This document outlines a model for conducting integrated qualitative and quantitative research called the "generalization design." It involves collecting qualitative data, coding it using content analysis to identify themes and categories, then analyzing it quantitatively. An example study is described that used this approach to explore electronic negotiations between students in Europe and Taiwan. Qualitative analysis identified various negotiation behaviors which were then categorized. Frequency analysis of the categories found most behaviors were negotiation-specific, relating to content. The quantitative and qualitative results aligned, demonstrating the model's ability to generate new theories while also allowing quantitative generalization.
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From Words to Numbers: Transforming Qualitative Data
1. From Words to Numbers: How to Transform Qualitative Data in to Meaningful Quantitative Results** (Katharina J.Srnka, Sabine T.Koeszegi* SBR 59 Jan 2007 29-57) Presented by Hemalatha D Presented by Hemalatha D
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