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The Power of Social Media in PR Campaigns

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The document discusses using social media in public relations campaigns. It notes that concerns over social media are similar to past concerns over new technologies like email. It recommends setting clear goals for social media campaigns, determining an engaging "hook" to attract audiences, and developing a distribution plan across relevant social networks and blogs. The case study describes a successful campaign for a cosmetics business that used humor and social sharing to gain extensive media coverage and increased website traffic.

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The Power of Social Media in a PR Campaign Bill Balderaz Webbed Marketing www.webbedmarketing.com @bbalderaz
Sound Familiar? ,[object Object],[object Object],[object Object]
Sound Familiar? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sound Familiar? ,[object Object]
A Trip Through Time ,[object Object]
Other Parallels ,[object Object],[object Object]
Other Parallels ,[object Object],[object Object]
Other Parallels ,[object Object],[object Object]
Teach a Man To Fish… ,[object Object]
Teach a Man To Fish… ,[object Object]
Teach a Man To Fish… ,[object Object]
Agenda ,[object Object],[object Object],[object Object]
What is a Social Network? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is a Social Network? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a Social Network? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Social Networks Matter ,[object Object],[object Object],[object Object],--BrandWeek
Using Social Media in YOUR Public Relations Plan
Set Clear Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Determine the Hook ,[object Object],[object Object],[object Object]
Determine Distribution Plan ,[object Object],[object Object],[object Object],[object Object]
Determine Distribution Plan ,[object Object],[object Object],[object Object]
Case Study: Shizuka New York ,[object Object],[object Object],[object Object]
Shizuka New York ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We Set Clear Goals ,[object Object],[object Object],[object Object]
Used that Compelling Hook ,[object Object]
Determined the Best Distribution Plan ,[object Object],[object Object],[object Object],[object Object]
SEO Press Release
SEO Press Release
Blogger Outreach ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogger Outreach ,[object Object],[object Object],[object Object],[object Object],[object Object]
Video ,[object Object],[object Object],[object Object],[object Object]
Video ,[object Object]
Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networks ,[object Object],Source Pages/Visit % New Visits stumbleupon.com 1.17 98% prweb.com 3.15 81% newyork.citysearch.com 3.88 90% beauty.ivillage.com 2.11 98% spafinder.com 3.49 79% cnbc.com 1.51 21% elvacilon.lamusica.com 2.21 94% mizfitonline.com 1.04 100% mixx.com 1.05 93%
Social Networks ,[object Object]
Web Results Ice Rocket Web results were at 3,960 at the beginning of May and are now up to 20,700
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get Social Today ,[object Object],[object Object],[object Object],[object Object],[object Object]
Attendee Examples
Attendee Examples
Attendee Examples
Attendee Examples
Questions & Comments Bill Balderaz [email_address] www.webbedmarketing.com Twitter: @bbalderaz

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