SlideShare a Scribd company logo

Chap 13 econ 161

•
•
G
guest0d3f0f
BusinessNews & Politics
1 of 36
Chapter 13 Retailing and Wholesaling
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study Wal-Mart 13 -
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
Definitions ,[object Object],[object Object],[object Object],[object Object]
Retailer – The Gap ,[object Object],Marketing in Action 13 -
Definitions ,[object Object],[object Object],[object Object],[object Object]
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Types of Retailers ,[object Object]
Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Retailers Are Classified By:
Discussion Question Retailer Level of Service ,[object Object],[object Object],[object Object],Marketing in Action 13 -
Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Retailers Are Classified By:
Online Grocers – Why are they growing so slowly? Marketing in Action Click on screenshot for website 13 -
Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Retailers Are Classified By:
Discount Stores Target Corporation ,[object Object],[object Object],[object Object],[object Object],[object Object],Marketing in Action Source: Datamonitor 13 -
Target is low price but high style Marketing in Action Source: Business Week 13 -
Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Retailers Are Classified By:
[object Object],Click on screenshot for website with franchises Marketing in Action 13 -
Classifying Retailers ,[object Object],[object Object],[object Object],[object Object],[object Object],Marketing in Action 13 -
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
Wholesaling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How might the National Beer Wholesalers Association add value to retailers? Marketing in Action Click on screenshot for website 13 -
Wholesaling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Types of Wholesalers
Wholesaling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Types of Wholesalers
Export trade brokers help manufacturers with overseas distribution and marketing Marketing in Action Click on screenshot for website 13 -
Wholesaling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Types of Wholesalers
Learning Goals ,[object Object],[object Object],[object Object],[object Object]
Retailer Marketing Decisions Figure 13.1 13 -
A retailer like Brooks Brothers chooses to locate in very high-end shopping districts. Marketing in Action 13 -
Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
QVC Website Shop online while you watch the show Click on screenshot for website Marketing in Action 13 -
Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Click on screenshot for website with information Marketing in Action 13 -
Wholesaler Marketing Decisions Figure 13.2 13 -
Wholesaling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learning Goals ,[object Object],[object Object],[object Object],[object Object]

Recommended

Chap 12 e161
Chap 12 e161Chap 12 e161
Chap 12 e161guest0d3f0f
 
Kotler12 basic
Kotler12 basicKotler12 basic
Kotler12 basicschool
 
Marketing channel & supply chain management (principles of marketing)
Marketing channel & supply chain management (principles of marketing)Marketing channel & supply chain management (principles of marketing)
Marketing channel & supply chain management (principles of marketing)Denni Domingo
 
7 Major Challenges of Channel Management
7 Major Challenges of Channel Management7 Major Challenges of Channel Management
7 Major Challenges of Channel ManagementZINFI Technologies, Inc.
 
Marketing Channels & Supply Chain Management_Parakramesh Jaroli_MBA
Marketing Channels & Supply Chain Management_Parakramesh Jaroli_MBAMarketing Channels & Supply Chain Management_Parakramesh Jaroli_MBA
Marketing Channels & Supply Chain Management_Parakramesh Jaroli_MBAParakramesh Jaroli
 
Channel managment
Channel managmentChannel managment
Channel managmentRaghunandan Sharma
 
Supply chain management
Supply chain managementSupply chain management
Supply chain managementAlan Jeffrey
 
Chapter 11 marketing channels and supply chain management
Chapter 11 marketing channels and supply chain managementChapter 11 marketing channels and supply chain management
Chapter 11 marketing channels and supply chain managementKimberly porio
 

Recommended

Chap 12 e161
Chap 12 e161Chap 12 e161
Chap 12 e161guest0d3f0f
 
Kotler12 basic
Kotler12 basicKotler12 basic
Kotler12 basicschool
 
Marketing channel & supply chain management (principles of marketing)
Marketing channel & supply chain management (principles of marketing)Marketing channel & supply chain management (principles of marketing)
Marketing channel & supply chain management (principles of marketing)Denni Domingo
 
7 Major Challenges of Channel Management
7 Major Challenges of Channel Management7 Major Challenges of Channel Management
7 Major Challenges of Channel ManagementZINFI Technologies, Inc.
 
Marketing Channels & Supply Chain Management_Parakramesh Jaroli_MBA
Marketing Channels & Supply Chain Management_Parakramesh Jaroli_MBAMarketing Channels & Supply Chain Management_Parakramesh Jaroli_MBA
Marketing Channels & Supply Chain Management_Parakramesh Jaroli_MBAParakramesh Jaroli
 
Channel managment
Channel managmentChannel managment
Channel managmentRaghunandan Sharma
 
Supply chain management
Supply chain managementSupply chain management
Supply chain managementAlan Jeffrey
 
Chapter 11 marketing channels and supply chain management
Chapter 11 marketing channels and supply chain managementChapter 11 marketing channels and supply chain management
Chapter 11 marketing channels and supply chain managementKimberly porio
 
Distribution 2
Distribution 2Distribution 2
Distribution 2peeyushsapra
 
Chapter 121415
Chapter 121415Chapter 121415
Chapter 121415phanquoccuong
 
11)Marketing Channels
11)Marketing Channels11)Marketing Channels
11)Marketing Channelsibzzy
 
Channel design decisions mba notes world
Channel design decisions mba notes worldChannel design decisions mba notes world
Channel design decisions mba notes worldShah Nawaz Ansari
 
Bus169 Kotler Chapter 11
Bus169 Kotler Chapter 11Bus169 Kotler Chapter 11
Bus169 Kotler Chapter 11Alwyn Lau
 
12 principles of marketing
12 principles of marketing12 principles of marketing
12 principles of marketingMehwish Kiran
 
Marketing Channels - Module 1: Where Mission Meets Market
Marketing Channels - Module 1: Where Mission Meets MarketMarketing Channels - Module 1: Where Mission Meets Market
Marketing Channels - Module 1: Where Mission Meets MarketSebastiano Mereu
 
2011.2.13 marketing
2011.2.13 marketing2011.2.13 marketing
2011.2.13 marketingStephan Langdon
 
Distribution channels
Distribution channelsDistribution channels
Distribution channelsSmita77
 
Copy Of Channel Of Distribution
Copy Of Channel Of DistributionCopy Of Channel Of Distribution
Copy Of Channel Of DistributionWaqar Viki
 
Channel Concept
Channel ConceptChannel Concept
Channel ConceptSj -
 
7steps to effective b2b channel marketing
7steps to effective b2b channel marketing7steps to effective b2b channel marketing
7steps to effective b2b channel marketingDigital Pymes
 
Marketing Channel Structure and Functions
Marketing Channel Structure and FunctionsMarketing Channel Structure and Functions
Marketing Channel Structure and FunctionsAsia Pacific Marketing Institute
 
Chapter 10-marketing-channels-and-supply-chain-management
Chapter 10-marketing-channels-and-supply-chain-managementChapter 10-marketing-channels-and-supply-chain-management
Chapter 10-marketing-channels-and-supply-chain-managementEloisa Dela Cruz
 
Designing And Managing Integrated Marketing Channels
Designing And Managing Integrated Marketing ChannelsDesigning And Managing Integrated Marketing Channels
Designing And Managing Integrated Marketing ChannelsKhawaja Naveed
 
Distribution channels marketing management ppt
Distribution channels marketing management pptDistribution channels marketing management ppt
Distribution channels marketing management pptGanesh Asokan
 
Designing & managing : Integrated marketing channels
Designing & managing : Integrated marketing channels Designing & managing : Integrated marketing channels
Designing & managing : Integrated marketing channels Anand Dabasara
 
MARKETING-CH9
MARKETING-CH9MARKETING-CH9
MARKETING-CH9kkjjkevin03
 
Marketing channel selection
Marketing channel selection Marketing channel selection
Marketing channel selection kongara
 
Module 7 managing distribution channels
Module 7 managing distribution channelsModule 7 managing distribution channels
Module 7 managing distribution channelsJeVaughn Ferguson
 
Retailing & Wholesaling
Retailing & WholesalingRetailing & Wholesaling
Retailing & WholesalingSiti Syahirah
 
Retailing and Wholesaling
Retailing and WholesalingRetailing and Wholesaling
Retailing and WholesalingJesy Kay Recto
 

More Related Content

What's hot

11)Marketing Channels
11)Marketing Channels11)Marketing Channels
11)Marketing Channelsibzzy
 
Channel design decisions mba notes world
Channel design decisions mba notes worldChannel design decisions mba notes world
Channel design decisions mba notes worldShah Nawaz Ansari
 
Bus169 Kotler Chapter 11
Bus169 Kotler Chapter 11Bus169 Kotler Chapter 11
Bus169 Kotler Chapter 11Alwyn Lau
 
12 principles of marketing
12 principles of marketing12 principles of marketing
12 principles of marketingMehwish Kiran
 
Marketing Channels - Module 1: Where Mission Meets Market
Marketing Channels - Module 1: Where Mission Meets MarketMarketing Channels - Module 1: Where Mission Meets Market
Marketing Channels - Module 1: Where Mission Meets MarketSebastiano Mereu
 
Distribution channels
Distribution channelsDistribution channels
Distribution channelsSmita77
 
Copy Of Channel Of Distribution
Copy Of Channel Of DistributionCopy Of Channel Of Distribution
Copy Of Channel Of DistributionWaqar Viki
 
Channel Concept
Channel ConceptChannel Concept
Channel ConceptSj -
 
7steps to effective b2b channel marketing
7steps to effective b2b channel marketing7steps to effective b2b channel marketing
7steps to effective b2b channel marketingDigital Pymes
 
Chapter 10-marketing-channels-and-supply-chain-management
Chapter 10-marketing-channels-and-supply-chain-managementChapter 10-marketing-channels-and-supply-chain-management
Chapter 10-marketing-channels-and-supply-chain-managementEloisa Dela Cruz
 
Designing And Managing Integrated Marketing Channels
Designing And Managing Integrated Marketing ChannelsDesigning And Managing Integrated Marketing Channels
Designing And Managing Integrated Marketing ChannelsKhawaja Naveed
 
Distribution channels marketing management ppt
Distribution channels marketing management pptDistribution channels marketing management ppt
Distribution channels marketing management pptGanesh Asokan
 
Designing & managing : Integrated marketing channels
Designing & managing : Integrated marketing channels Designing & managing : Integrated marketing channels
Designing & managing : Integrated marketing channels Anand Dabasara
 
Marketing channel selection
Marketing channel selection Marketing channel selection
Marketing channel selection kongara
 
Module 7 managing distribution channels
Module 7 managing distribution channelsModule 7 managing distribution channels
Module 7 managing distribution channelsJeVaughn Ferguson
 

What's hot (20)

Distribution 2
Distribution 2Distribution 2
Distribution 2
 
Chapter 121415
Chapter 121415Chapter 121415
Chapter 121415
 
11)Marketing Channels
11)Marketing Channels11)Marketing Channels
11)Marketing Channels
 
Channel design decisions mba notes world
Channel design decisions mba notes worldChannel design decisions mba notes world
Channel design decisions mba notes world
 
Bus169 Kotler Chapter 11
Bus169 Kotler Chapter 11Bus169 Kotler Chapter 11
Bus169 Kotler Chapter 11
 
12 principles of marketing
12 principles of marketing12 principles of marketing
12 principles of marketing
 
Marketing Channels - Module 1: Where Mission Meets Market
Marketing Channels - Module 1: Where Mission Meets MarketMarketing Channels - Module 1: Where Mission Meets Market
Marketing Channels - Module 1: Where Mission Meets Market
 
2011.2.13 marketing
2011.2.13 marketing2011.2.13 marketing
2011.2.13 marketing
 
Distribution channels
Distribution channelsDistribution channels
Distribution channels
 
Copy Of Channel Of Distribution
Copy Of Channel Of DistributionCopy Of Channel Of Distribution
Copy Of Channel Of Distribution
 
Channel Concept
Channel ConceptChannel Concept
Channel Concept
 
7steps to effective b2b channel marketing
7steps to effective b2b channel marketing7steps to effective b2b channel marketing
7steps to effective b2b channel marketing
 
Marketing Channel Structure and Functions
Marketing Channel Structure and FunctionsMarketing Channel Structure and Functions
Marketing Channel Structure and Functions
 
Chapter 10-marketing-channels-and-supply-chain-management
Chapter 10-marketing-channels-and-supply-chain-managementChapter 10-marketing-channels-and-supply-chain-management
Chapter 10-marketing-channels-and-supply-chain-management
 
Designing And Managing Integrated Marketing Channels
Designing And Managing Integrated Marketing ChannelsDesigning And Managing Integrated Marketing Channels
Designing And Managing Integrated Marketing Channels
 
Distribution channels marketing management ppt
Distribution channels marketing management pptDistribution channels marketing management ppt
Distribution channels marketing management ppt
 
Designing & managing : Integrated marketing channels
Designing & managing : Integrated marketing channels Designing & managing : Integrated marketing channels
Designing & managing : Integrated marketing channels
 
MARKETING-CH9
MARKETING-CH9MARKETING-CH9
MARKETING-CH9
 
Marketing channel selection
Marketing channel selection Marketing channel selection
Marketing channel selection
 
Module 7 managing distribution channels
Module 7 managing distribution channelsModule 7 managing distribution channels
Module 7 managing distribution channels
 

Viewers also liked

Retailing & Wholesaling
Retailing & WholesalingRetailing & Wholesaling
Retailing & WholesalingSiti Syahirah
 
Retailing and Wholesaling
Retailing and WholesalingRetailing and Wholesaling
Retailing and WholesalingJesy Kay Recto
 
Embracing Marketing Operations: What Is It And Why Bother
Embracing Marketing Operations: What Is It And Why BotherEmbracing Marketing Operations: What Is It And Why Bother
Embracing Marketing Operations: What Is It And Why BotherClearAction Continuum
 
Retailing & wholesaling slide share
Retailing & wholesaling slide shareRetailing & wholesaling slide share
Retailing & wholesaling slide shareshino_kk
 
B2B Marketing Operations Best Practices
B2B Marketing Operations Best PracticesB2B Marketing Operations Best Practices
B2B Marketing Operations Best Practicesedynamic
 
Chapter 16 managing retailing, wholesaling, and logistics
Chapter 16 managing retailing, wholesaling, and logisticsChapter 16 managing retailing, wholesaling, and logistics
Chapter 16 managing retailing, wholesaling, and logisticshydeeraquid
 
Chapter13
Chapter13Chapter13
Chapter13audrey
 
Retailing module 5 course 1
Retailing module 5 course 1Retailing module 5 course 1
Retailing module 5 course 1thanuja
 
Marketing Channels and Supply Chain Management
Marketing Channels and Supply Chain ManagementMarketing Channels and Supply Chain Management
Marketing Channels and Supply Chain Managementmandalina landy
 
Introduction to agricultural value chains and supply chain management
Introduction to agricultural value chains and supply chain managementIntroduction to agricultural value chains and supply chain management
Introduction to agricultural value chains and supply chain managementILRI
 
Middlemen ,retailers and their functions new
Middlemen ,retailers and their functions newMiddlemen ,retailers and their functions new
Middlemen ,retailers and their functions newNikhil Sharma
 
summer internship project- A study of wholesalers & retailers feedback toward...
summer internship project- A study of wholesalers & retailers feedback toward...summer internship project- A study of wholesalers & retailers feedback toward...
summer internship project- A study of wholesalers & retailers feedback toward...Mohij Bohari
 
Channel Institutions (Module 3)
Channel Institutions (Module 3)Channel Institutions (Module 3)
Channel Institutions (Module 3)dcsastudent
 
Understanding Corporate Communication Function and Role
Understanding Corporate Communication Function and RoleUnderstanding Corporate Communication Function and Role
Understanding Corporate Communication Function and RoleMoses Gomes
 

Viewers also liked (20)

Retailing & Wholesaling
Retailing & WholesalingRetailing & Wholesaling
Retailing & Wholesaling
 
Retailing and Wholesaling
Retailing and WholesalingRetailing and Wholesaling
Retailing and Wholesaling
 
Embracing Marketing Operations: What Is It And Why Bother
Embracing Marketing Operations: What Is It And Why BotherEmbracing Marketing Operations: What Is It And Why Bother
Embracing Marketing Operations: What Is It And Why Bother
 
Retailing & wholesaling slide share
Retailing & wholesaling slide shareRetailing & wholesaling slide share
Retailing & wholesaling slide share
 
B2B Marketing Operations Best Practices
B2B Marketing Operations Best PracticesB2B Marketing Operations Best Practices
B2B Marketing Operations Best Practices
 
Kotler pom 15e_inppt_07
Kotler pom 15e_inppt_07Kotler pom 15e_inppt_07
Kotler pom 15e_inppt_07
 
Chapter 16 managing retailing, wholesaling, and logistics
Chapter 16 managing retailing, wholesaling, and logisticsChapter 16 managing retailing, wholesaling, and logistics
Chapter 16 managing retailing, wholesaling, and logistics
 
Chapter13
Chapter13Chapter13
Chapter13
 
Wholesailing
WholesailingWholesailing
Wholesailing
 
14 presentation
14 presentation14 presentation
14 presentation
 
2011.2.15 marketing
2011.2.15 marketing2011.2.15 marketing
2011.2.15 marketing
 
Retailing module 5 course 1
Retailing module 5 course 1Retailing module 5 course 1
Retailing module 5 course 1
 
Online retailing
Online retailingOnline retailing
Online retailing
 
Chapter1
Chapter1Chapter1
Chapter1
 
Marketing Channels and Supply Chain Management
Marketing Channels and Supply Chain ManagementMarketing Channels and Supply Chain Management
Marketing Channels and Supply Chain Management
 
Introduction to agricultural value chains and supply chain management
Introduction to agricultural value chains and supply chain managementIntroduction to agricultural value chains and supply chain management
Introduction to agricultural value chains and supply chain management
 
Middlemen ,retailers and their functions new
Middlemen ,retailers and their functions newMiddlemen ,retailers and their functions new
Middlemen ,retailers and their functions new
 
summer internship project- A study of wholesalers & retailers feedback toward...
summer internship project- A study of wholesalers & retailers feedback toward...summer internship project- A study of wholesalers & retailers feedback toward...
summer internship project- A study of wholesalers & retailers feedback toward...
 
Channel Institutions (Module 3)
Channel Institutions (Module 3)Channel Institutions (Module 3)
Channel Institutions (Module 3)
 
Understanding Corporate Communication Function and Role
Understanding Corporate Communication Function and RoleUnderstanding Corporate Communication Function and Role
Understanding Corporate Communication Function and Role
 

Similar to Chap 13 econ 161

Retailingwholesaling mod5 course 1
Retailingwholesaling mod5 course 1Retailingwholesaling mod5 course 1
Retailingwholesaling mod5 course 1thanuja
 
Retailing Wholesaling
Retailing WholesalingRetailing Wholesaling
Retailing Wholesalingdcsastudent
 
Retailing (Concept & Definition)
Retailing (Concept & Definition)Retailing (Concept & Definition)
Retailing (Concept & Definition)dcsastudent
 
2011.13 marketing principles
2011.13 marketing principles2011.13 marketing principles
2011.13 marketing principlesStephan Langdon
 
Chapter 16 Managing Retailing, Wholesaling And Logistics Mendoza
Chapter 16 Managing Retailing, Wholesaling And Logistics MendozaChapter 16 Managing Retailing, Wholesaling And Logistics Mendoza
Chapter 16 Managing Retailing, Wholesaling And Logistics Mendozamendozamaryrose
 
Marketing PlanBy Tara SeitlerThe Gap Company 1.docx
Marketing PlanBy Tara SeitlerThe Gap Company 1.docxMarketing PlanBy Tara SeitlerThe Gap Company 1.docx
Marketing PlanBy Tara SeitlerThe Gap Company 1.docxinfantsuk
 
retailmanagement-120324014304-phpapp01.pdf
retailmanagement-120324014304-phpapp01.pdfretailmanagement-120324014304-phpapp01.pdf
retailmanagement-120324014304-phpapp01.pdfMyghtSolidariosMBM
 
Retailmanagement 120324014304-phpapp01
Retailmanagement 120324014304-phpapp01Retailmanagement 120324014304-phpapp01
Retailmanagement 120324014304-phpapp01Nishant Singh
 
Assessment of most selling staples & FMCG products in mop & pop stores close ...
Assessment of most selling staples & FMCG products in mop & pop stores close ...Assessment of most selling staples & FMCG products in mop & pop stores close ...
Assessment of most selling staples & FMCG products in mop & pop stores close ...BHOMA RAM
 
4-WHOLE SELLING AND RETAILING.ppt
4-WHOLE SELLING AND RETAILING.ppt4-WHOLE SELLING AND RETAILING.ppt
4-WHOLE SELLING AND RETAILING.pptMahbobullah Rahmani
 
Marketing Chapter 16
Marketing Chapter 16Marketing Chapter 16
Marketing Chapter 16WanBK Leo
 
Retail Management & Retail Mix
Retail Management & Retail MixRetail Management & Retail Mix
Retail Management & Retail MixArun Khedwal
 
Managing Retailing, Wholesaling, and Market Logistics
Managing Retailing, Wholesaling, and Market LogisticsManaging Retailing, Wholesaling, and Market Logistics
Managing Retailing, Wholesaling, and Market LogisticsSumit Pradhan
 
Ch 14 retailing and wholsaling
Ch 14 retailing and wholsalingCh 14 retailing and wholsaling
Ch 14 retailing and wholsalinghashimbaba2004
 
US Department Store Overview
US Department Store OverviewUS Department Store Overview
US Department Store OverviewNick Zinzan
 

Similar to Chap 13 econ 161 (20)

Retailingwholesaling mod5 course 1
Retailingwholesaling mod5 course 1Retailingwholesaling mod5 course 1
Retailingwholesaling mod5 course 1
 
Retailing Wholesaling
Retailing WholesalingRetailing Wholesaling
Retailing Wholesaling
 
Retailing (Concept & Definition)
Retailing (Concept & Definition)Retailing (Concept & Definition)
Retailing (Concept & Definition)
 
2011.13 marketing principles
2011.13 marketing principles2011.13 marketing principles
2011.13 marketing principles
 
Retail strategies
Retail strategiesRetail strategies
Retail strategies
 
Chapter 16 Managing Retailing, Wholesaling And Logistics Mendoza
Chapter 16 Managing Retailing, Wholesaling And Logistics MendozaChapter 16 Managing Retailing, Wholesaling And Logistics Mendoza
Chapter 16 Managing Retailing, Wholesaling And Logistics Mendoza
 
4604426
46044264604426
4604426
 
Unit4 retailing
Unit4 retailingUnit4 retailing
Unit4 retailing
 
Marketing PlanBy Tara SeitlerThe Gap Company 1.docx
Marketing PlanBy Tara SeitlerThe Gap Company 1.docxMarketing PlanBy Tara SeitlerThe Gap Company 1.docx
Marketing PlanBy Tara SeitlerThe Gap Company 1.docx
 
retailmanagement-120324014304-phpapp01.pdf
retailmanagement-120324014304-phpapp01.pdfretailmanagement-120324014304-phpapp01.pdf
retailmanagement-120324014304-phpapp01.pdf
 
Retailmanagement 120324014304-phpapp01
Retailmanagement 120324014304-phpapp01Retailmanagement 120324014304-phpapp01
Retailmanagement 120324014304-phpapp01
 
Assessment of most selling staples & FMCG products in mop & pop stores close ...
Assessment of most selling staples & FMCG products in mop & pop stores close ...Assessment of most selling staples & FMCG products in mop & pop stores close ...
Assessment of most selling staples & FMCG products in mop & pop stores close ...
 
4-WHOLE SELLING AND RETAILING.ppt
4-WHOLE SELLING AND RETAILING.ppt4-WHOLE SELLING AND RETAILING.ppt
4-WHOLE SELLING AND RETAILING.ppt
 
Marketing Chapter 16
Marketing Chapter 16Marketing Chapter 16
Marketing Chapter 16
 
Chap17 e161
Chap17 e161Chap17 e161
Chap17 e161
 
Retail Management & Retail Mix
Retail Management & Retail MixRetail Management & Retail Mix
Retail Management & Retail Mix
 
Managing Retailing, Wholesaling, and Market Logistics
Managing Retailing, Wholesaling, and Market LogisticsManaging Retailing, Wholesaling, and Market Logistics
Managing Retailing, Wholesaling, and Market Logistics
 
Ch 14 retailing and wholsaling
Ch 14 retailing and wholsalingCh 14 retailing and wholsaling
Ch 14 retailing and wholsaling
 
US Department Store Overview
US Department Store OverviewUS Department Store Overview
US Department Store Overview
 
Retail management
Retail managementRetail management
Retail management
 

Recently uploaded

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfCatalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfOrient Homes
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewasmakika9823
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 

Recently uploaded (20)

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfCatalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 

Chap 13 econ 161

  • 1. Chapter 13 Retailing and Wholesaling
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Online Grocers – Why are they growing so slowly? Marketing in Action Click on screenshot for website 13 -
  • 14.
  • 15.
  • 16. Target is low price but high style Marketing in Action Source: Business Week 13 -
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. How might the National Beer Wholesalers Association add value to retailers? Marketing in Action Click on screenshot for website 13 -
  • 23.
  • 24.
  • 25. Export trade brokers help manufacturers with overseas distribution and marketing Marketing in Action Click on screenshot for website 13 -
  • 26.
  • 27.
  • 28. Retailer Marketing Decisions Figure 13.1 13 -
  • 29. A retailer like Brooks Brothers chooses to locate in very high-end shopping districts. Marketing in Action 13 -
  • 30.
  • 31. QVC Website Shop online while you watch the show Click on screenshot for website Marketing in Action 13 -
  • 32.
  • 33.
  • 34. Wholesaler Marketing Decisions Figure 13.2 13 -
  • 35.
  • 36.