Wsi search and social marketing campaign overview 6 24 10
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This document outlines a digital media marketing campaign focused on search engine optimization (SEO) and social media marketing. It discusses using these strategies to generate leads, build credibility, and effectively communicate with customers. Key tactics for SEO include on-page and off-page optimization, social networking, article marketing, and keyword research. The plan also covers developing competitors' online strategies and determining target keywords. Monthly goals are set for growing followers on Twitter, Facebook, LinkedIn, and YouTube subscribers.
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Wsi search and social marketing campaign overview 6 24 10
- 1. Digital Media Marketing Campaign Search Engine Optimization and Social Media Marketing
- 6. Execution – Competitive Analysis What you need to know to get in front of your competition! Who are your Top 10 competitors? What is there internet strategy? How can I compete? What is my industry searching for and how are they going to find me?
- 7. SEO Execution – Search Marketing On Page/Off Page Social Networking Social Bookmarking Blog Linking/Commenting Article Marketing Directory Linking Press Releases Video Marketing
- 9. SEO Landscape… Wikipedia links HighValue LowValue Keyword stuffing Link trading Automated content generation Automatedblog spam IP cloaking Press releaseoptimization On pageoptimization Parasite hosting Injected links Paid directorylink building Do followblog comments Search enginesubmission Spam reportingcompetitors DMOZ, Yahoosubmission Metakeywords XML Sitemapcreation Vertical searchtargeting Keyword research Rewriting dynamic URLs Embedded widgets& badges Viral contentLinkbait PageRank sculpting Internal linkarchitecture
- 10. SEO going forward… Wikipedia links HighValue LowValue Keyword stuffing Link trading Automated content generation Automatedblog spam Spam reportingcompetitors DMOZ, Yahoosubmission Metakeywords IP cloaking On pageoptimization Parasite hosting Injected links Paid directorylink building Do followblog comments Press releaseoptimization Search enginesubmission XML Sitemapcreation Vertical searchtargeting Keyword research Rewriting dynamic URLs Embedded widgets& badges Viral contentLinkbait PageRank sculpting Internal linkarchitecture
- 11. Execution – Social Media Marketing Twitter 200 Followers/month Facebook – 100 Friends/month LinkedIn – 50 Connections/month YouTube – 20 Subscribers/month
Hinweis der Redaktion
- We have all heard of black hat and white hat SEO.But do we know the difference between some of these techniques?This scatter graph shows the search engine optimization techniques being used and the value that one could expect from each technique.It is obvious that we should focus on the white hat techniques of high valueThat way we will provide good relevant content that would help in converting search traffic to prospects
- This scatter graph shows the “high value” road that white hat SEOs should implement.Focus on getting your content found, then make it easy to share so that it gets spoken about and goes viral.Vertical search engines for specific nichesE.G. www.guidedmed.com Embeded widgetsCreating embeddable content like widgets, badges, or videos can be a fantastic link-building strategy for many reasons.Ensures the link when they use your widgetHas anchor text & target page – you get to chooseHard to buildHard to incentivizeHard to get wide distributionWhere is it relevant to your business