Oliver Greenfield from the Green Economy Coalition discusses the emerging principles of the Green Economy

1. Prosperity
Opportunity
Recovery
Oliver Greenfield, Convenor
Green Economy Coalition
oliver.greenfield@greeneconomycoalition.org

2. 2009 GEC shared analysis:
environmental conditions getting worse, poverty persists,
inequalities growing, current economic activity not enabling
sustainable development
GEC shared vision: prosperity for all within one planet
limits
GEC Goal:
to accelerate the transition to a green, fair and
inclusive economy

3. National dialogues: 9 Principles for a green economy
1. It delivers sustainable development
2. It delivers equity (Justice Principle)
3. It creates genuine prosperity and wellbeing for all (Dignity Principle)
4. It helps looks after the natural world
5. It is inclusive and participatory in decision making
6. It is accountable (The Governance Principle)
7. It builds economic, social & environmental resilience (Resilience Principle)
8. It delivers sustainable consumption and production
9. It invests for the future
http://www.greeneconomycoalition.org/updates/9-
principles-green-economy-online-consultation

4. For the green economy coalition a green, fair
and inclusive economy looks like this...
The big picture of
an economy that:
1. helps look
after the
natural world
and...
2. shares
economic
benefits and
opportunities
more fairly
5 themes of change.....

5. 1. Managing natural capital
A green economy is one that invests, protects and restores our ecosystems and
biodiversity in order to secure their services for people today and for future
generations
We see: jobs, income, security, improved environmental conditions
• science determining sustainable levels of resource extraction and
ecosystem services
• We see new markets in ecosystems services
• We see rural jobs in managing natural assets
• We see community ownership of natural assets

6. 2. Investing in people
A green economy is one that allocates economic benefits and costs fairly
to achieve a more just and equitable society
We see: re-skilling, economic inclusion, community investment
• The development of a wellbeing society
• Social innovation
• Local service industries
• Community resilience

7. 3. Greening economic sectors
Greening the brown sectors and growing the green sectors
We see: innovation opportunity, economic growth and resilience, increased prosperity
for all
• Sustainable energy for all, sustainable agriculture
• Green cities and communities
• Improved livelihoods and decent work
• Resource efficiencies and improved supply chain confidence

8. 4. Influencing financial flows
Tax, subsidy, public procurement reform, development banks, state banks – creating
investment grade frameworks to leverage private finance – investing for the longer term
We see:
New growing
markets,
investor confidence,
consistent growth,
healthier public
finances

9. 5. Improving governance and measurement
redefine 'progress' and good governance to meet environmental and societal needs
We see measuring what matters:
•Sustainable development goals
setting objectives for the global
green economy
•Beyond GDP setting objectives
for national economics
•Corporate report or explain
clarifying a companies
contribution to wellbeing and
environmental health

10. Prosperity, Opportunity, Recovery
Thank you, Oliver Greenfield, Convenor
Green Economy Coalition
oliver.greenfield@greeneconomycoalition.org