21. What’s it DO? Connect humans Surround you with motivating people Cultivate relationships Foster cohesion and affinity Maintain and grow your network Expose ideas and talent Flatten hierarchy
22. What’s it DO? Harness: power of loose ties Source products and solutions Query collective knowledge Knowledge-sharing/collaboration News and best practices Status, news and other alerts Slow-motion virtual summit Coordination of/at events
39. Externally Customer service Market awareness News Innovation Understanding Extending reach Relationships Branding Direct sales SEO Driving traffic Networking
40. Internally Sales Teams Event Planning Project Status News Coordination Interface Decentralized teams Employee Support Mentoring Problem-solving Purely Social
41. VALUE. visibility relevance relationships social capital community ideas trust research marketing networking customer service news sales SEO