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Employment Branding Online

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An overview of ways to use the web for brands in the digital age.

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1 of 35
Company Branding: The Reality of the Online Jungle
Confused? Don’t be. ,[object Object],[object Object],[object Object],[object Object]
User Types ,[object Object],[object Object],[object Object],[object Object]
So who are these people? ,[object Object],[object Object],[object Object],[object Object],[object Object]
So who are these people? ,[object Object],[object Object],[object Object],[object Object]
So who are these people? ,[object Object],[object Object],[object Object],[object Object]
Key differences ,[object Object],[object Object],[object Object]
Time to smell the roses ,[object Object],[object Object],[object Object]
The Reach problem is obvious ,[object Object],[object Object]
But hold on, what about Web 2.0? ,[object Object],[object Object],[object Object]
Extending the Reach ,[object Object],[object Object]
So what are we supposed to do? ,[object Object]
So what are we supposed to do? ,[object Object],[object Object]
So what are we supposed to do? ,[object Object],[object Object],[object Object]
So what are we supposed to do? ,[object Object],[object Object]
So what are we supposed to do? ,[object Object],[object Object]
In 5 years time . . . ,[object Object],[object Object]
In 5 years time . . . ,[object Object],[object Object],[object Object]
In 5 years time . . . ,[object Object],[object Object]
Summary of the main challenges we face today ,[object Object],[object Object],[object Object],[object Object]
Opportunities ,[object Object],[object Object],[object Object],[object Object]
Focus on Web 2.0 ,[object Object],[object Object],[object Object],[object Object]
The Threats ,[object Object],[object Object],[object Object],[object Object],[object Object]
Main Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Successful brand will . . . ,[object Object],[object Object],[object Object],[object Object]
The Opportunities ,[object Object],[object Object],[object Object],[object Object]
Transforming to Take Best Advantage ,[object Object],[object Object],[object Object],[object Object]
The Breadth of the Digital Channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Practical Advice - Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Practical Advice – SEO and SEM ,[object Object],[object Object],[object Object],[object Object],[object Object]
Practical Advice – Online Advertising ,[object Object],[object Object],[object Object]
Practical Advice – Email Marketing ,[object Object],[object Object],[object Object],[object Object]
Areas for Improvement by Sector ,[object Object],[object Object],[object Object],[object Object]
Recap ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thankyou Peter Bray at Clear Blue Day [email_address] www.clearblueday.com

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Employment Branding Online

  • 1. Company Branding: The Reality of the Online Jungle
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  • 35. Thankyou Peter Bray at Clear Blue Day [email_address] www.clearblueday.com