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Creating a UX Culture
  With Our Clients and in Our Company
About nForm
UX, Design and Development Company
HQ in Edmonton
15 people
“Management Consultants for the Web”*



* Matthew Milan came up with this
Business
Return on Investment


      Value

Return on Experience
      User
Company   Client




Tangible




Intangible
For most development
       People are most invested
                                        projects, it’s the norm
         in the decisions they
           make themselves
                                                    it’s a requirement for
                                                             change
                     Freedom to fail
                                                          Willingness to try new
Freedom to experiment, learn

                                    Failure
                                                                  things


                                                             Willingness to listen
     Autonomy        Taking risks

                                          Blame and shame

    Personal
                                                      Accept and move on
  accountability
                     Transparency
Eliminate stigma
 Engage in practical research
                                                         associated with research
     related to problem
                                   Reduce guesswork
                                     behind design           Prioritize problems &
     Identify assumptions                                           solutions
       behind solutions
                                     Connect design to
                                                               Provide a framework for
                                     business problems
 Test solutions early
                                                             testing the solution--does it

                            Evidence                             achieve objectives?

Provide foundation for
      iteration
                                                              Confidence in solution
                                      Trust
                                                            Reduce political solutions
               Transparency


                                        Improved decision-making
                  Freedom to
               experiment, learn
ve
                       1/3 pages ha
                        less than 10
                           widgets




 Web Analytics        Content Analytics

Usability Testing        Surveys

   Interviews       Contextual Inquiry

 Diary Studies
Talk their language:
                                                                  Explain: clients need to
          lower costs, mitigate
                                                                  understand why we do
                                         Focus on client’s
         risks, increase revenue
                                                                   things the way we do
                                       business problem, not
                                           UX methods
Cultivate a deep respect
  for client’s problem
                                                          Show results through
                                                            early evaluation
      Clients want a solution to the
        problem, not wireframes



                               Results                                  Share everything
  Can’t be dogmatic
   about methods

                                                                  Understanding of UX
                                                                    Process & Value
  Design process to fit
       problem                                    Trust

                                   Education &
          Freedom to
                                   Evangelism
       experiment, learn
Keynotes



Web Strategy Summit
May 4 & 5, 2009
Delta Bow Valley Hotel         Avinash Kaushik
                               Analytics Evangelist, Google
Calgary, Canada
http://webstrategysummit.com


Call for submissions closes
January 31 (this Saturday)
                               Jeremiah Owyang
                               Web Strategist, Forrester

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Creating a UX Culture

  • 1. Creating a UX Culture With Our Clients and in Our Company
  • 2. About nForm UX, Design and Development Company HQ in Edmonton 15 people “Management Consultants for the Web”* * Matthew Milan came up with this
  • 3.
  • 4. Business Return on Investment Value Return on Experience User
  • 5. Company Client Tangible Intangible
  • 6. For most development People are most invested projects, it’s the norm in the decisions they make themselves it’s a requirement for change Freedom to fail Willingness to try new Freedom to experiment, learn Failure things Willingness to listen Autonomy Taking risks Blame and shame Personal Accept and move on accountability Transparency
  • 7. Eliminate stigma Engage in practical research associated with research related to problem Reduce guesswork behind design Prioritize problems & Identify assumptions solutions behind solutions Connect design to Provide a framework for business problems Test solutions early testing the solution--does it Evidence achieve objectives? Provide foundation for iteration Confidence in solution Trust Reduce political solutions Transparency Improved decision-making Freedom to experiment, learn
  • 8. ve 1/3 pages ha less than 10 widgets Web Analytics Content Analytics Usability Testing Surveys Interviews Contextual Inquiry Diary Studies
  • 9. Talk their language: Explain: clients need to lower costs, mitigate understand why we do Focus on client’s risks, increase revenue things the way we do business problem, not UX methods Cultivate a deep respect for client’s problem Show results through early evaluation Clients want a solution to the problem, not wireframes Results Share everything Can’t be dogmatic about methods Understanding of UX Process & Value Design process to fit problem Trust Education & Freedom to Evangelism experiment, learn
  • 10. Keynotes Web Strategy Summit May 4 & 5, 2009 Delta Bow Valley Hotel Avinash Kaushik Analytics Evangelist, Google Calgary, Canada http://webstrategysummit.com Call for submissions closes January 31 (this Saturday) Jeremiah Owyang Web Strategist, Forrester