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Building a Social Networking Site with Open Source ToolsGreg SvitakManager of Product Development
Creators of Playaway Located in Solon 100+ employees Inc 500 Top 25 for Consumer Electronics #1 in Cleveland Over 2 million units shipped
What is Playaway?
Objective ,[object Object],[object Object]
Why create a social network site instead of joining an existing one?
Why create a social network site instead of joining an existing one? Niche based communities provide a specific service Often require specific requirements Ability to control your own destiny Must play in the platform’s sandbox Innovate new use cases for social media Create and brand your own social presence Develop closer relationship between members Provide greater ownership of social network data Develop new business models for social data Integrate with generic platforms to share data across networks
THE CIVIC “MARKET PLACE” IS COMPLEX AND DIFFICULT TO ACCESS Funders Govern-ment Today’s Civic Agenda Setters “Customers” Broader Community For-Profit Sector NGOs Qualified Talent Pool Ideas & Champions
PURPOSE  CREATE A VIRTUAL MARKET PLACE THAT IS OPEN AND ACCESSIBLE Qualified Talent Pool Ideas & Champions Virtual Civic Marketplace Customers & Traditional Agenda Setters
What open source platforms exist?
What Open Source Tools Exist Set of Joomlaplugins Great for basic social sites Expansive list of available themes Set of WordPressplugins and themes Geared toward blogs Missing status updates and wall functionality
What Open Source Tools Exist Very mature platform with very active open source community Geared towards a developer Security is very granular Existing modules provide all functionality required
Drupal Themes A "theme" is a collection of files that define the presentation layer or "look and feel" of a Drupal site. Allow the presentation layer to be extracted
Drupal Modules Modules allow administrator to add or extend functionality of your site To install module, just download and place in specific directory  1000+ modules available for download
ReachCleveland Module Listing
Organic Groups ,[object Object]
Access control is the topping on the cake
As a SN developer most of your work would be to extend your modules to interact with organic groups, like a blog for a group, album for a group etc,[object Object]
Drupalforfacebookdesigned to launch your drupal site within Facebook
Takes care of fbml and integrates Facebook API and application access control.
Can configure the Drupal site to show latest idea submissions/request for help on Facebook,[object Object]
Example #2

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Building Social Networks with Open Source Tools

  • 1. Building a Social Networking Site with Open Source ToolsGreg SvitakManager of Product Development
  • 2. Creators of Playaway Located in Solon 100+ employees Inc 500 Top 25 for Consumer Electronics #1 in Cleveland Over 2 million units shipped
  • 4.
  • 5. Why create a social network site instead of joining an existing one?
  • 6. Why create a social network site instead of joining an existing one? Niche based communities provide a specific service Often require specific requirements Ability to control your own destiny Must play in the platform’s sandbox Innovate new use cases for social media Create and brand your own social presence Develop closer relationship between members Provide greater ownership of social network data Develop new business models for social data Integrate with generic platforms to share data across networks
  • 7.
  • 8. THE CIVIC “MARKET PLACE” IS COMPLEX AND DIFFICULT TO ACCESS Funders Govern-ment Today’s Civic Agenda Setters “Customers” Broader Community For-Profit Sector NGOs Qualified Talent Pool Ideas & Champions
  • 9. PURPOSE CREATE A VIRTUAL MARKET PLACE THAT IS OPEN AND ACCESSIBLE Qualified Talent Pool Ideas & Champions Virtual Civic Marketplace Customers & Traditional Agenda Setters
  • 10. What open source platforms exist?
  • 11. What Open Source Tools Exist Set of Joomlaplugins Great for basic social sites Expansive list of available themes Set of WordPressplugins and themes Geared toward blogs Missing status updates and wall functionality
  • 12. What Open Source Tools Exist Very mature platform with very active open source community Geared towards a developer Security is very granular Existing modules provide all functionality required
  • 13. Drupal Themes A "theme" is a collection of files that define the presentation layer or "look and feel" of a Drupal site. Allow the presentation layer to be extracted
  • 14. Drupal Modules Modules allow administrator to add or extend functionality of your site To install module, just download and place in specific directory 1000+ modules available for download
  • 16.
  • 17. Access control is the topping on the cake
  • 18.
  • 19. Drupalforfacebookdesigned to launch your drupal site within Facebook
  • 20. Takes care of fbml and integrates Facebook API and application access control.
  • 21.