1. Greg Stellato
gstellato@locamoda.com
www.twitter.com/gstellato25
PLACE-BASED SOCIAL MEDIA +1 617 864 9600 x.104

2. Cup Buzz presented by AT&T allowed fans to use Facebook, Twitter, rich media ads
and their mobile phones to cheer for their favorite teams and LocaModa’s place-
based social media platform moderated, curated and streamed those
conversations to Facebook and more than 800 sports bars, nationwide.
Objective: Build off AT&T sponsorship
platform. Deliver a more integrated user
experience reinforcing AT&T’s goal of
owning conversations around the World
Cup
• 4 week flight
• 800+ locations (cross-channel)
• Mobile messaging via Twitter & SMS
• Full web integration (Facebook, rich
media banner ads)
• 400,000 plus messages hit LocaModa’s
platform
• Full moderation & curation service
Copyright © 2010 LocaModa Inc.

3. LocaModa BrandLink: Verizon
Verizon DRIOD sponsored LocaModa’s foursquare application via LocaModa’s
BrandLink ad platform. This campaign brought Verizon DRIOD into high
trafficked venues where consumers have a very high propensity for social
media adoption.
Objective: Increase awareness for Verizon’s
DROID App Store by targeting early
adopters & influencers in select DMAs.
• 3 week flight
• First to market with LocaModa’s
Foursquare application
• Hyper-local targeting
• Check-ins increased 30% on average vs.
16% at non-branded locations
• Full moderation & curation service
Copyright © 2010 LocaModa Inc.

4. AT&T engaged millions of college basketball fans with a fully integrated cross
channel campaign. Consumers could easily engage with LocaModa’s
platform from their phones and from any of the 800+ sports bars as well as
from their computers via TitleTweets.com.
Objective: Deliver a unique user experience
for fans to cheer on their favorite college
basketball teams while generating brand
awareness & AT&T’s sponsorship of the
Final Four.
• 4 week flight
• 800+ locations (sports bars)
• Mobile messaging via Twitter & SMS
• 100,000 plus messages hit LocaModa’s
platform
• Full moderation & curation service
Copyright © 2010 LocaModa Inc.

5. Current work with Buick
LocaModa currently provides custom wiffiti applications to Buick for the
LaCrosse & Regal that reside on Buick.com under the ‘Share your thoughts’
banner.
Objective: Buick’s messaging platform
gives consumers the ability to
listen and be heard regarding all
things Regal and LaCrosse.
• 12 month campaign
• Full integration into Buick.com
• Live stream of Consumer & Industry
posts
• Full moderation & curation service
Copyright © 2010 LocaModa Inc.

6. Vans introduced “BeHere”, an interactive campaign, enabling millions to share
their images, thoughts & hopes across the globe in seven languages. The
best submissions went live on the iconic MTV Screen in Times Square. The
flight ran during the holiday season with an emphasis on New Years Eve.
Objective: Enhance Vans social media
presence. Give Vans fans something
cool.
• 3 week flight
• Messaging from web (.com & banner ads) &
phones
• Video memento for users to share with
friends
• 2 marriage proposals!
• 82% photos via web, 4% text messages, 7%
web text, 7% email
• Full moderation & curation service
Advertising Age Five Mobile Trends for 2010 – January 21, 2010
Copyright © 2010 LocaModa Inc.

7. George Tweets
TBS introduced “George Tweets”, an interactive campaign that raised
awareness for the new show, Lopez Tonight. The campaign leveraged
Lopez’s Twitter following to share thoughts across LocaModa’s place-based
social media network.
Objective: Leverage Lopez’s affinity to
Twitter & broadcast fully moderated
public conversation with George and his
fans.
• 14 day flight
• Times Square, 600+ Locations,
lopeztonight.com
• Branded presence on georgetweets.com
• 10,000 plus targeted tweets
• Full moderation & curation service
2010 Gold Apex Award Winner
Copyright © 2010 LocaModa Inc.

8. VH1 – The Great Debates
VH1 wanted to connect TV, web & digital out-of-home audiences to their Great
Debates TV program. LocaModa’s place-based social media platform
enabled audiences to engage with each other and the TV show, all in real-
time, on all these channels simultaneously.
Objective: Create a parallel interactive
digital debate campaign to run along
side & fully integrate a TV program &
Facebook.
• 5 day flight.
• First to connect Facebook, Twitter, digital
out-of-home to TV
• 375,000 total consumer messages over 5
days.
• 11 percent direct response
• > 10 percent via web (Facebook, VH1 blog,
etc.)
• > 1 percent from mobile
• Industry recognition via awards & press
2010 MediaPost Award Winner, 2010 DSE Content Award Winner
Copyright © 2010 LocaModa Inc.