SEO and Influencer Marketing - Better Together

WEBINAR: 
WEB PRESENCE ANALYTICS &  
INFLUENCER MARKETING
Krista LaRiviere
Cofounder & CEO, gShift

Chris Keevill
Cofounder & CEO, InNetwork
#SEOandInﬂuencers @Keevill @KristaLaRiviere @gShiftLabs

LET’S TALK ABOUT:
1.  gShift & InNetwork Acquisition News
2.  Importance of Influencer Marketing
3.  The link between SEO & Influencers
4.  Discoverability & Audience Development
5.  Off-Site Content, Influencer Analytics, kontextURLs &
Reporting

•  SaaS platform collects and stores billions of content-level
data points from search and social.
•  We do this for 10,000+ brands and 6,000+ users in 22
countries.
•  We transform big data into insights with intelligence for
decision making.
•  Analytics informs the content marketing workﬂow process
helping content marketers create smarter content and
prove engagement & performance of that content
investment.

GSHIFT’S SOFTWARE.

•  Branded, vanity short URLs
•  Near real-time Content
Performance by Channel
•  Long-term data storage
•  The true connector of SEO and
Social Media to Content Marketing
•  Influencer Analytics
•  Insight into the Dark Funnel

Technology to Monitor & Track Earned & Owned Onsite, Offsite and Offline content
KONTEXTURLS.

The InNetwork Influencer Marketplace
empowers you to find trusted social
media influencers that can deliver your
brand message to your defined target
audience with easy to use tools.

•  Search for vetted influencers
•  Create targeted campaigns
•  Review influencer profiles and
audience data
•  Measure and track your results
INNETWORK’S TECHNOLOGY.

gShift lives at the data intersection of Content Marketing, Influencer Marketing & SEO.
Social
Media
•  Search engine optimization is about brand
discovery by keyword & content. 

•  Social Influencers are now the distribution  
channels of brand content. 

•  Brands are demanding measured results of
their investments into content creation. 

•  Unique content-level data across an entire web
presence including influencer analytics for
decision making and reporting.
Influence
r
BETTER TOGETHER.
Content
Performance
Analytics
API
API
SEO
Influencer
Marketing
API
Paid Media
Automation &
Analytics
Content
Publishing &
Distribution
Marketing
Automation &
CRM

Social
Media
We solve four problems:

1.  Simplifying the digital marketer’s day.

2.  End-to-end for SEO, Content and
Influencer Marketing.

3.  Off-Site Analytics (kontextURLs) to
light up the dark sales funnel and lead
scoring.

4.  Content Distribution and Amplification.
THE PROBLEM WE SOLVE.

Creating content for your site is not
enough. You need additional
distribution and amplification using
off-site channels.

Effectively get in front of your target
audience by partnering with
influencers who share the same
audience.
Influencers
CONTENT DISTRIBUTION & AUDIENCE
DEVELOPMENT.

“Every single person in every single social
network is a distribution channel.”

Influencer Marketing is a new way of
marketing that involves working with key and
strategic advocates as a way to reach a
specific target market with your brand’s
message.

It is the partnership of people on social media
who are considered to be credible,
authentic, are engaged and have a
significant audience.

INFLUENCER MARKETING.

22% of marketers say inﬂuencer marketing is their most cost-eﬀective customer acquisition channel.
INFLUENCER MARKETING.

Data: Tomoson
$6.50
is made by businesses for every
$1 spent on inﬂuencer marketing

AudienceReach
Number of Influencers
Publishers
Celebrities
Regular People
INFLUENCE LONG TAIL.

Social
Media
SEO & INFLUENCER MARKETING.
Inﬂuencer marketing goes beyond celebrity
endorsements. Successful outreach
campaigns are often as a result of
partnering with regular people who are
authentic, genuine and credible.

IDENTIFYING INFLUENCERS.

ON-SITE VS OFF-SITE CONTENT.

Brands are experiencing disruptive change with

Data: Sirius Decisions
67%
of a customer’s digital interaction with
brand content is oﬀ-site.

REALITY OF OFF-SITE CONTENT.

“Onsite and oﬀsite search ranking results” - US 13/285, 995
“So putting an emphasis on building trust for all of your content could
become one of the biggest undertakings you have in 2016.”
GOOGLE’S PATENT.

Traditional analytics providers rely on tracking
code, and therefore are only possible on web
properties you control.

Engagement can happen beyond what is seen
publicly, with content being shared through
dark social.
TRACKING OFF-SITE CONTENT.

Read more – gshift.it/DandD
TRACKING INFLUENCER MARKETING.

SmartURLs enable you to track a piece of content
that leverages content tags, taxonomy and
conversion paths for all of your external and on-
site content.

Empowers digital marketers and content creators
to illuminate engagement and conversion
analytics without the use of a traditional analytics
tool.

Inﬂuencer Analytics!
SMARTURLS.

Channel, Content, Inﬂuencer
CONTENT PERFORMANCE.

INFLUENCER MARKETING ANALYTICS.

SO WHAT?
“It’s about the long-term process of enhancing both
the brand’s web presence asset and the opportunity
for discoverability in search and social, throughout
the prospect’s buying cycle and across any device.”
- Krista LaRiviere

1.  Influencer marketing campaigns as an extension of
your existing digital campaigns.
2.  Identifying influencers by keywords that are already
performing for you online.

3.  Tracking off-site content.
4.  Influencer Analytics
SUMMARY.
@KristaLaRiviere
@Keevill

THANK YOU.

SEO and Influencer Marketing - Better Together

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Ähnlich wie SEO and Influencer Marketing - Better Together

Ähnlich wie SEO and Influencer Marketing - Better Together (20)

Mehr von gShift

Mehr von gShift (14)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

SEO and Influencer Marketing - Better Together