

57. From online groups to a diffuse community Online group a commont interest Collective identity a common ethos Community of practice a common project Sense of belonging Offline local subgroups a common place

58. Subgroups in ::ItaSa:: Web Portal: staff Off Topic ::ItaSa:: Family Forum: users Performance of fan audiencehood negotiation Collective performance of amateur expertise Other online and offline sites subgoups emerges

61. Itasiani Fan Art (1374) Personal profile over time private  self expression  public Individual performance of creativity Media circuit

62. documenti pubblicati in thread e sezioni specificatamente dedicate alla condivisione di fan art. Al dicembre 2008 39 Images 41 Screencaps 185 Usebar 2 Calendar 5 Fan Fiction, Fan Song 6 Fan Vid 19 Animated Gif 27 Comics (screencap + comic) 32 Cosplaying? 36 Wallpaper 185 Banner e Sign 797 Avatar N° Documenti Fan Art

63. Presentation of self: Avatar - Sign Set: avatar + sign Sign “ordered” Character + Name + Quotation User Creator

64. Presentation of self: Banner Identification with a serial / a character Identification with the community / definition of the role

65. Skins : Evocative screencaps + title “ I really like my lunch” “ I feel so lonely”

66. New media form fiction & realty visual & verbal

67. Cosplaying?

69. The Starring System in italian Networked Publics Cult celebrity Performance of audiencehood (Networked publics) Rapresent themself with verbal quotation and images of actors and characters. Performance of amateur expertise (Community of practice) Perform their competence and their creativity analizing complex text and producing creative work. Audiences (Publics) Identify themself with characters, actors and auteurs (directors, creators, producers).

70. The Glocal Village Pop Cosmopolitanism (diversity: a common ethos?) transnational immagined community Community of practice Acquire the compentence to translate the subtitle. Audience community Interest in foreign products and independent movies. “ Too curious to wait”.

71. Gatekeepers and video divide Pop elite – community of practice Techno e lite – professional organization Cross Media Platform (english) National PayTv (walled garden) National TV (italian) Commercial media sharing (controll) P2P Networks (open) National Immagined Community Translation ita/end Niche (eg: Italian fandom ) Community of practice (blog, portal)

72. From acces to participatory divide gendered generational boyd, d. (2008) Taken Out of Content. American Teen Sociality in Networked Publics . PhD dissertation. School of Information UC-Berkeley. http:// www.danah.org/papers/TakenOutOfContext.pdf New socio-technical environment requires new social skills. New form of literacy requires new media education (whitout the lost of the traditional literacy). Amateur peer education Professional ongoing education divide?

73. Peer driven learning Ito, M. (2008) Networked Publics : Introduction . In Kazys Varnelis (ed), Networked Publics. Cambridge, MA: MIT Press. models seek visibility status reputation Aspire to became Fan Adults, administrator, …

74. Networked collectivism How to became an Addicted Egocentric networks Media education? Dialogue with informants beyond the self. Biographical interviews with Itasiani to investigate the role of the fandom in the biography of youth.

75. Biography of productive fan techie Technical competence Creative Leadership Organizational PR and Tutor artist Scaglioni, M. (2006) Tv di culto. La serialità televisiva americana e il suo fandom . Milano: Vita e Pensiero.

76. Convergence Culture genders where… media … collides. national generations ethic groups languages languages

77. Kinds of education Learn to learn New media education … learn to collide. Foreign Languages Reflexivity

78. [email_address] http://www.agneseh.wordpress.com http://twitter.com/agneseh Thank U Sub Eng ::Italian Subs Addicted:: [ http://www.italiansubs.net/ ]