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A Primer on B2B Social Media Marketing

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This is a PPT presentation we use to introduce social media marketing concepts and best practices to B2B companies, who often have technical products and complex sales. This primer is designed to be a conversation starter - to be followed up with a more specific proposal for the program.

Technologie
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A Primer on B2B Social Media Marketing By Gutenberg Communications
Problem Statement ,[object Object],[object Object],[object Object]
Examples ,[object Object],[object Object],[object Object]
Solution – Content Marketing Independent Social Media Brand
Content Marketing – Independent Brand Example DeveloperWorks (dw) is the brand IBM uses for branded communications with developers across the website, YouTube, Twitter, and more. Website Case studies Whitepapers Video Comments Responses Articles Retweets Events Personalities People Unique content
Outcome ,[object Object],[object Object],[object Object],[object Object]
Typical 1 Year Benchmarks ,[object Object],[object Object],5% click-through rate on Tweeted links 50 additional targeted company stakeholders read each case- study, whitepaper, article, blog At least one comment per post Blog is quoted in other blogs and in the media Internal teams with direct contact to stakeholders say people are reading it.
Typical 1 Year Benchmarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communities - Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communities - LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wikipedia ,[object Object],[object Object],[object Object],[object Object]
Contact ,[object Object],[object Object],[object Object]

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A Primer on B2B Social Media Marketing

  • 1. A Primer on B2B Social Media Marketing By Gutenberg Communications
  • 2.
  • 3.
  • 4. Solution – Content Marketing Independent Social Media Brand
  • 5. Content Marketing – Independent Brand Example DeveloperWorks (dw) is the brand IBM uses for branded communications with developers across the website, YouTube, Twitter, and more. Website Case studies Whitepapers Video Comments Responses Articles Retweets Events Personalities People Unique content
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.