The Mosaic Framework
■  Mosaic is a “process skeleton” which contains sets of practices and
predefined four roles with the so called Tile Owners, Supervisors,
Cell Masters and Targets.
■  Mosaic enables the creation of self-organizing sales and marketing
by encouraging citizen initiative and communication across the
service area.
■  A key implementations of the Mosaic systems for managing the
overall process is its crowd-sourcing web technologies.


The Mosaic framework overview
■  Each tile has 1.500 homes, divided in 9 sections
■  Each section has about 167 homes, divided in 9 cells
■  Each cell has 18 homes as target customers

TILES

TILE OWNER

SECTIONS
(9)
SUPERVISOR

CELLS
(9)
CELL MASTER

TARGETS
(18
HOMES)

TARGETS


Only 4 Roles with clear functions
■  Tile Owner
•  Responsible for the overall Mosaic process framework.
Facilitates the Supervisors. Reports to OC Marketing Director
•  Organises the Weekly Planning
■  Supervisor
•  Each one responsible for finding and facilitating 9 Cell Masters.
•  Responsible for the Monthly Open Meetup
■  Cell Master
•  Responsible for signing up 18 homes in their cell
■  Targets
•  The customer that signs-up


Mosaic Framework Organisation Chart
Target
(1)

Cell
Master
(1)

Target
(18)

Supervisor
(1)

Target
(1)

Cell
Master
(9)

Target
(18)

Tile
Owner
(1)

Target
(1)

Cell
Master
(1)

Target
(18)

Supervisor
(9)

Target
(1)

Cell
Master
(9)

Target
(18)

Marke8ng

Director
Target
(1)

Cell
Master
(1)

Target
(18)

Supervisor
(1)

Target
(1)

Cell
Master
(9)

Target
(18)

Tile
Owner
(9)

Target
(1)

Cell
Master
(1)

Target
(18)

Supervisor
(9)

Target
(1)

Cell
Master
(9)

Target
(18)

Operational Staff Gudjon Mar Gudjonsson / @gudjon Driven
Citizen

Targets
■  Targets do not have any roles or functions. They are to be handled
with care in a positive way
■  Targets are the average Joe, a consumer that has not learned about
the value of the fibre connected community
■  Everyone starts as a Targets. Some can be recruited as Cell
Masters and even Supervisors.
■  All targets are to be registered on the Mosaic web


Cell Master: Roles and Functions
■  Anyone can signup to become a Cell Master
•  Cell Masters are grass-root organized sales team
■  Cell Masters have access to standardized Sales & Marketing division
•  Cell Master Sales Kit
•  Training Material
•  Access to incentive plans
■  They can use any methods
•  Door knocking, phone calls, emailing, advertising, etc.
■  Cell Masters participate in official sales programs like;
•  The Full House incentive program


Cell Master: Full House Incentive Program
NEIGHBOURHOOD

■  The Cell Master can participate in the well defined
Full House program
■  A Home Cell is defined by the closest 18 homes
■  They can use any methods
•  Door knocking, phone calls, emailing,
advertising, etc.
■  For each signed-up customer in his/her Home Cell
the Cell Master gets a voucher for services that has
some financial value
■  For completing a Full House in its home cell the Cell Master gets an
additional reward in cash
•  They can only get this once, as a cell is defined by the cell master’s
closest home


Supervisor: Roles and Functions
■  The Supervisor communicates with its team of Cell Masters and its
Tile Owner
■  Responsible for identifying and recruiting 9 Cell Masters within its
sector
•  The Tile Manager organises each sectors with the Supervisors
■  Responsible for facilitating each of the 9 Cell Masters
■  Responsible for the Monthly Open Meetup


Tile Owner: Roles and Functions
■  The Tile Owner reports to the company’s Marketing Director
■  Responsible for the overall Mosaic process framework
■  Responsible for identifying and recruiting 9 motivated Supervisors in
its Tile
■  It’s function is to facilitate and motivate its Supervisors making sure
they all have the tools needed
■  Tile Owners plan Meetups in their area where Supervisors and Cell
Masters can be recruited, trained and facilitated


Mosaic Meetings and Events

■  Weekly Planning ■  Monthly Open Meetup
•  Organized by the Tile Owner •  Organized by each Supervisor
•  Fixed time, weekly •  Open to everyone at a friendly,
•  10 member meeting, including; accessible location
•  The Tile Owner •  Bar, popular community centre or
•  All 9 Supervisors of the Tile other free venue

•  Review the progress within each
sector, knowledge sharing and
MOSAIC
identify and communicate next
PROCESS
actions

1 2 3 4 5 6 7 8 9 10 11


Tile Owner’s Weekly Planning
■  Organized by the Tile Owner
•  Fixed time, weekly
■  10 member meeting, including the Tile Owner with the Tile
Supervisors
■  Venue:
•  Organized at a casual location like a quite bar, restaurant
■  Review the progress within each sector, knowledge sharing and
identify and communicate next actions


Biannual: TEDxYourCommunity
■  Open TEDx-organised event at a central location
•  Co-branding with TED used to create a synergy with the TED
vision
■  Organised biannually by the Marketing Manager
■  Visionary agenda on the application of gigabit connectivity for all
■  Broad range of speakers
•  Relating to the vision of the gigabit connected community
■  Used to support the Mosaic process framework
■  Organised biannually for all major communities

23 24 25 26 27 28 29 30 31 32 33


Each Supervisor is responsible for 9 Cell
Masters

SECTION MANAGER
CELL


A Mosaic Tile
■  With 9 Section Managers and 81 Cell Masters to manage a sign-
up for a target of 1.500 homes,


Cell Master: A full house reward
■  Cell Master with get a full house reward for signing up all members in
its cell
■  The reward is £80 in cash Cell Master Performance Indicator

■  The Cell Master gets a
crown medal for its new
major status
2" 4" 6" 8" 10" 12" 14" 16" 18"
■  They can only get this
once, as a cell is defined
by the cell master’s closest
Beginner Full House
home


Members Rewards
■  Game logic like reward system to help drive motivation
■  Each member gets reward medals based on their performance


Managing a cell

Cell Master Performance Indicator

2" 4" 6" 8" 10" 12" 14" 16" 18"

Beginner Full House


Cell Performance Metric System
■  Each Cell represents an real-time status that represents the
condition of the cell
■  Status can be; Not started, Active, In progress, Successful or
Completed

Ac@ve
Successful

• Zero
sign-‐ups
• If
it
has
an
• If
a
Full
House

• If
it
has
a
ac@ve
Cell
• If
13
homes
has
been

customer
Master

have
signed
up
reached

signup
(70%
signup)

Not
started
In
progress
Completed


The Tile Performance Dashboard
■  It is easy to follow the
performance of each tile with
the colour coded Tile
Performance Dashboard
■  Example on right è
•  Section 8 has no sign-ups
and no Cell Master
•  Section 9 is very successful
■  Easy to organise and
communicate with the right
members (Supervisors or Cell Masters) to facilitate, incentivise or
motivate
■  Easy to identify broken or unsuccessful cells




81 Cell Masters
1.500 homes in the Tile


Make it into a game …

… where each member has its role


Gaming-like Characteristics
■  The Mosaic should be played like a board game
•  Used to create a positive image and feel for the project


Supporting Web Technologies
■  The Mosaic framework runs on a crowd-sourcing platform with a
strong API for managing the performance of the rollout


The Mosaic Network Build Framework

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The Mosaic Network Build Framework