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PRESENTED TO: AIRLINE & AEROSPACE MRO & OPERATIONS IT CONFERENCE
     23 - 24 March 2010, Hilton Miami Downtown Hotel - Miami, USA



     Autonomic Lifecycle Sustainment Comes of Age



     PRESENTED BY: MICHAEL WM. DENIS

     AVIATION WIKINOMICS
     AIRLINE, AEROSPACE & DEFENSE INNOVATORS




Copyright © 2009 Aviation Wikinomics, Inc. Confidential Proprietary Trade Secrets & Know How
1     Impact Statement




      Autonomic capabilities are changing the
      landscape of aircraft lifecycle sustainment
      to the same degree that the gas turbine
      engine changed commercial aviation and
      FedEx changed the logistics industry!




CONFIDENTIAL
March 29, 2010           Thales and BWS Proprietary   1
2     History of Autonomics
         1898 – Medical term defining a subset of the Central Nervous System
         Autonomic: au·to·nom·ic : ˌȯ̇tə-ˈnä-mik : adjective
                                     ˌ ̇- ə ˈ
           – 1 : acting or occurring involuntarily <autonomic reflexes>
           – 2 : relating to, affecting, or controlled by the autonomic nervous system or its
             effects or activity <autonomic drugs>
           – au·to·nom·i·cal·ly : ȯ-tə-ˈnä-mi-k(ə-)lē : adverb
         1978 – Office of Naval Research funds Boeing & United Airlines to
         develop new methods of aircraft maintenance planning resulting in Nolan
         & Heap’s Reliability Centered Maintenance report.
         1991 – IBM defines the term relative to computing and begins to develop
         there vision for autonomic networks.
         1994 – Office of Naval Research becomes a founding member and
         sponsor of MIMOSA for the development of an Open Systems Architecture
         for Condition Based Maintenance (OSA-CBM)
         1997 – Office of Naval Research funds Raytheon to develop of a
         Generalized Automated Maintenance Environment (GAME) – which
         results in Boeing IDS / GEAE’s Automated Maintenance Environment
         (AME) for the F/A-18 E/F Super Hornet.
          2000 – Arthur “Art” K. Cebrowski (VADM/USN ret.) appointed Director,
         Force Transformation, OSD – begins to define Sense & Respond Logistics
         strategy, concept of operations (CONOPS) and required capabilities.
CONFIDENTIAL
March 29, 2010                           Thales and BWS Proprietary                             2
3     History of Autonomics

          2001 – Lockheed Martin Aeronautics proposes the development of an
         Autonomic Logistics Information System (ALIS) in support of the multi-
         national Joint Strike Fighter program competition – to enable OSD’s Sense
         & Respond Logistics CONOPS and strategy.
          2002 – Accenture working with Delta TechOps submits 11 US/EU patents
         on the use of autonomic capabilities to enable multi-dimensional
         configuration management, predictive maintenance and lifecycle
         optimization of complex assets.
          2006 – Boeing CAS proposes the Goldcare program for the B787
         Dreamliner and begins development of an Aircraft Health Management
         (AHM) solution, Maintenance Execution Management (MEM), Integrated
         Materials Management (IMM), Electronic Flight Bag (EFB), and
         Electronic Technical Log (ETL / Toolbag).
          2000-2008 – Airbus Airman AHM & AirN@v, Embraer AHeAD, Lockheed
         Martin Aeronautics PHM, ATA iSPEC2200, ASD S1000D, ASD SX0001,
         ISO 10303 AP 239 STEP, ISO 13374 CBM, …
          2009 – Bombardier proposes a performance based / fixed cost support
         business model for the C-Series 110/130 aircraft leveraging a Centralized
         Maintenance & Health Management System and global logistics network.

CONFIDENTIAL
March 29, 2010                     Thales and BWS Proprietary                        3
4                                                    Aviation MRO: Industry Structure = “Eco-System”

                                                                                                                                                Regulatory Services
                                                                                                                                                     FAA, JAA/EASA, CAA, NTSB


                                                                                                                                             Engineering Services
                                                                                        Maintenance Planning / Packaging / Scheduling, Regulatory Compliance, Tech Docs, Reliability Engineering

                                                                                                                                                                                                                 Other Segments:
                                                                                                     Commercial Aircraft                             Defense Operators & Depots                                   BizJet / Corporate
                                                                                                      Fleet Operators                                                                                             Air Taxi / VLJ




                                                                                                                                                                                                                                         Total Technical Services
                           Airframe, Engine, Component & Total Touch Services




                                                                                                                                                                                                                  GA: General Aviation

                                                                                                                                           USAF/USN                    UK MoD                   Country
    Maintenance Services




                                                                                                                       LCC Net Out
                                                                                                         Legacy Out
                                                                                         Legacy In




                                                                                                                                                                                                   X
                                                                                                                                           Fleet 1                                              Military
                                                                                                                                                      Fleet 2


                                                                                                                                                                      Fleet 1

                                                                                                                                                                                Fleet 2
                                                                                                                                     ...                        ...                       ...   Forces     ...

                                                                                                                                                                                                                          3PMP & 3PL
                                                                                                                                                                                                                          Engine OEM
                                                                                                                                                                                                                      Component OEM
                                                                                                                                                                                                                         Airframe OEM

                                                                                                                                                     Logistics Services
                                                                                                              Sourcing, Provisioning, Procurement, Warehousing, Distribution, Transportation, 3PL


                                                                                                                                               Technology Services
                                                                                Infrastructure Products / Services, SaaP (On-Premise, EAI, Application Management), System Integration, SaaS (On-Demand)



                                                                                                                                                Financing & Leasing
                                                                                                                      Power x Hour Engine Bundling, ACMI Wet Lease, Performance Driven Outcomes
CONFIDENTIAL
March 29, 2010                                                                                                                                       Thales and BWS Proprietary                                                                                     4
5     Aviation MRO: Core Business Processes & Interfaces

         Engineering,
Maintenance Programs
        & Regulatory


     Flight Operations
          Maintenance



     Airframe & Engine
           Maintenance



     Shop, Tool & GSE
        Maintenance



          Supply Chain
          Management


            Customer
          Relationship
          Management


  Reservations, Airport
 Operations, Finance &
                          Pricing, Marketing     Airport             Flight      Finance, SEC,    Human Capital
        Human Capital     Res, Sales & GD       Operations         Operations   PRA, Accounting    Management
CONFIDENTIAL
March 29, 2010                                 Thales and BWS Proprietary                                         5
6     Core Business Processes vs. Industry Structure

                 EASA, FAA, ICAO, ATA, IATA, ASD, AIA




       Collaboration Capabilities are no longer an option!
CONFIDENTIAL
March 29, 2010           Thales and BWS Proprietary          6
7        The three core technical enablers of aviation MRO




                                                                                                            Engineering,
                                                             Finance
                                                                                                           Maintenance &
                                                        and Human Capital
      Finance & Human Capital                              Management
                                                                                                              Material                   MRO & SCM
                                                                                                            Management
    Key Finance & Accounting capabilities                                                                                  Key Customer Relationship Management
      – Treasury & Working Capital Management                                                                                – Sales Force & Contact Management
      – Accounting (GL, AP, AR)                                                                                              – RFP / RFQ & Contract Management
      – Supplier Payments (AP)                                                                                               – Customer Service & Visibility Integration
                                                                                   Configuration
      – Customer Invoicing & Billing (AR)
                                                                                   Management                              Key Engineering capabilities
      – Taxation
                                                                                                                             –   Multi-Dimensional Configuration Management
      – Activity Based Costing
                                                                                                                             –   MRB & MPD Definition & Management
      – Securities & Regulatory Reporting
                                                                                                                             –   AD/SB/EO Management
      – Finance & Weighted Average Cost of Capital
                                                                                                                             –   Job / Task Card Management
    Governance, Risk & Compliance Management                                                                                 –   Equipment, MPD and Task Reliability

    Key Human Capital Management capabilities                                                                              Key Maintenance capabilities
      – Corporate Structure & Work Center definitions                                                                        –   Production Planning (Content of Work)
      – Employee Management & Self Service (B2E)
                                                                                    Document                                 –   Visit Scheduling / Capacity Scheduling
      – Payroll Management                                                          & Content                                –   Visit work package Sequencing
      – Benefits Management                                                        Management                                –   Production Control
      – Workforce Planning & Staffing                                                                                        –   Quality Control & Quality Assurance
      – Recruiting, Training & HC Development                                                                                –   Post Visit analysis & Continuous Improvement

                                                                                                                           Key Supply Chain capabilities
                                                                                                                             – Sourcing, Negotiating & Contracting
                                                                 Document / Content Management                               – Material Management & Purchasing (Logical)
                                                                                                                             – Inventory Control – Receipt, Warehousing,
                                                                   Key Document and Content Management                         Distribution and Logistics (Physical)
                                                                   capabilities                                              – AOG & B2B Web Logistics Exchanges
                                                                      –Contracts, Records and AD/SB/EO Documents
                                                                      –Technical Manuals (AMM, FIM, IPC, CMM, SRM)
                                                                      –Job / Task Cards and Logs / eLogs


CONFIDENTIAL
March 29, 2010                                                       Thales and BWS Proprietary                                                                                 7
Open System Architecture for Condition Based Maintenance
8     (Component View)




  1




CONFIDENTIAL
March 29, 2010              Thales and BWS Proprietary           8
Open System Architecture for Condition Based Maintenance
9     (System View)



                                                                             Advisory Generation (AG): provides
  2                                                                          actionable information required to 1) make
                                                                             immediate operational changes and 2)
                                                                             optimize lifecycle reliability, maintainability and
                                                                             availability of equipment.
                                                                             Prognostics Assessment (PA): determines
                                                                             future health states, failure modes and
                                                                             remaining functional and, or economic life
                                                                             based on current health state, deterioration
                                                                             rates and forecasted usage of equipment and
                                                                             maintenance policies and procedures.
                                                                             Health Assessment (HA): determines current
                                                                             health state given functional parameters and
                                                                             faults of equipment leading to diagnostic
                                                                             processes, preventative and corrective actions.
                                                                             State Detection (SD): facilitates the creation
                                                                             and maintenance of normal baseline “profiles”,
                                                                             searches for abnormalities whenever new data
                                                                             are acquired, and determines in which
                                                                             abnormality zone, if any, the data belongs.
                                                                             Data Manipulation (DM): performs signal
                                                                             analysis, computes meaningful descriptors,
                                                                             and derives virtual sensor readings from the
                                                                             raw functional measurements.
                                                                             Data Acquisition (DA): converts an output
                                                                             from a transducer to a digital parameter
                                                                             representing a physical quantity and related
                       T2 Turbine
                                      N3Turbine
                                                                             information.
                          Inlet                                  V3Turbine
                                       Speed
                      Temperature                                Vibration




CONFIDENTIAL
March 29, 2010                      Thales and BWS Proprietary                                                                     9
Open System Architecture for Condition Based Maintenance
10                                      (Aircraft View)




  3                                                                                                                   External
                                                                                                                     External
                                                                                                                     Sources of
                                                                                                                   Sources of
                                                                                                                                     OSA-SOA
                                                                                                                                      OSA-SOA
                                                                                                                                    Web Service
                                                                                                                                     Web Service
                                                                                                                                                                      Maintenance
                                                                                                                                                                     Maintenance
                                                                                                                                                                      Information
                                                                                                                                                                     Information
                                                                                                                    Information                                         System
                                                                                                                                                                       System
                                                                                                                  Information
       Utility and “Value Density” of Information




                                                                                                                                                 Health
                                                                                                                                                Health
                                                                                                                                               Management
                                                                                                                                              Management
                                                                                                                                                 System
                                                                                                                                                System
                                                                                                               CMS
                                                                                                                                                                         Collaboration
                                                                                                                              Advisory
                                                                                                                             Advisory          OSA-EAI                     Network
                                                                                                                                                OSA-EAI
                                                                                                                             Generation
                                                                                                                            Generation
                                                                                                                                              Web Service
                                                                                                                                               Web Service
                                                                                                 ACMS

                                                                                                               Prognostic
                                                                                                              Prognostic
                                                                                                               Assessment
                                                                                                              Assessment                                                    MCC


                                                                                                               Health
                                                                                                              Health
                                                                                                                           OSA-CBM
                                                                                                                            OSA-CBM
                                                                                                             Assessment   Web Service
                                                                                                            Assessment     Web Service
                                                                       LRUs
                                                                                                                                                                             SOC
                                                                                                  State
                                                                                                 State
                                                                                                Detection
                                                                                               Detection
                                                                                   Data
                                                                                  Data
                                                    Sensor(s)                   Manipulation
                                                                    Data       Manipulation
                                                                   Data
                                                                 Acquisition
                                                                Acquisition                                                              Flight Deck         Cabin
                                                     Sensors
                                                    Sensors                                                                                                                  ELB
                                                                                                                                            EFB               MIS
                                                                        Component / LRU                                                        Systems / Aircraft             Fleets
         Information Flows                                                                     Applicability of Information
         Organization Perimeters
CONFIDENTIAL / Value Density of Information
         Utility
March 29, 2010                                                                                  Thales and BWS Proprietary                                                               10
Open System Architecture for Condition Based Maintenance
11                                     (Fleet & Collaborative Eco-System View)


                                                                                                                                      Total Care
                                                                                                                                     Total Care
                                                                                                                                         Fleet

  4                                                                                                                                    Fleet
                                                                                                                                       Manager
                                                                                                                                      Manager



                                                                                                    Engine
                                                                                                   Engine                                                        Regulator
      Utility and “Value Density” of Information




                                                                                                                                                                Regulator
                                                                                                    OEMs
                                                                                                   OEMs
                                                                                                                                                                 FAA / EASA
                                                                                                                                                                FAA / EASA



                                                                                                                                      Airframe
                                                                                                                                     Airframe
                                                                                                                                        OEMs
                                                                                                                                      OEMs
                                                                                       rd
                                                                                    3 Party
                                                                                   3rd Party
                                                                                    Logistics
                                                                                   Logistics
                                                                                    Providers                        Component                                   Component
                                                                                   Providers                        Component                                   Component
                                                                                                                       OEM                                         OEM
                                                                                                                      OEM                                         OEM




                                                                                                                                                          Component
                                                                                                 3rd Party
                                                                                                3rd Party
                                                                                                                                                         Component
                                                                                                                                                            OEM
                                                                                                                                      Component            OEM
                                                                                                  MROs
                                                                                                 MROs
                                                                                                                                     Component
                                                                                                                                        OEM
                                                                                                                                       OEM



                                                                                                                            Sub-                       Sub-
                                                                                                                          Sub-
                                                                                                                         Component                   Sub-
                                                                                                                                                    Component
                                                                                                                        Component
                                                                                                                            OEM          Sub-      Component
                                                                                                                                                       OEM
                                                                                                                          OEM          Sub-
                                                                                                                                      Component      OEM
                                                                                                                                     Component
                                                                                                                                         OEM
                                                                                                                                       OEM



                                                                             Airline Fleet                   External Autonomic Lifecycle Sustainment Providers
                                                   Systems / Aircraft
                                                                             Applicability of Information                                          Information Flows / Collaboration Hub
                                                                                                                                                   Organization Perimeters
                                                                                                                                                   Utility / Value Density of Information
CONFIDENTIAL
March 29, 2010                                                                   Thales and BWS Proprietary                                                                                 11
12    The Chokepoint to Eco-System Collaboration is the MIS




CONFIDENTIAL
March 29, 2010           Thales and BWS Proprietary           12
13    MRO IT Architecture will be based on ASD SX0001 and SOA




                                         ISO 10303               S5000F                  Flight              SCORM                S1000D             S2000M                  ERP                   ERP
                                            International        International        Operations              International                                                 Finance,           Human Capital
                                                                                                                                   International      International
                                          Specification for    Specification for                            Specification for                                             Accounting &         Management –
                                                                                       Systems                                  Specification for   Specification for
                                           Product Data          Service Data                                  Advanced                                                   Controlling via        Recruiting,
                                                                                                                                     Technical          Materiel
                                           Management             Capture &          Operations Control        Distributed                                              SAS 70 processes        Succession,
                                                                                                                                   Publications      Management
                                         (PDM) & Computer       Management            / Maintenance          Learning using                                              and procedures         On-Boarding,
                                                                                                                                  (IETP / IETM)       (SCM) using
                                           Aided Design,       using ISO 13374       Control, Air Traffic    the Shareable                                                 compliance          Talent, Training
                                                                                                                                      using a          EDI / XML
                                           Engineering &          OSA-CBM,           Control, Weight &       Content Object                                                                     and Learning
                                                                                                                                 Common Source         Automated
                                           Manufacturing      ACARS, On-Board          Balance and          Reference Model                                                                     Management
                                                                                                                                Data Base (CSDB)       Processing
                                         (CAD, CAE, CAM)      Systems & FOQA             Dispatch


                                                                                                                                                                                              LDAP & PKI
                                                                        J2EE Web Service Universal Adapter (ESB / SOA)                                                                      Security Services
            Device, Printer & Wireless




                                         ISO 10303
                                                                S4000M                                                                                                                            S3000L
                                           AP 239                                             Maintenance
                     Services




                                                                 International                                                                                                                    International
                                         Specification for    Specification and                                                                                                                  Application and
                                         Product Life Cycle      Procedures                                                                                                                       Procedures
                                           Management
                                          (PLCS) & Multi-
                                                                Handbook for
                                                                RCM / MSG3
                                                                                                Information                                                                                      Handbook for
                                                                                                                                                                                                Logistics Support
                                            Dimensional           Scheduled                                                                                                                      Analysis (LSA)
                                           Configuration
                                           Management
                                                              Maintenance and
                                                              Reliability Analysis
                                                                                                        System
                                             (MDCM)

CONFIDENTIAL
March 29, 2010                                                                             Thales and BWS Proprietary                                                                                               13
14        Software as a Service / On Demand key differentiators:




Source: Marc Benioff, CEO, salesforce.com, Tour de Force Atlanta, Apr. 2008, “The Future of Cloud Computing”
CONFIDENTIAL
March 29, 2010                                                     Thales and BWS Proprietary                  14
Just as software evolved via Abstraction, Virtualization and
15        Outsourcing…




Source: Marc Benioff, CEO, salesforce.com, Tour de Force Atlanta, Apr. 2008, “The Future of Cloud Computing”
CONFIDENTIAL
March 29, 2010                                                     Thales and BWS Proprietary                  15
… so too are Platforms migrating to the SaaS / On Demand
16        business model …




Source: Marc Benioff, CEO, salesforce.com, Tour de Force Atlanta, Apr. 2008, “The Future of Cloud Computing”
CONFIDENTIAL
March 29, 2010                                                     Thales and BWS Proprietary                  16
17    … a business model that originated in the airline industry.

        CRS / GDS    Catering            SCM                 MRO   MRO IT




CONFIDENTIAL
March 29, 2010                  Thales and BWS Proprietary                  17
18          There are three waves of adoption of a Disruptive Value Innovation

       The focus of SaaS shifts over time from cost-effective delivery of stand-alone applications (Wave I),
       to integrated business solutions enabled by web services and ESBs (Wave II), then to human
       workflow and collaboration based business transformation (Wave III).


                                                Evolution of Software-as-a-Service
                                                                          SaaS 2.0
                               SaaS 1.0                                                              SaaS 2.0
      High
                         Wave I: 2001-2006                               Wave II: 2005-2010                  Wave III: 2008-2014
                              Cost-effective                                     Integrated                     Workflow-enabled
                             Software Delivery                               Business Solutions              Business Transformation


                                                                                                             Ubiquitous Adoption
                                                                                                             • Optimized Business Ecosystems
                                                                      Mainstream Adoption                    • IT-targeted Ecosystems
       Adoption




                                                                      • Integrated w/ Business Portfolio     • Inter-enterprise Collaboration
                                                                      • SaaS Integration Platforms           • IT Utility / SaaS Infrastructure
                                                                      • Business Marketplaces                • Customized, Personalized Workflow
                      Early Adoption                                     and SaaS ecosystems                 • Focus on Business Transformation
                      • Stand-alone Apps
                                                                      • Customization Capability
                      • Multi-tenancy
                                                                      • Focus on Integration
                      • Limited Configurability
                      • Focus on TCO / rapid deploy
                                                                           SaaS
                                                                           Tipping-
                                                                           Point
       Low


                  2003        2004       2005        2006        2007          2008       2009       2010   2011     2012       2013      2014


Source: Saugatuck Technology, 2007, “SaaS Beyond the Tipping Point”
CONFIDENTIAL
March 29, 2010                                                   Thales and BWS Proprietary                                                        18
19    SaaS and BPO are on a collision course …

 By 2010, a new SaaS business services provisioning model emerges, combining pure-play SaaS solutions
 with business services from both next-generation and traditional infrastructure, application hosting,
 Managed Service Providers and Business Process Outsourcing (BPO).
 While many SaaS vendors desire to remain pure-play application solution providers, customers and
 industry specific trends in addition to Wall-street economic valuation metrics will decide how far into
 business services SaaS must go to effectively compete with traditional software vendors.


                               New Collaboration Services Models



                                                                                                      Business     Infrastructure,
                                                                                                      Process      Hosting &
                                                                                                     Outsourcing   Application
                                                           SaaS CSP                                    (BPO)       Management

                                                          SaaS BPO
             SaaS       SaaS
     ASP
             1.0         2.0
                                                 SaaS Infrastructure / SIPs

                                       Pure Play Infrastructure / Communications




CONFIDENTIAL                   Source: Saugatuck Technology, 2007, “SaaS Beyond the Tipping Point”
March 29, 2010                                Thales and BWS Proprietary                                                        19
20      … to create new business models around Eco-System collaboration.

   From tactical to strategic                                                                                 From 1:1 to 1:N
   From commodity to industry specialized                                                          From client site to web site
   From cost-reducing to profit-enhancing                                                           From SMB to global 1000


 Performance    Strategic                                                                            Increasing ROIC for an
   Services
                 Value                                System                                          Industry Collaborative
                                                    Collaboration                                        Shared Service
                                                    Systems Collaboration
                                                 Integration     Services
                                                Management       Provider

  Business     Operational                      Business Processes
                                                                                                    Optimal Single Company
  Services
                 Value                       Business                Business                       Risk / Return Proposition
                                        Process Management       Services Provider

                                               Business Applications
                                   Application                                Software
                                   Management                                as a Service
                                                                                                     Increasing Propensity to
 Technology     Tactical                      Technology Infrastructure                                     Outsource
  Services                   Infrastructure                                          Hosting
                 Value       Management                                              Services          Commodity Activities
                              On-Premise Delivery                     On-Cloud Delivery
                                    Fixed Solutions                Configurable Solutions Shared
                               Fixed Cost Plus Pricing                     Utility Pricing
                                 Transaction Oriented                Event / Workflow Oriented
  Advisory
  Services                     1:1 Company Standards                  1:N Industry-standards
                                  1:1 Client-specific                   1:N Industry-specific
                                  Dedicated Delivery                    Ubiquitous Delivery
CONFIDENTIAL
March 29, 2010                                 Thales and BWS Proprietary                                                   20
21                                 Aviation MRO Industry Structure vs. Nature of Services


                                                                                                                                                                   Engine Power X Hour            Airframe Performance Mgt        Performance
                                                                                                                                                               Bundled Acq + Eng + Mtc + Log        PBL, PBC, Goldcare, TTS+        Services
                                                                                                                       s
                                                                                                                     in
                                                                                                                   rg
                                                        Nature of Demand & Supply (Services)




                                                                                                                 a
                                                                                                                M
                                                                                                              ng
                                                                                                            si
     Increasing Breadth or Depth of Services Demanded




                                                                                                         ea             Engineering Services                     Knowledge Management                   Fleet Management          Knowledge
                                                                                                       cr
                                                                                                     In          AD/EO, PMA/STC, ECM/DCM/Task Cards             CAMP + CASS + Reliability = BI    Reg, Mx Program & Pln, MOC       Services
           Decreasing Sources of Supply Provided
                Increasing Risks to Margins




                                                                                                                                        Leasing                         3rd Party Logistics      Business Process Outsourcing      Business
                                                                                                                                Engine, Airframe, ACMI          VMI, Warehousing, Dist / Trans    FI, HR/Payroll, Call Ctr, CRM    Services




                                                                                                 Airframe Maintenance                                            Component Maintenance                                            Maintenance
                                                                                                                                Engine Maintenance                                                       Line Maintenance
                                                                                               Hangar / Heavy Check / RON                                         Avionics, LRUs, Subs, Fab                                        Services




                                                                                               Infrastructure Management      Application Management                    Utility Computing               System Engineering        Technology
                                                                                               On-Premise H/W, LAN, Comms            On-Premise Apps            Hosting, Grid H/W, WAN, Comms       Implementation, Integration    Services




                                                                                               Process, Human Capital Consulting          Technology Consulting               Strategy Consulting                                  Advisory
                                                                                                                                 σ
                                                                                                Org Design, Training, BPR, LEAN/6σ       Application & Infrastructure       Financial, Marketing, M&A                              Services



                                                                                                                               Structure of Industry & Integration
                                                                                                                                        Increasing Complexity to Execute
                                                                                                                            Increasing Barriers to Competitor Entry and Customer Exit
                                                                                                                                          Increasing Margins of Return

CONFIDENTIAL
March 29, 2010                                                                                                                             Thales and BWS Proprietary                                                                           21
22    Core Business Processes vs. Industry Structure Revisited

                 EASA, FAA, ICAO, ATA, IATA, ASD, AIA




       Collaboration Capabilities are no longer an option!
CONFIDENTIAL
March 29, 2010           Thales and BWS Proprietary          22
23        Cloud Computing is changing Collaboration Delivery

                                                                                                                     Engine Power X Hour          Airframe Performance Mgt
                                                                                                                  Bundled Fin + Eng + Mtc + Log    PBL, PBC, Goldcare, TTS+




                                                        Finance &                                  Engineering,
                                                       Accounting                                  Maintenance
                                                    and Human Capital
                                                                                                                                      Fleet Management
                                                                                                    & Supply
                                                       Management                                                                 Reg, Mx Program & Pln, MOC
       Business Process Outsourcing                                                                   Chain
        FI, HR/Payroll, Call Ctr, CRM

                                                                            Configuration
                                                                            Management

                                            Knowledge Management
                                           CAMP + CASS + Reliability = BI                             EaaS


                                                                             Document
     3rd Party Logistics                                                     & Content
VMI, Warehousing, Dist / Trans                                              Management




                                                                                                                                Strategy Consulting
                                                             PaaS                            SaaS                               Market, Biz Arch, M&A




                                                                      Technology Consulting
                                                                    Application & Infrastructure
Technology      Business     Performance
 Services       Services       Services
CONFIDENTIAL
March 29, 2010                                                  Thales and BWS Proprietary                                                                               23
Aviation MRO Trends: BPO and SaaS are merging into
24       Performance Based Collaboration Services.


      Maintenance information system linking the
      seven global F-35 operators is activated for
      flight test
      Lockheed Martin is getting a head start on plans for a global Joint Strike
      Fighter sustainment system by switching on the information network that will
      collect, analyze and communicate maintenance data for F-35 flight testing.
      The autonomic logistic information system (ALIS) will begin collecting data
      from the first F-35, which had completed 17 flights by the end of April. Initially
      data will be entered by maintainers, but an upgrade is planned to enable the         The global sustainment operations centre in
      aircraft to downlink data in flight, says Kevin LeBeau, ALIS integrated product      Fort Worth, Texas, USA. © Lockheed Martin

      team director.
      ALIS provides 38% of the functionality needed to support the 14 development flight-test aircraft planned, says LeBeau,
      enabling maintainers to isolate faults and trigger the supply chain to deliver replacement parts.
      Functionality is based on commercial software, including the Maintenix maintenance management system developed by
      Canada's Mxi Technologies. LeBeau says the ALIS team is developing shippable code every 30 days. When the second F-
      35 flies in May 2008 maintainers will be able to run checks and access status on the flight line using laptops and handheld
      portable maintenance aid.
      Lockheed has established an operations control centre at its Fort Worth, Texas facility that includes sustaining engineering
      in order to develop repair tasks, improve component reliability and optimize the maintenance program against key
      performance parameters of aircraft availability, sortie generation rate and the performance based logistics contract, which
      shares risks and costs between the US DoD and Lockheed.
      The international program team includes the United States, United Kingdom, Italy, Netherlands, Turkey, Canada, Australia,
      Denmark and Norway with Singapore and Israel participating through a non-program Security Cooperative Participation
      agreement.



Source: Lockheed Martin Aeronautics, 2006
CONFIDENTIAL
March 29, 2010                                          Thales and BWS Proprietary                                                       24
Aviation MRO Trends: BPO and SaaS are merging into
25    Collaboration Services.


                 HAECO is pleased to offer Fleet Technical Management (FTM) and Inventory Technical Management
                 (ITM), two comprehensive total support packages that provide cost-effective, customized engineering and
                 maintenance solutions. Airlines have recognized, in a highly competitive environment, they need to focus
                 on their core competence of flight operations, maximizing revenue/yield and driving out costs by allowing
                 HAECO to provide technical management services through a dedicated team of professionals that covers
                 all aspects of airline engineering functions to ensure fleet operational safety and airworthiness requirement
                 are totally complied with, to the satisfaction of operators' QA and regulatory authorities. HAECO selected
                 and implemented Rusada’s enterprise:airline to provide the Fleet Technical Management (FTM) capability.

                 Lufthansa Technik’s unique Technical Operations web suite, manage/m™, allows commercial aircraft
                 operators to manage all core functions of their fleet’s regulatory, engineering, maintenance and supply
                 chain operations as a completely web-based system. All they need is access to the Internet – LHT does
                 the rest.
                 Rounding out Lufthansa Technik’s Total Technical Services all-encompassing portfolio of maintenance,
                 repair and overhaul (MRO) services, the modules of manage/m™ comprise a complete range of airline
                 proven support functions that permit operators to live up to their responsibilities to the aviation authorities.
                 manage/m™ improves effectiveness and efficiency offering real added value. manage/m™ is powered by
                 Swiss Aviation Software’s AMOS solution.

                 Lufthansa Technik is proud to sponsor the official READI – web suite application! The purpose for the
                 Reliability Exchange of Airline Data International (READI) is to provide a forum for the exchange of
                 operational benchmark data, establishing the performance metric fleet Mechanical Scheduled
                 Performance (MSP). READI is hosted by FedEx and currently comprises 30 airlines and OEMs.
                 Boeing CAS, Boeing IDS, Lockheed Martin Aeronautics, Rolls Royce DS&S, Bombardier, Embraer, Delta
                 TechOps, KLM / AFI all have similar offerings in place or in some stage of realization




CONFIDENTIAL
March 29, 2010                                      Thales and BWS Proprietary                                                      25
26    LHT example of Aviation MRO BPO and SaaS convergence

                                                              Lufthansa AG

                                                            Airlines
                                                            Cargo
                                                            Catering
                                                            Maintenance
                                                            Technologies
                                                            Finance & Investing

      Lufthansa Airlines    Lufthansa Cargo        LSG SkyChef         Lufthansa Technik         Lufthansa Systems        LH Holdings

      Passenger             Cargo Carrier        Catering              LHT Logistics             Customized            Finance & Investing
      Services              Freight Forwarding                         LHT Philippians,          proprietary version   Leasing
                            3PL Services                               Sofia, Malta, Tulsa,      of SAP A&D IS 3.0     Consulting
                                                                       Alitalia, Budapest,                             Travel Mgt
                                                                       Shannon, AMECO,
                                                                                                                       Airliance, Amadeus
                                                                       Shenzhen, CSA



      Swiss International                                                                     LHT Airline Customers




CONFIDENTIAL
March 29, 2010                                        Thales and BWS Proprietary                                                             26
Aviation MRO Trends: BPO and SaaS are merging into
27        Performance Based Collaboration Services.

      Boeing signs Long Term Agreement with Mxi Technologies
      Ottawa, Canada (July 8th, 2008) – The Boeing Company has named Mxi as a partner for GoldCare,
      Boeing's comprehensive life-cycle management service developed for the 787 Dreamliner. Boeing has
      selected Mxi to supply Maintenix®, an integrated, intelligent software solution that will serve as the
      maintenance management portion of a comprehensive suite of enabling technologies for GoldCare.
      Under GoldCare, Boeing leads and integrates a global team to deliver maintenance, engineering, and
      materials management tasks within a predictable per-flight hour cost. Goldcare offers two levels of service,
      GoldCare and GoldCare Integrated Materials Management Service; both of which include new enabling
      technologies that turn airplane operating data into actionable information and knowledge.
      Ottawa, Canada (July 23rd, 2008) – The Boeing Company, the world's largest manufacturer of commercial
      jetliners and military aircraft, has signed a "Software License Distribution Agreement" with Mxi
      Technologies, a leader in aviation maintenance management software. Under terms of the agreement, Mxi            Boeing’s Global Operations Center.
      will supply Maintenix®, an intelligent, integrated software solution that will provide Boeing with meaningful    © The Boeing Company
      improvements to their labor productivity in after-sales product support.
       Information technology is central to Boeing’s corporate strategy of creating value for their aircraft customers and their passengers. This is a global strategy that
       leverages advanced networks, communications and applications to share information digitally amongst all stakeholders. This initiative is shared across all Boeing
       business units and extends from onboard technology enhancements to lifecycle information management tools. Maintenix® is central component of this strategy
       for the 787 aircraft as it provides the information hub for managing data and integrating these diverse technologies and services for the Boeing GoldCare offering.
       The objectives of the initiative include:
                                                                                          Leverage Boeing’s engineering knowledge and fleet-wide perspective to improve
                                                                                          resource planning and maintenance execution activities
                                                                                          Automate traceability from maintenance activities back to compliance with source
                                                                                          documents for maintenance requirements
                                                                                          Leverage fault information being captured onboard the aircraft to streamline line
                                                                                          maintenance planning and execution activities
                                                                                          Set industry standards to facilitate closer integration between the airline
                                                                                          community and the manufacturers and maintainers




Source: Boeing Commercial Airplane, 8 July, 2008 and Mxi Technologies, 23 July, 2008
CONFIDENTIAL
March 29, 2010                                                         Thales and BWS Proprietary                                                                             27
28        Boeing example of Aviation MRO BPO and SaaS convergence

                                                                                                     Goldcare Network Partners
                                                                                                Americas Europe / MENA      AsiaPac

                                                                                                                               ?
                                                                                                  OR




                                                                                  Maintenance                              Back Office
                                                                                     (MIS)                                   (ERP)




      “Technology is the key enabler of this kind of collaboration,
      which involves a significant amount of product lifecycle management
      across multiple countries. Boeing requires all its partners on the 787
      to use an application called Catia, made by Dassault, and the plane is
      designed at a special online site, maintained by Boeing, called the
      Global Collaboration Environment. Goldcare customers, will also
      benefit from advance engineering, maintenance and supply
      chain management collaboration technologies that will
      significantly reduce and predictably smooth lifecycle costs.”


Source: Boeing Co. as reported in CIO Insight magazine, 6 March, 2007
CONFIDENTIAL
March 29, 2010                                                    Thales and BWS Proprietary                                             28
Aviation MRO Trends: BPO and SaaS are merging into
29       Performance Based Collaboration Services.




Source: Bombardier, C-Series Program Update, Paris Air Show, June, 2009
CONFIDENTIAL
March 29, 2010                                                   Thales and BWS Proprietary   29
30       Bombardier example of Aviation MRO BPO and SaaS convergence




Source: Bombardier, C-Series Program Update, Paris Air Show, June, 2009
CONFIDENTIAL
March 29, 2010                                                   Thales and BWS Proprietary   30
31       … enabling Performance Based “Nose-to-tail” Total Support.




Source: Bombardier, C-Series Program Update, Paris Air Show, June, 2009
CONFIDENTIAL
March 29, 2010                                                   Thales and BWS Proprietary   31
32    Strategic Questions

     Are your internal MRO IT solutions:
         Addressing internal requirements:
             Increasing Labor Productivity?
             Decreasing Material Costs?
             Decreasing IT Labor, Infrastructure and Solution Costs?
             Increasing Aircraft Availability?
             Increasing Component Engineering Reliability?
             Increasing Maintenance Program Reliability?
         Addressing external requirements:
             Increasing Business Agility?
             Increasing Compliance to Industry Standards?
             Increasing Regulatory Compliance?
             Enabling Eco-System Collaboration?
         Adding Stakeholder Value?
CONFIDENTIAL
March 29, 2010                   Thales and BWS Proprietary            32
AVIATION WIKINOMICS                                  MICHAEL WM. DENIS
     AIRLINE, AEROSPACE & DEFENSE INNOVATORS              PRINCIPAL

                                                          Michael Wm. Denis is the Founder of Aviation Wikinomics, Inc., a
                                                          global consultancy focused exclusively on innovation of airline,
                                                          aerospace and defense aircraft lifecycle sustainment capabilities.
                                                          Michael has over twenty-two years experience in managing
                                                          maintenance operations and advising tier one airlines, aerospace
                                                          manufacturers and third party MRO companies. His current
                                                          research is focused on the use of disruptive technologies in the
                                                          optimization of revenue generation versus aircraft sustainment
                                                          costs across the various lifecycle phases of complex assets, as
                                                          well as Software as a Service and Business Process Outsourcing.
                                                          Prior to Aviation Wikinomics, Michael was a co-founder of Blue
                                                          Water Solutions, Inc. with Dr. John B. Kirk and Malcolm B. “Mac”
                                                          Armstrong, LTG / USAF retired. Michael began his technology
                                                          career at Accenture, where he was the Director, Aviation
                                                          Maintenance Solutions. Michael served twelve years in the US
                                                          Navy as a Surface Warfare Officer and Gas Turbines Engineer.
                                                          Michael attended the Georgia Institute of Technology earning a
                                                          Bachelor of Nuclear Engineering and holds a Master of Decision
                                                          Science from the J. Mack Robinson College of Business at
                                                          Georgia State University. He is a member of the Institute for
                                                          Operations Research and the Management Sciences, the
                                                          American Society of Quality and the Six Sigma Forum.
                                                          A native of Houston, Texas, Michael currently
                                                          resides in Atlanta, Georgia, with his wife, Jackie,
    M: +01 678.524.8289
                                                          and son, Kyle, while daughters Ashley and
    F: +01 772.594.8289                                   Courtney attend the University of Georgia and
    E: michaelwdenis@aviationwikinomics.com               Kennesaw State University, respectively.
    L: www.linkedin.com/in/michaelwdenis
CONFIDENTIAL
March 29, 2010                                Thales and BWS Proprietary                                                       33
AVIATION WIKINOMICS




CONFIDENTIAL
March 29, 2010   Thales and BWS Proprietary   34

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Autonomics Sustainment

  • 1. PRESENTED TO: AIRLINE & AEROSPACE MRO & OPERATIONS IT CONFERENCE 23 - 24 March 2010, Hilton Miami Downtown Hotel - Miami, USA Autonomic Lifecycle Sustainment Comes of Age PRESENTED BY: MICHAEL WM. DENIS AVIATION WIKINOMICS AIRLINE, AEROSPACE & DEFENSE INNOVATORS Copyright © 2009 Aviation Wikinomics, Inc. Confidential Proprietary Trade Secrets & Know How
  • 2. 1 Impact Statement Autonomic capabilities are changing the landscape of aircraft lifecycle sustainment to the same degree that the gas turbine engine changed commercial aviation and FedEx changed the logistics industry! CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 1
  • 3. 2 History of Autonomics 1898 – Medical term defining a subset of the Central Nervous System Autonomic: au·to·nom·ic : ˌȯ̇tə-ˈnä-mik : adjective ˌ ̇- ə ˈ – 1 : acting or occurring involuntarily <autonomic reflexes> – 2 : relating to, affecting, or controlled by the autonomic nervous system or its effects or activity <autonomic drugs> – au·to·nom·i·cal·ly : ȯ-tə-ˈnä-mi-k(ə-)lē : adverb 1978 – Office of Naval Research funds Boeing & United Airlines to develop new methods of aircraft maintenance planning resulting in Nolan & Heap’s Reliability Centered Maintenance report. 1991 – IBM defines the term relative to computing and begins to develop there vision for autonomic networks. 1994 – Office of Naval Research becomes a founding member and sponsor of MIMOSA for the development of an Open Systems Architecture for Condition Based Maintenance (OSA-CBM) 1997 – Office of Naval Research funds Raytheon to develop of a Generalized Automated Maintenance Environment (GAME) – which results in Boeing IDS / GEAE’s Automated Maintenance Environment (AME) for the F/A-18 E/F Super Hornet. 2000 – Arthur “Art” K. Cebrowski (VADM/USN ret.) appointed Director, Force Transformation, OSD – begins to define Sense & Respond Logistics strategy, concept of operations (CONOPS) and required capabilities. CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 2
  • 4. 3 History of Autonomics 2001 – Lockheed Martin Aeronautics proposes the development of an Autonomic Logistics Information System (ALIS) in support of the multi- national Joint Strike Fighter program competition – to enable OSD’s Sense & Respond Logistics CONOPS and strategy. 2002 – Accenture working with Delta TechOps submits 11 US/EU patents on the use of autonomic capabilities to enable multi-dimensional configuration management, predictive maintenance and lifecycle optimization of complex assets. 2006 – Boeing CAS proposes the Goldcare program for the B787 Dreamliner and begins development of an Aircraft Health Management (AHM) solution, Maintenance Execution Management (MEM), Integrated Materials Management (IMM), Electronic Flight Bag (EFB), and Electronic Technical Log (ETL / Toolbag). 2000-2008 – Airbus Airman AHM & AirN@v, Embraer AHeAD, Lockheed Martin Aeronautics PHM, ATA iSPEC2200, ASD S1000D, ASD SX0001, ISO 10303 AP 239 STEP, ISO 13374 CBM, … 2009 – Bombardier proposes a performance based / fixed cost support business model for the C-Series 110/130 aircraft leveraging a Centralized Maintenance & Health Management System and global logistics network. CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 3
  • 5. 4 Aviation MRO: Industry Structure = “Eco-System” Regulatory Services FAA, JAA/EASA, CAA, NTSB Engineering Services Maintenance Planning / Packaging / Scheduling, Regulatory Compliance, Tech Docs, Reliability Engineering Other Segments: Commercial Aircraft Defense Operators & Depots BizJet / Corporate Fleet Operators Air Taxi / VLJ Total Technical Services Airframe, Engine, Component & Total Touch Services GA: General Aviation USAF/USN UK MoD Country Maintenance Services LCC Net Out Legacy Out Legacy In X Fleet 1 Military Fleet 2 Fleet 1 Fleet 2 ... ... ... Forces ... 3PMP & 3PL Engine OEM Component OEM Airframe OEM Logistics Services Sourcing, Provisioning, Procurement, Warehousing, Distribution, Transportation, 3PL Technology Services Infrastructure Products / Services, SaaP (On-Premise, EAI, Application Management), System Integration, SaaS (On-Demand) Financing & Leasing Power x Hour Engine Bundling, ACMI Wet Lease, Performance Driven Outcomes CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 4
  • 6. 5 Aviation MRO: Core Business Processes & Interfaces Engineering, Maintenance Programs & Regulatory Flight Operations Maintenance Airframe & Engine Maintenance Shop, Tool & GSE Maintenance Supply Chain Management Customer Relationship Management Reservations, Airport Operations, Finance & Pricing, Marketing Airport Flight Finance, SEC, Human Capital Human Capital Res, Sales & GD Operations Operations PRA, Accounting Management CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 5
  • 7. 6 Core Business Processes vs. Industry Structure EASA, FAA, ICAO, ATA, IATA, ASD, AIA Collaboration Capabilities are no longer an option! CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 6
  • 8. 7 The three core technical enablers of aviation MRO Engineering, Finance Maintenance & and Human Capital Finance & Human Capital Management Material MRO & SCM Management Key Finance & Accounting capabilities Key Customer Relationship Management – Treasury & Working Capital Management – Sales Force & Contact Management – Accounting (GL, AP, AR) – RFP / RFQ & Contract Management – Supplier Payments (AP) – Customer Service & Visibility Integration Configuration – Customer Invoicing & Billing (AR) Management Key Engineering capabilities – Taxation – Multi-Dimensional Configuration Management – Activity Based Costing – MRB & MPD Definition & Management – Securities & Regulatory Reporting – AD/SB/EO Management – Finance & Weighted Average Cost of Capital – Job / Task Card Management Governance, Risk & Compliance Management – Equipment, MPD and Task Reliability Key Human Capital Management capabilities Key Maintenance capabilities – Corporate Structure & Work Center definitions – Production Planning (Content of Work) – Employee Management & Self Service (B2E) Document – Visit Scheduling / Capacity Scheduling – Payroll Management & Content – Visit work package Sequencing – Benefits Management Management – Production Control – Workforce Planning & Staffing – Quality Control & Quality Assurance – Recruiting, Training & HC Development – Post Visit analysis & Continuous Improvement Key Supply Chain capabilities – Sourcing, Negotiating & Contracting Document / Content Management – Material Management & Purchasing (Logical) – Inventory Control – Receipt, Warehousing, Key Document and Content Management Distribution and Logistics (Physical) capabilities – AOG & B2B Web Logistics Exchanges –Contracts, Records and AD/SB/EO Documents –Technical Manuals (AMM, FIM, IPC, CMM, SRM) –Job / Task Cards and Logs / eLogs CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 7
  • 9. Open System Architecture for Condition Based Maintenance 8 (Component View) 1 CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 8
  • 10. Open System Architecture for Condition Based Maintenance 9 (System View) Advisory Generation (AG): provides 2 actionable information required to 1) make immediate operational changes and 2) optimize lifecycle reliability, maintainability and availability of equipment. Prognostics Assessment (PA): determines future health states, failure modes and remaining functional and, or economic life based on current health state, deterioration rates and forecasted usage of equipment and maintenance policies and procedures. Health Assessment (HA): determines current health state given functional parameters and faults of equipment leading to diagnostic processes, preventative and corrective actions. State Detection (SD): facilitates the creation and maintenance of normal baseline “profiles”, searches for abnormalities whenever new data are acquired, and determines in which abnormality zone, if any, the data belongs. Data Manipulation (DM): performs signal analysis, computes meaningful descriptors, and derives virtual sensor readings from the raw functional measurements. Data Acquisition (DA): converts an output from a transducer to a digital parameter representing a physical quantity and related T2 Turbine N3Turbine information. Inlet V3Turbine Speed Temperature Vibration CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 9
  • 11. Open System Architecture for Condition Based Maintenance 10 (Aircraft View) 3 External External Sources of Sources of OSA-SOA OSA-SOA Web Service Web Service Maintenance Maintenance Information Information Information System System Information Utility and “Value Density” of Information Health Health Management Management System System CMS Collaboration Advisory Advisory OSA-EAI Network OSA-EAI Generation Generation Web Service Web Service ACMS Prognostic Prognostic Assessment Assessment MCC Health Health OSA-CBM OSA-CBM Assessment Web Service Assessment Web Service LRUs SOC State State Detection Detection Data Data Sensor(s) Manipulation Data Manipulation Data Acquisition Acquisition Flight Deck Cabin Sensors Sensors ELB EFB MIS Component / LRU Systems / Aircraft Fleets Information Flows Applicability of Information Organization Perimeters CONFIDENTIAL / Value Density of Information Utility March 29, 2010 Thales and BWS Proprietary 10
  • 12. Open System Architecture for Condition Based Maintenance 11 (Fleet & Collaborative Eco-System View) Total Care Total Care Fleet 4 Fleet Manager Manager Engine Engine Regulator Utility and “Value Density” of Information Regulator OEMs OEMs FAA / EASA FAA / EASA Airframe Airframe OEMs OEMs rd 3 Party 3rd Party Logistics Logistics Providers Component Component Providers Component Component OEM OEM OEM OEM Component 3rd Party 3rd Party Component OEM Component OEM MROs MROs Component OEM OEM Sub- Sub- Sub- Component Sub- Component Component OEM Sub- Component OEM OEM Sub- Component OEM Component OEM OEM Airline Fleet External Autonomic Lifecycle Sustainment Providers Systems / Aircraft Applicability of Information Information Flows / Collaboration Hub Organization Perimeters Utility / Value Density of Information CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 11
  • 13. 12 The Chokepoint to Eco-System Collaboration is the MIS CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 12
  • 14. 13 MRO IT Architecture will be based on ASD SX0001 and SOA ISO 10303 S5000F Flight SCORM S1000D S2000M ERP ERP International International Operations International Finance, Human Capital International International Specification for Specification for Specification for Accounting & Management – Systems Specification for Specification for Product Data Service Data Advanced Controlling via Recruiting, Technical Materiel Management Capture & Operations Control Distributed SAS 70 processes Succession, Publications Management (PDM) & Computer Management / Maintenance Learning using and procedures On-Boarding, (IETP / IETM) (SCM) using Aided Design, using ISO 13374 Control, Air Traffic the Shareable compliance Talent, Training using a EDI / XML Engineering & OSA-CBM, Control, Weight & Content Object and Learning Common Source Automated Manufacturing ACARS, On-Board Balance and Reference Model Management Data Base (CSDB) Processing (CAD, CAE, CAM) Systems & FOQA Dispatch LDAP & PKI J2EE Web Service Universal Adapter (ESB / SOA) Security Services Device, Printer & Wireless ISO 10303 S4000M S3000L AP 239 Maintenance Services International International Specification for Specification and Application and Product Life Cycle Procedures Procedures Management (PLCS) & Multi- Handbook for RCM / MSG3 Information Handbook for Logistics Support Dimensional Scheduled Analysis (LSA) Configuration Management Maintenance and Reliability Analysis System (MDCM) CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 13
  • 15. 14 Software as a Service / On Demand key differentiators: Source: Marc Benioff, CEO, salesforce.com, Tour de Force Atlanta, Apr. 2008, “The Future of Cloud Computing” CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 14
  • 16. Just as software evolved via Abstraction, Virtualization and 15 Outsourcing… Source: Marc Benioff, CEO, salesforce.com, Tour de Force Atlanta, Apr. 2008, “The Future of Cloud Computing” CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 15
  • 17. … so too are Platforms migrating to the SaaS / On Demand 16 business model … Source: Marc Benioff, CEO, salesforce.com, Tour de Force Atlanta, Apr. 2008, “The Future of Cloud Computing” CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 16
  • 18. 17 … a business model that originated in the airline industry. CRS / GDS Catering SCM MRO MRO IT CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 17
  • 19. 18 There are three waves of adoption of a Disruptive Value Innovation The focus of SaaS shifts over time from cost-effective delivery of stand-alone applications (Wave I), to integrated business solutions enabled by web services and ESBs (Wave II), then to human workflow and collaboration based business transformation (Wave III). Evolution of Software-as-a-Service SaaS 2.0 SaaS 1.0 SaaS 2.0 High Wave I: 2001-2006 Wave II: 2005-2010 Wave III: 2008-2014 Cost-effective Integrated Workflow-enabled Software Delivery Business Solutions Business Transformation Ubiquitous Adoption • Optimized Business Ecosystems Mainstream Adoption • IT-targeted Ecosystems Adoption • Integrated w/ Business Portfolio • Inter-enterprise Collaboration • SaaS Integration Platforms • IT Utility / SaaS Infrastructure • Business Marketplaces • Customized, Personalized Workflow Early Adoption and SaaS ecosystems • Focus on Business Transformation • Stand-alone Apps • Customization Capability • Multi-tenancy • Focus on Integration • Limited Configurability • Focus on TCO / rapid deploy SaaS Tipping- Point Low 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: Saugatuck Technology, 2007, “SaaS Beyond the Tipping Point” CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 18
  • 20. 19 SaaS and BPO are on a collision course … By 2010, a new SaaS business services provisioning model emerges, combining pure-play SaaS solutions with business services from both next-generation and traditional infrastructure, application hosting, Managed Service Providers and Business Process Outsourcing (BPO). While many SaaS vendors desire to remain pure-play application solution providers, customers and industry specific trends in addition to Wall-street economic valuation metrics will decide how far into business services SaaS must go to effectively compete with traditional software vendors. New Collaboration Services Models Business Infrastructure, Process Hosting & Outsourcing Application SaaS CSP (BPO) Management SaaS BPO SaaS SaaS ASP 1.0 2.0 SaaS Infrastructure / SIPs Pure Play Infrastructure / Communications CONFIDENTIAL Source: Saugatuck Technology, 2007, “SaaS Beyond the Tipping Point” March 29, 2010 Thales and BWS Proprietary 19
  • 21. 20 … to create new business models around Eco-System collaboration. From tactical to strategic From 1:1 to 1:N From commodity to industry specialized From client site to web site From cost-reducing to profit-enhancing From SMB to global 1000 Performance Strategic Increasing ROIC for an Services Value System Industry Collaborative Collaboration Shared Service Systems Collaboration Integration Services Management Provider Business Operational Business Processes Optimal Single Company Services Value Business Business Risk / Return Proposition Process Management Services Provider Business Applications Application Software Management as a Service Increasing Propensity to Technology Tactical Technology Infrastructure Outsource Services Infrastructure Hosting Value Management Services Commodity Activities On-Premise Delivery On-Cloud Delivery Fixed Solutions Configurable Solutions Shared Fixed Cost Plus Pricing Utility Pricing Transaction Oriented Event / Workflow Oriented Advisory Services 1:1 Company Standards 1:N Industry-standards 1:1 Client-specific 1:N Industry-specific Dedicated Delivery Ubiquitous Delivery CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 20
  • 22. 21 Aviation MRO Industry Structure vs. Nature of Services Engine Power X Hour Airframe Performance Mgt Performance Bundled Acq + Eng + Mtc + Log PBL, PBC, Goldcare, TTS+ Services s in rg Nature of Demand & Supply (Services) a M ng si Increasing Breadth or Depth of Services Demanded ea Engineering Services Knowledge Management Fleet Management Knowledge cr In AD/EO, PMA/STC, ECM/DCM/Task Cards CAMP + CASS + Reliability = BI Reg, Mx Program & Pln, MOC Services Decreasing Sources of Supply Provided Increasing Risks to Margins Leasing 3rd Party Logistics Business Process Outsourcing Business Engine, Airframe, ACMI VMI, Warehousing, Dist / Trans FI, HR/Payroll, Call Ctr, CRM Services Airframe Maintenance Component Maintenance Maintenance Engine Maintenance Line Maintenance Hangar / Heavy Check / RON Avionics, LRUs, Subs, Fab Services Infrastructure Management Application Management Utility Computing System Engineering Technology On-Premise H/W, LAN, Comms On-Premise Apps Hosting, Grid H/W, WAN, Comms Implementation, Integration Services Process, Human Capital Consulting Technology Consulting Strategy Consulting Advisory σ Org Design, Training, BPR, LEAN/6σ Application & Infrastructure Financial, Marketing, M&A Services Structure of Industry & Integration Increasing Complexity to Execute Increasing Barriers to Competitor Entry and Customer Exit Increasing Margins of Return CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 21
  • 23. 22 Core Business Processes vs. Industry Structure Revisited EASA, FAA, ICAO, ATA, IATA, ASD, AIA Collaboration Capabilities are no longer an option! CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 22
  • 24. 23 Cloud Computing is changing Collaboration Delivery Engine Power X Hour Airframe Performance Mgt Bundled Fin + Eng + Mtc + Log PBL, PBC, Goldcare, TTS+ Finance & Engineering, Accounting Maintenance and Human Capital Fleet Management & Supply Management Reg, Mx Program & Pln, MOC Business Process Outsourcing Chain FI, HR/Payroll, Call Ctr, CRM Configuration Management Knowledge Management CAMP + CASS + Reliability = BI EaaS Document 3rd Party Logistics & Content VMI, Warehousing, Dist / Trans Management Strategy Consulting PaaS SaaS Market, Biz Arch, M&A Technology Consulting Application & Infrastructure Technology Business Performance Services Services Services CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 23
  • 25. Aviation MRO Trends: BPO and SaaS are merging into 24 Performance Based Collaboration Services. Maintenance information system linking the seven global F-35 operators is activated for flight test Lockheed Martin is getting a head start on plans for a global Joint Strike Fighter sustainment system by switching on the information network that will collect, analyze and communicate maintenance data for F-35 flight testing. The autonomic logistic information system (ALIS) will begin collecting data from the first F-35, which had completed 17 flights by the end of April. Initially data will be entered by maintainers, but an upgrade is planned to enable the The global sustainment operations centre in aircraft to downlink data in flight, says Kevin LeBeau, ALIS integrated product Fort Worth, Texas, USA. © Lockheed Martin team director. ALIS provides 38% of the functionality needed to support the 14 development flight-test aircraft planned, says LeBeau, enabling maintainers to isolate faults and trigger the supply chain to deliver replacement parts. Functionality is based on commercial software, including the Maintenix maintenance management system developed by Canada's Mxi Technologies. LeBeau says the ALIS team is developing shippable code every 30 days. When the second F- 35 flies in May 2008 maintainers will be able to run checks and access status on the flight line using laptops and handheld portable maintenance aid. Lockheed has established an operations control centre at its Fort Worth, Texas facility that includes sustaining engineering in order to develop repair tasks, improve component reliability and optimize the maintenance program against key performance parameters of aircraft availability, sortie generation rate and the performance based logistics contract, which shares risks and costs between the US DoD and Lockheed. The international program team includes the United States, United Kingdom, Italy, Netherlands, Turkey, Canada, Australia, Denmark and Norway with Singapore and Israel participating through a non-program Security Cooperative Participation agreement. Source: Lockheed Martin Aeronautics, 2006 CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 24
  • 26. Aviation MRO Trends: BPO and SaaS are merging into 25 Collaboration Services. HAECO is pleased to offer Fleet Technical Management (FTM) and Inventory Technical Management (ITM), two comprehensive total support packages that provide cost-effective, customized engineering and maintenance solutions. Airlines have recognized, in a highly competitive environment, they need to focus on their core competence of flight operations, maximizing revenue/yield and driving out costs by allowing HAECO to provide technical management services through a dedicated team of professionals that covers all aspects of airline engineering functions to ensure fleet operational safety and airworthiness requirement are totally complied with, to the satisfaction of operators' QA and regulatory authorities. HAECO selected and implemented Rusada’s enterprise:airline to provide the Fleet Technical Management (FTM) capability. Lufthansa Technik’s unique Technical Operations web suite, manage/m™, allows commercial aircraft operators to manage all core functions of their fleet’s regulatory, engineering, maintenance and supply chain operations as a completely web-based system. All they need is access to the Internet – LHT does the rest. Rounding out Lufthansa Technik’s Total Technical Services all-encompassing portfolio of maintenance, repair and overhaul (MRO) services, the modules of manage/m™ comprise a complete range of airline proven support functions that permit operators to live up to their responsibilities to the aviation authorities. manage/m™ improves effectiveness and efficiency offering real added value. manage/m™ is powered by Swiss Aviation Software’s AMOS solution. Lufthansa Technik is proud to sponsor the official READI – web suite application! The purpose for the Reliability Exchange of Airline Data International (READI) is to provide a forum for the exchange of operational benchmark data, establishing the performance metric fleet Mechanical Scheduled Performance (MSP). READI is hosted by FedEx and currently comprises 30 airlines and OEMs. Boeing CAS, Boeing IDS, Lockheed Martin Aeronautics, Rolls Royce DS&S, Bombardier, Embraer, Delta TechOps, KLM / AFI all have similar offerings in place or in some stage of realization CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 25
  • 27. 26 LHT example of Aviation MRO BPO and SaaS convergence Lufthansa AG Airlines Cargo Catering Maintenance Technologies Finance & Investing Lufthansa Airlines Lufthansa Cargo LSG SkyChef Lufthansa Technik Lufthansa Systems LH Holdings Passenger Cargo Carrier Catering LHT Logistics Customized Finance & Investing Services Freight Forwarding LHT Philippians, proprietary version Leasing 3PL Services Sofia, Malta, Tulsa, of SAP A&D IS 3.0 Consulting Alitalia, Budapest, Travel Mgt Shannon, AMECO, Airliance, Amadeus Shenzhen, CSA Swiss International LHT Airline Customers CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 26
  • 28. Aviation MRO Trends: BPO and SaaS are merging into 27 Performance Based Collaboration Services. Boeing signs Long Term Agreement with Mxi Technologies Ottawa, Canada (July 8th, 2008) – The Boeing Company has named Mxi as a partner for GoldCare, Boeing's comprehensive life-cycle management service developed for the 787 Dreamliner. Boeing has selected Mxi to supply Maintenix®, an integrated, intelligent software solution that will serve as the maintenance management portion of a comprehensive suite of enabling technologies for GoldCare. Under GoldCare, Boeing leads and integrates a global team to deliver maintenance, engineering, and materials management tasks within a predictable per-flight hour cost. Goldcare offers two levels of service, GoldCare and GoldCare Integrated Materials Management Service; both of which include new enabling technologies that turn airplane operating data into actionable information and knowledge. Ottawa, Canada (July 23rd, 2008) – The Boeing Company, the world's largest manufacturer of commercial jetliners and military aircraft, has signed a "Software License Distribution Agreement" with Mxi Technologies, a leader in aviation maintenance management software. Under terms of the agreement, Mxi Boeing’s Global Operations Center. will supply Maintenix®, an intelligent, integrated software solution that will provide Boeing with meaningful © The Boeing Company improvements to their labor productivity in after-sales product support. Information technology is central to Boeing’s corporate strategy of creating value for their aircraft customers and their passengers. This is a global strategy that leverages advanced networks, communications and applications to share information digitally amongst all stakeholders. This initiative is shared across all Boeing business units and extends from onboard technology enhancements to lifecycle information management tools. Maintenix® is central component of this strategy for the 787 aircraft as it provides the information hub for managing data and integrating these diverse technologies and services for the Boeing GoldCare offering. The objectives of the initiative include: Leverage Boeing’s engineering knowledge and fleet-wide perspective to improve resource planning and maintenance execution activities Automate traceability from maintenance activities back to compliance with source documents for maintenance requirements Leverage fault information being captured onboard the aircraft to streamline line maintenance planning and execution activities Set industry standards to facilitate closer integration between the airline community and the manufacturers and maintainers Source: Boeing Commercial Airplane, 8 July, 2008 and Mxi Technologies, 23 July, 2008 CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 27
  • 29. 28 Boeing example of Aviation MRO BPO and SaaS convergence Goldcare Network Partners Americas Europe / MENA AsiaPac ? OR Maintenance Back Office (MIS) (ERP) “Technology is the key enabler of this kind of collaboration, which involves a significant amount of product lifecycle management across multiple countries. Boeing requires all its partners on the 787 to use an application called Catia, made by Dassault, and the plane is designed at a special online site, maintained by Boeing, called the Global Collaboration Environment. Goldcare customers, will also benefit from advance engineering, maintenance and supply chain management collaboration technologies that will significantly reduce and predictably smooth lifecycle costs.” Source: Boeing Co. as reported in CIO Insight magazine, 6 March, 2007 CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 28
  • 30. Aviation MRO Trends: BPO and SaaS are merging into 29 Performance Based Collaboration Services. Source: Bombardier, C-Series Program Update, Paris Air Show, June, 2009 CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 29
  • 31. 30 Bombardier example of Aviation MRO BPO and SaaS convergence Source: Bombardier, C-Series Program Update, Paris Air Show, June, 2009 CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 30
  • 32. 31 … enabling Performance Based “Nose-to-tail” Total Support. Source: Bombardier, C-Series Program Update, Paris Air Show, June, 2009 CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 31
  • 33. 32 Strategic Questions Are your internal MRO IT solutions: Addressing internal requirements: Increasing Labor Productivity? Decreasing Material Costs? Decreasing IT Labor, Infrastructure and Solution Costs? Increasing Aircraft Availability? Increasing Component Engineering Reliability? Increasing Maintenance Program Reliability? Addressing external requirements: Increasing Business Agility? Increasing Compliance to Industry Standards? Increasing Regulatory Compliance? Enabling Eco-System Collaboration? Adding Stakeholder Value? CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 32
  • 34. AVIATION WIKINOMICS MICHAEL WM. DENIS AIRLINE, AEROSPACE & DEFENSE INNOVATORS PRINCIPAL Michael Wm. Denis is the Founder of Aviation Wikinomics, Inc., a global consultancy focused exclusively on innovation of airline, aerospace and defense aircraft lifecycle sustainment capabilities. Michael has over twenty-two years experience in managing maintenance operations and advising tier one airlines, aerospace manufacturers and third party MRO companies. His current research is focused on the use of disruptive technologies in the optimization of revenue generation versus aircraft sustainment costs across the various lifecycle phases of complex assets, as well as Software as a Service and Business Process Outsourcing. Prior to Aviation Wikinomics, Michael was a co-founder of Blue Water Solutions, Inc. with Dr. John B. Kirk and Malcolm B. “Mac” Armstrong, LTG / USAF retired. Michael began his technology career at Accenture, where he was the Director, Aviation Maintenance Solutions. Michael served twelve years in the US Navy as a Surface Warfare Officer and Gas Turbines Engineer. Michael attended the Georgia Institute of Technology earning a Bachelor of Nuclear Engineering and holds a Master of Decision Science from the J. Mack Robinson College of Business at Georgia State University. He is a member of the Institute for Operations Research and the Management Sciences, the American Society of Quality and the Six Sigma Forum. A native of Houston, Texas, Michael currently resides in Atlanta, Georgia, with his wife, Jackie, M: +01 678.524.8289 and son, Kyle, while daughters Ashley and F: +01 772.594.8289 Courtney attend the University of Georgia and E: michaelwdenis@aviationwikinomics.com Kennesaw State University, respectively. L: www.linkedin.com/in/michaelwdenis CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 33
  • 35. AVIATION WIKINOMICS CONFIDENTIAL March 29, 2010 Thales and BWS Proprietary 34