How Social Media is best used in Multi-Channel Marketing Initiatives and how to best build these campaigns for yourself and your customers. Additional topics that will be covered in this webinar will be: * Understanding how the target audiences communicate in various channels, like Social Media, and how getting noticed is most important; * Driving traffic from these campaigns and how lead generation is done in these channels; * Real examples of blending marketing campaigns online, Social Media marketing with traditional to get people to want to learn more about your product or service; * Leveraging Online Marketing for your company.

1. Social Marketing and Your Company

5. Is it really effective?

6. What are they using it for?

9. $ $ $ $ Optimize / Social Friendly TOOLS Get Noticed Nurture Engage Conversation Landing Pages Offers Emails Polls Social Media Blogging Analytics Content Mgmt SEO Nurture Engage Conversation Convert Convert Action - Publish - Engage – Converse - Share Convert / Measure Product? Service? Asset? Integrated Multi-Channel Marketing

17. Engage and Nurture – The Ongoing Conversation

18. Social Media prospecting versus "cold calling"

19. Driving traffic - What's the website have to do with it?