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Marketing
1.
Introduction to Marketing
- Prof. Benson shapiro - Prof. Thomas V. Bonoma
2.
Distribution Communication Promotion
Place Whom to Sell ? What to Sell ? What price should be charged ? Where/How to Sell ? How to communicate ? Price Product 4 Ps Market Selection
3.
Participants Company Consumer
Channel Competitors Decision Making Unit 4Cs
4.
Decision Making Process
Consumer Goods Industrial Goods Channel Competition
5.
Marketing Art &
Science Right Concept to Right Situation
6.
Marketing Analysis Template
Marketing Process Market Segmentation Situational Analysis Breakeven analysis & profitability projection Market Research
7.
Producer (product/service) Consumer
(need) Marketing Activities
8.
A human activity
directed at Satisfying needs and wants through exchange process - Phillip Kotler
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