SlideShare ist ein Scribd-Unternehmen logo
1 von 44
David Cushman Bauer Consumer Media How companies can position themselves in the new mobile internet media models
The science bit* *Warning: The value of content can go down, er that’s it actually
Content is worthless
Content is worthless ,[object Object]
Content is worthless ,[object Object],[object Object]
Content is worthless ,[object Object],[object Object],[object Object]
Content is  worthless ,[object Object],[object Object],[object Object],[object Object]
Content is  valuable ,[object Object]
Content is  valuable ,[object Object],[object Object]
Content is valuable ,[object Object],[object Object],[object Object]
Content is valuable ,[object Object],[object Object],[object Object],[object Object]
Value chain is now a value web
Value chain is now a value web ,[object Object]
Value chain is now a value web ,[object Object],[object Object]
Value chain is now a value web ,[object Object],[object Object],[object Object]
The world we’re witnessing Share Trust Connect Community
The networked world
We Species wants…
To engage with the network
New rules for media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A community is a community…
Always on Always with you Always yours
What makes great community? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Starting a fire on  the village green
[object Object],[object Object],[object Object],[object Object]
Two advantages ,[object Object],LBS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Screen size?
 
Mobile first
 
Itsmy.com
 
 
 
 
User-centric portals ,[object Object]
User-centric portals ,[object Object],[object Object]
User-centric portals ,[object Object],[object Object],[object Object]
They show the way
Our position in this ecosystem? ,[object Object],[object Object],[object Object],[object Object]
Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Don’t restrict the view!
In summary ,[object Object],[object Object],[object Object],[object Object]
David Cushman ,[object Object],Bauer

Weitere ähnliche Inhalte

Andere mochten auch

Dean's Newman Slides
Dean's Newman SlidesDean's Newman Slides
Dean's Newman Slides
deanseeman
 
S Sheng SEYS 778 Presentation
S Sheng SEYS 778 PresentationS Sheng SEYS 778 Presentation
S Sheng SEYS 778 Presentation
guestfe67a2
 
Podcamp 2010 Defaulting Privacy
Podcamp 2010 Defaulting PrivacyPodcamp 2010 Defaulting Privacy
Podcamp 2010 Defaulting Privacy
The Espresso Group
 
Kar PaylaşıMı 2008
Kar PaylaşıMı 2008Kar PaylaşıMı 2008
Kar PaylaşıMı 2008
networkcoach
 
What the F**K is Social Media?
What the F**K is Social Media?What the F**K is Social Media?
What the F**K is Social Media?
The Espresso Group
 

Andere mochten auch (18)

Dean's Newman Slides
Dean's Newman SlidesDean's Newman Slides
Dean's Newman Slides
 
Com-hardware-present-2013
Com-hardware-present-2013Com-hardware-present-2013
Com-hardware-present-2013
 
CYBERWORLD SEASON 2
CYBERWORLD SEASON 2CYBERWORLD SEASON 2
CYBERWORLD SEASON 2
 
Speedtest2553
Speedtest2553Speedtest2553
Speedtest2553
 
S Sheng SEYS 778 Presentation
S Sheng SEYS 778 PresentationS Sheng SEYS 778 Presentation
S Sheng SEYS 778 Presentation
 
Sueli
SueliSueli
Sueli
 
Bach Phuong , lop 02, San Miguel event _ sampling
Bach Phuong , lop 02, San Miguel event _ samplingBach Phuong , lop 02, San Miguel event _ sampling
Bach Phuong , lop 02, San Miguel event _ sampling
 
Game D Print2
Game D Print2Game D Print2
Game D Print2
 
Podcamp 2010 Defaulting Privacy
Podcamp 2010 Defaulting PrivacyPodcamp 2010 Defaulting Privacy
Podcamp 2010 Defaulting Privacy
 
PR Ratchaburi Church Camp8
PR Ratchaburi Church Camp8PR Ratchaburi Church Camp8
PR Ratchaburi Church Camp8
 
ดาเนียลแก้พระสุบิน
ดาเนียลแก้พระสุบินดาเนียลแก้พระสุบิน
ดาเนียลแก้พระสุบิน
 
พันธกิจอนุชนคริสตจักรภาค8ปี2009
พันธกิจอนุชนคริสตจักรภาค8ปี2009พันธกิจอนุชนคริสตจักรภาค8ปี2009
พันธกิจอนุชนคริสตจักรภาค8ปี2009
 
Kar PaylaşıMı 2008
Kar PaylaşıMı 2008Kar PaylaşıMı 2008
Kar PaylaşıMı 2008
 
Introducing Espresso, the Brand Infiltration agency
Introducing Espresso, the Brand Infiltration agencyIntroducing Espresso, the Brand Infiltration agency
Introducing Espresso, the Brand Infiltration agency
 
Review Internet TV WEBSITE
Review Internet TV WEBSITEReview Internet TV WEBSITE
Review Internet TV WEBSITE
 
The Glass is Half FULL
The Glass is Half FULLThe Glass is Half FULL
The Glass is Half FULL
 
What the F**k is Social Media NOW?
What the F**k is Social Media NOW?What the F**k is Social Media NOW?
What the F**k is Social Media NOW?
 
What the F**K is Social Media?
What the F**K is Social Media?What the F**K is Social Media?
What the F**K is Social Media?
 

Ähnlich wie How Companies Can Position In New Mobile Internet Models

Hit me-upsocial-crm-110509104538-phpapp01
Hit me-upsocial-crm-110509104538-phpapp01Hit me-upsocial-crm-110509104538-phpapp01
Hit me-upsocial-crm-110509104538-phpapp01
skinsusa99
 
Social media for councils june 10
Social media for councils june 10Social media for councils june 10
Social media for councils june 10
Nathalie McDermott
 

Ähnlich wie How Companies Can Position In New Mobile Internet Models (20)

Rethinking Business Models in a Networked World
Rethinking Business Models in a Networked WorldRethinking Business Models in a Networked World
Rethinking Business Models in a Networked World
 
Living Social BD Hothouse
Living Social BD HothouseLiving Social BD Hothouse
Living Social BD Hothouse
 
P2PR
P2PRP2PR
P2PR
 
What Is Social Media - Blog Philadelphia
What Is Social Media - Blog PhiladelphiaWhat Is Social Media - Blog Philadelphia
What Is Social Media - Blog Philadelphia
 
Hit me-upsocial-crm-110509104538-phpapp01
Hit me-upsocial-crm-110509104538-phpapp01Hit me-upsocial-crm-110509104538-phpapp01
Hit me-upsocial-crm-110509104538-phpapp01
 
Walking the content_marketing_walk_by_reading_room
Walking the content_marketing_walk_by_reading_roomWalking the content_marketing_walk_by_reading_room
Walking the content_marketing_walk_by_reading_room
 
Making Web 2.0 Real Part 1: Social Media
Making Web 2.0 Real Part 1: Social MediaMaking Web 2.0 Real Part 1: Social Media
Making Web 2.0 Real Part 1: Social Media
 
Social Media Content 101
Social Media Content 101Social Media Content 101
Social Media Content 101
 
Let The People Speak
Let The People SpeakLet The People Speak
Let The People Speak
 
Social media for councils june 10
Social media for councils june 10Social media for councils june 10
Social media for councils june 10
 
Hit Me Up: A Guide to Social CRM
Hit Me Up: A Guide to Social CRMHit Me Up: A Guide to Social CRM
Hit Me Up: A Guide to Social CRM
 
Hit me-upsocial-crm-110509104538-phpapp01
Hit me-upsocial-crm-110509104538-phpapp01Hit me-upsocial-crm-110509104538-phpapp01
Hit me-upsocial-crm-110509104538-phpapp01
 
Keynotedeck2
Keynotedeck2Keynotedeck2
Keynotedeck2
 
Web Writing Guide
Web Writing GuideWeb Writing Guide
Web Writing Guide
 
The Future Of Social Media And Its Implications For Brands
The Future Of Social Media And Its Implications For BrandsThe Future Of Social Media And Its Implications For Brands
The Future Of Social Media And Its Implications For Brands
 
Going Social
Going SocialGoing Social
Going Social
 
Social media as part of your marketing mix
Social media as part of your marketing mixSocial media as part of your marketing mix
Social media as part of your marketing mix
 
Why Promoting Is Half the Battle: Repurposing & Growth Hacking
Why Promoting Is Half the Battle: Repurposing & Growth HackingWhy Promoting Is Half the Battle: Repurposing & Growth Hacking
Why Promoting Is Half the Battle: Repurposing & Growth Hacking
 
Make fans & influence people using Facebook & other social media (NTRLS TechN...
Make fans & influence people using Facebook & other social media (NTRLS TechN...Make fans & influence people using Facebook & other social media (NTRLS TechN...
Make fans & influence people using Facebook & other social media (NTRLS TechN...
 
5 Ways To Make Money Online
5 Ways To Make Money Online5 Ways To Make Money Online
5 Ways To Make Money Online
 

Kürzlich hochgeladen

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
vu2urc
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 

Kürzlich hochgeladen (20)

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdf
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 

How Companies Can Position In New Mobile Internet Models

Hinweis der Redaktion

  1. Intro me and Bauer, Note that I’m going to talk in quite general terms about the position we need to take in the emerging mobile internet ecology.