International Strategy for Pearl River Piano Group

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Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Company’s Profile ,[object Object],[object Object],[object Object],[object Object],[object Object]

Question 1: Drawing on industry-, resource-, and institution-based views, explain how PRPG, from its humble roots, managed to become China’s largest and the world’s second largest piano producer

Industry- Based View ,[object Object],[object Object],[object Object],[object Object]

Resource- based view ,[object Object],[object Object],[object Object]

Institution- based view ,[object Object],[object Object],[object Object],[object Object]

Question 2: Why did Tong believe that PRPG must engage in significant internationalization (other than the current direct export strategy) at this point?

The reasons why Tong must engage in significant internationalization at this point ,[object Object],[object Object],[object Object]

The reasons why Tong must engage in significant internationalization at this point (continued..) ,[object Object],[object Object],[object Object],[object Object]

The reasons why Tong must engage in significant internationalization at this point (continued..) ,[object Object],[object Object],[object Object]

Question 3: If you were one of those professors who visited Tong in March 2000, how would you brief him on the pros and cons of various foreign market entry options

Mode Conditions Favoring this Mode Advantages Disadvantages Exporting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Licensing Import and investment barriers Legal protection possible in target environment. Low sales potential in target country. Large cultural distance Licensee lacks ability to become a competitor . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pros and Cons of Market Entry Joint Ventures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Direct Investment Import barriers Small cultural distance Assets cannot be fairly priced High sales potential Low political risk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Question 4: Again, if you were one of those professors, how would you specifically point out a direction to tackle the US market for PRPG ?

Direction to tackle US market ,[object Object],[object Object],[object Object]

Cont.. ,[object Object],[object Object],[object Object]

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Conclusion ,[object Object],[object Object],[object Object]

International Strategy for Pearl River Piano Group

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International Strategy for Pearl River Piano Group