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Simple Heuristics  That Make Us Smart Gerd Gigerenzer Max Planck Institute for Human Development Berlin
[object Object],[object Object],Americans: 62%  correct Germans: ? correct Germans: 100% correct Goldstein & Gigerenzer, 2002, Psychological Review
If one of two objects is recognized and the other is not,  then infer that the recognized object has the higher value. The heuristic is successful  when ignorance is systematic rather than random, that is, when lack of recognition correlates with the criterion.  Ecological Rationality Recognition Heuristic
 
Wimbledon 2003 Frings & Serwe (2004) ATP Entry Ranking 50% 60% 70% 66% 68% 69% ATP Champions Race Seedings Recognition Laypeople Recognition Amateurs Correct Predictions
Wimbledon 2003 Frings & Serwe (2004) ATP Entry Ranking 50% 60% 70% 66% 68% 69% 66% 72% ATP Champions Race Seedings Recognition Laypeople Recognition Amateurs Correct Predictions
The Less-is-More Effect The expected proportion of correct inferences c is is the number of recognized objects is the total number of objects is the recognition validity, and is the knowledge validity A less-is-more effect occurs when    >    where  n N  
Number of Objects Recognized (n) 0 50 100 50 80 75 70 65 60 55 Percentage of Correct Inferences (%)    =. 5    = .6  = .7  = .8
Ignorance-based Decision Making:   Recognition heuristic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gaze heuristic
Gaze heuristic
Gaze heuristic
Gaze heuristic
Gaze heuristic: One-reason Decision Making ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Three Visions of Bounded Rationality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],There is a world of rationality beyond optimization   Fast and frugal heuristics:   Ecological rationality Gigerenzer & Selten (Eds.) (2001).  Bounded Rationality: The Adaptive Toolbox . MIT Press.
When Is Optimization Not An Option? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Four Mistaken Beliefs   ,[object Object],[object Object],[object Object],[object Object]
The Science of Heuristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Adaptive Toolbox:  Heuristics, Building Blocks, Evolved Abilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sequential Search Heuristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Don’t add     Don’t weight
The Adaptive Toolbox: Heuristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Adaptive Toolbox: Building Blocks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Adaptive Toolbox: Building Blocks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Adaptive Toolbox: Building Blocks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Adaptive Toolbox: Building Blocks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Adaptive Toolbox: Building Blocks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Adaptive Toolbox: Building Blocks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Adaptive Toolbox: Building Blocks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ecological Rationality
Sequential Search Heuristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Don’t add     Don’t weight
Ecological Rationality Take The Best  Tallying   Weight Cue Cue 1 2 3 4 5 1 2 3 4 5 Martignon & Hoffrage (1999), In: Gigerenzer et al.,  Simple heuristics that make us smart.  Oxford University Press compensatory non-compensatory
0 10 20 30 40 50 60 70 80 90 100 0-24 25-48 49-72 73-96 97-120 121-144 145-168 Choices predicted by Take The Best (%) Non-compensatory Feedback Compensatory Feedback Reinforcement learning: Which heuristics to use? Feedback Trials Rieskamp & Otto (2004)
Ecological Rationality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Boyd & Richerson (2001); Goldstein et al. (2001); Hogarth & Karalaia (in press);  Martignon & Hoffrage (1999, 2002). ; w j  >  ∑  w k k>j
Robustness
How accurate are fast and frugal heuristics? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Czerlinski, Gigerenzer, & Goldstein (1999), In: Gigerenzer et al.,   Simple heuristics that make us smart.  OUP
55 60 65 70 75 Take The Best Tallying Multiple Regression Minimalist Fitting Prediction Robustness Accuracy (% correct) Czerlinski, Gigerenzer, & Goldstein (1999)
Czerlinski et al. (1999):  Multiple regression (MR) improves performance (76%) but so does Take The Best (76%) Hogarth & Karelaia (2004):  Take The Best is more accurate than MR if: - variability in cue validities is high - average intercorrelation between cues ≥ .5 - ratio of cues to observations is high Akaike’s Theorem:  Assume two models belong to a nested family where one has fewer adjustable parameters than the other. If both have, on average, the same number of correct inferences on the training set, then the simpler model (i.e., the one with fewer adjustable parameters) will have greater (or at least the same) predictive accuracy on the test set. Robustness:   What if predictors are quantitative?
Design
Chest Pain = Chief Complaint EKG (ST, T wave ∆'s) History ST&T Ø  ST    T  ST    ST  &T    ST  &T  No MI& No NTG 19% 35% 42% 54% 62% 78% MI or NTG 27% 46% 53% 64% 73% 85% MI and NTG 37% 58% 65% 75% 80% 90% Chest Pain, NOT Chief Complaint EKG (ST, T wave ∆'s) History ST&T Ø  ST    T  ST    ST  &T    ST  &T    No MI& No NTG 10% 21% 26% 36% 45% 64% MI or NTG 16% 29% 36% 48% 56% 74% MI and NTG 22% 40% 47% 59% 67% 82% No Chest Pain EKG (ST, T wave ∆'s) History ST&T Ø  ST    T  ST    ST  &T    ST  &T    No MI& No NTG  4%  9% 12% 17% 23% 39% MI or NTG  6% 14% 17% 25% 32% 51% MI and NTG 10% 20% 25% 35% 43% 62% The heart disease predictive instrument (HDPI)  See reverse for definitions and instructions
Coronary Care Unit regular nursing bed chief complaint of chest pain? Coronary Care Unit regular nursing bed yes ST segment changes? any one other factor? (NTG, MI,ST  ,ST  ,T) yes yes no no no Fast and frugal classification: Heart disease Green & Mehr (1997)
.0 .1 .2 .3 .4 .5 .6 .7 .8 .9 1 .0 .1 .2 .3 .4 .5 .6 .7 .8 .9 1 Sensitivity Proportion correctly assigned   False positive rate Proportion of patients incorrectly assigned   Physicians Heart Disease Predictive Instrument Fast and Frugal Tree Emergency Room Decisions: Admit to the Coronary Care Unit?
Sequential Search Heuristics: One-reason decision making   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Science of Heuristics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Notes   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Gigerenzer

  • 1. Simple Heuristics That Make Us Smart Gerd Gigerenzer Max Planck Institute for Human Development Berlin
  • 2.
  • 3. If one of two objects is recognized and the other is not, then infer that the recognized object has the higher value. The heuristic is successful when ignorance is systematic rather than random, that is, when lack of recognition correlates with the criterion. Ecological Rationality Recognition Heuristic
  • 4.  
  • 5. Wimbledon 2003 Frings & Serwe (2004) ATP Entry Ranking 50% 60% 70% 66% 68% 69% ATP Champions Race Seedings Recognition Laypeople Recognition Amateurs Correct Predictions
  • 6. Wimbledon 2003 Frings & Serwe (2004) ATP Entry Ranking 50% 60% 70% 66% 68% 69% 66% 72% ATP Champions Race Seedings Recognition Laypeople Recognition Amateurs Correct Predictions
  • 7. The Less-is-More Effect The expected proportion of correct inferences c is is the number of recognized objects is the total number of objects is the recognition validity, and is the knowledge validity A less-is-more effect occurs when  >  where n N  
  • 8. Number of Objects Recognized (n) 0 50 100 50 80 75 70 65 60 55 Percentage of Correct Inferences (%)  =. 5  = .6  = .7  = .8
  • 9.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 30.
  • 31. Ecological Rationality Take The Best Tallying Weight Cue Cue 1 2 3 4 5 1 2 3 4 5 Martignon & Hoffrage (1999), In: Gigerenzer et al., Simple heuristics that make us smart. Oxford University Press compensatory non-compensatory
  • 32. 0 10 20 30 40 50 60 70 80 90 100 0-24 25-48 49-72 73-96 97-120 121-144 145-168 Choices predicted by Take The Best (%) Non-compensatory Feedback Compensatory Feedback Reinforcement learning: Which heuristics to use? Feedback Trials Rieskamp & Otto (2004)
  • 33.
  • 35.
  • 36. 55 60 65 70 75 Take The Best Tallying Multiple Regression Minimalist Fitting Prediction Robustness Accuracy (% correct) Czerlinski, Gigerenzer, & Goldstein (1999)
  • 37. Czerlinski et al. (1999): Multiple regression (MR) improves performance (76%) but so does Take The Best (76%) Hogarth & Karelaia (2004): Take The Best is more accurate than MR if: - variability in cue validities is high - average intercorrelation between cues ≥ .5 - ratio of cues to observations is high Akaike’s Theorem: Assume two models belong to a nested family where one has fewer adjustable parameters than the other. If both have, on average, the same number of correct inferences on the training set, then the simpler model (i.e., the one with fewer adjustable parameters) will have greater (or at least the same) predictive accuracy on the test set. Robustness: What if predictors are quantitative?
  • 39. Chest Pain = Chief Complaint EKG (ST, T wave ∆'s) History ST&T Ø ST  T  ST  ST  &T  ST  &T  No MI& No NTG 19% 35% 42% 54% 62% 78% MI or NTG 27% 46% 53% 64% 73% 85% MI and NTG 37% 58% 65% 75% 80% 90% Chest Pain, NOT Chief Complaint EKG (ST, T wave ∆'s) History ST&T Ø ST  T  ST  ST  &T  ST  &T  No MI& No NTG 10% 21% 26% 36% 45% 64% MI or NTG 16% 29% 36% 48% 56% 74% MI and NTG 22% 40% 47% 59% 67% 82% No Chest Pain EKG (ST, T wave ∆'s) History ST&T Ø ST  T  ST  ST  &T  ST  &T  No MI& No NTG 4% 9% 12% 17% 23% 39% MI or NTG 6% 14% 17% 25% 32% 51% MI and NTG 10% 20% 25% 35% 43% 62% The heart disease predictive instrument (HDPI) See reverse for definitions and instructions
  • 40. Coronary Care Unit regular nursing bed chief complaint of chest pain? Coronary Care Unit regular nursing bed yes ST segment changes? any one other factor? (NTG, MI,ST  ,ST  ,T) yes yes no no no Fast and frugal classification: Heart disease Green & Mehr (1997)
  • 41. .0 .1 .2 .3 .4 .5 .6 .7 .8 .9 1 .0 .1 .2 .3 .4 .5 .6 .7 .8 .9 1 Sensitivity Proportion correctly assigned False positive rate Proportion of patients incorrectly assigned Physicians Heart Disease Predictive Instrument Fast and Frugal Tree Emergency Room Decisions: Admit to the Coronary Care Unit?
  • 42.
  • 43.
  • 44.