Web 2.0 NY: When Products Start Talking Back
•
6 gefällt mir•3,119 views
How the Internet of Things is reshaping product development and marketing
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (19)
Andere mochten auch
Andere mochten auch (17)
Ähnlich wie Web 2.0 NY: When Products Start Talking Back
Ähnlich wie Web 2.0 NY: When Products Start Talking Back (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Web 2.0 NY: When Products Start Talking Back
- 1. What Happens When Our Products Start Talking Back? September 29th, 2010 Garrick Schmitt @gschmitt garrick.schmitt@razorfish.com Managing Director, Experience & Platforms, Razorfish
- 3. A) Developer?B) Designer?C) Marketer?D) None Of The Above?
- 4. A) Smartphone?B) Kindle/iPad?C) GPS?D) Nike+?E) SmartMeter?F) More Than One? G) None Of The Above?
- 5. Will The Internet Of Things Will Reshape Marketing?
- 6. Our Panelists:Usman Haque, Pachube Andrew Zolty, Breakfast Allison Mooney, MobileBehaviorShiv Singh, PepsiCo
- 7. “The Internet of Things refers to the networked interconnection of everyday objects. It is generally imagined as a self-configuring wireless network of sensors whose purpose would be to interconnect all things.”
- 8. “After that, you’re more machine than man.”-- Gary Shteyngart on TwitterAuthor, Super Sad True Love StoryNew York Magazine
- 9. Botanicalls Photo Courtesy of http://interactiondesign.sva.edu/blog/archive-detail/2009/04/
- 11. BakerTweet Photo Courtesy of http://tweethacking.com/twitter-hacks/twitter-hack-baker-tweet-updates-baking-status-on-twitter/
- 12. Nokia ECO
- 13. Nike+
- 14. Hacks Photo Courtesy of http://www.mobilebehavior.com/2010/07/21/wearable-computing-check-in-here-on-foursquare-via-nike/
- 15. How Big Could This Be?
- 16. More Devices Are Connected Than People: US Carriers Added 2.6mm Devices In Q2 Versus 1.2mm Contract Customers 1) GigaOm http://gigaom.com/2010/08/10/stats-the-age-of-the-internet-of-things-has-dawned/
- 17. AT&T Added 896,000 Connected Devices In Q2 2010Verizon Added 264,000 Embedded Device Connections In Q2 2010 1) Chetan Sharma http://chetansharma.com/usmarketupdateq22010.htm
- 18. ARM Customers Sell About 4 Billion Chips This Year Average US Consumers Consume 230 MB/mo Up 50% In Six Months New York Times http://bits.blogs.nytimes.com/2010/09/20/you-too-can-join-the-internet-of-things/ Chetan Sharma http://chetansharma.com/usmarketupdateq22010.htm
- 19. 281 Exabytes of Online Data In 2009, Up 56x Since 2002 By 2014, Cisco Predicts 3.6 Exabytes Of Mobile Network Data Per Month – The Equivalent of 1 Billion DVDs http://www.readwriteweb.com/archives/the_coming_data_explosion.php http://news.cnet.com/8301-30686_3-10449758-266.html
- 20. Sensor Revolution:Vibration, Tilt, Rotation, Navigation, Sound, Air Flow, Light, Temperature, Biological, Chemical, Humidity, Pressure, Location….
- 21. A Few Examples…
- 22. LIVESTRONG
- 23. LIVESTRONG
- 24. PEPSICO
- 25. PEPSICO
- 26. NATURAL FUSE
- 27. NATURAL FUSE
- 28. Key Questions:
- 29. 1. Changes To Product Development?2. Shifting Approach To Marketing?3. New Ways To Share Experiences?4. New Ways To Tell Stories?5. New Ways To Change Behavior?
- 30. Garrick Schmitt, @gschmittUsman Haque, @uahAndrew Zolty, @aszoltyAllison Mooney, @allimooneyShiv Singh, @shivsingh
- 31. Thank You