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Social and Mobile Media for Prospecting and Lead Generation,[object Object],    John Foley, Jr., Grow Socially, Inc.,[object Object]
John Foley, Jr.,[object Object],One of the 50 most influential people in Sales Lead Management by Sales Lead Management Associationin 2010,[object Object],Ranked #15 Top CMO on Twitter in 2010,[object Object],Inducted into NAPL’s SoderstromSociety in 2010,[object Object],Book titled: “Business Transformation – A New Path to Profit for the Printing Industry” Release Date March 2011,[object Object],2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category,[object Object]
Overview:Walk the Talk, Learn What Needs to Be Done,[object Object],Social Media’s Impact,[object Object],Best Practices,[object Object],Prospecting 101,[object Object],Building Your Network,[object Object],What does mobile have to do with it?,[object Object]
Oh ya! We are getting Social…,[object Object]
Reminders for Social Media,[object Object],[object Object]
Listen
Share Content
Build RelationshipsYou can only do direct mail & email so many times, social media is unlimited as long as you don’t spam.,[object Object]
Prospecting 101,[object Object]
Prospecting 101+:The reach is greater – How good is that?,[object Object],Finding prospects today can be easier.,[object Object],They find you,[object Object],Play in their sandbox,[object Object],They have easier ways to find trusted resources,[object Object],Getting Noticed – Social , Web Site SEO, Blogs,[object Object],Funnel them,[object Object],Landing Pages,[object Object],Lead tracking,[object Object]
Prospecting 101:Define your process,[object Object],Marketing drives inquiries,[object Object],Research – inquiries,[object Object],Finding them on Social Media,[object Object],Lead management,[object Object],Nurture,[object Object],Engage, Offer, Follow up,[object Object],Analyze,[object Object],How are we doing?,[object Object]
Marketing to Sales Funnel – 5 Step,[object Object],3,[object Object],2,[object Object],1,[object Object],Lead Score,[object Object],Hot,  Warm,  Cold,[object Object],Provide Target,[object Object],Personalized Direct Mail ,[object Object],& Landing Pages,[object Object],Prospect / Customer Pool,[object Object],Multi-Channel,[object Object],Multi-Media Campaigns,[object Object],Email, Direct Mail, Social Media,[object Object],Inquiry / Leads in Funnel,[object Object],Automated Marketing,[object Object],Lead Nurture ,[object Object],Multi Touch Campaign starts,[object Object],Social Media,[object Object],Email,[object Object],Phone,[object Object],Direct Mail,[object Object],And More,[object Object],Sales,[object Object],CRM…,[object Object],Web,[object Object],Agent Calls,[object Object],Measure, Adjust, Redo!,[object Object],CRM Tool,[object Object],Sale!,[object Object],4,[object Object],5,[object Object],Marketing Automation,[object Object],Analytics –Numbers, Money, Leads, Inquiries, Mail vs. Web, and more,[object Object]
CONTENT SUPPORTS NURTURING,[object Object]
Social Media Prospecting,[object Object],[object Object]
Make connections
Follow folks
Stay in front of your audience
Join in the conversation
Blog
Post information and possibly comment on their company blog
Facebook
Find the friend!
Post the video and someone subscribes
Twitter
Follow your prospect
Refer to website blog content
Website – Polls – Offers – CONTENT (The new King!),[object Object]
		LinkedIn,[object Object],Research leads and inquiries ,[object Object],Keep status updated,[object Object],Take part in discussions/groups,[object Object],Register your events ,[object Object],Share your blog,[object Object],Post your work experience,[object Object],Join your company’s network,[object Object]
Profile Plus,[object Object],http://ilnk.me/6cbf,[object Object]
Researching a Lead or Inquiry,[object Object],Learn more about them!,[object Object],Begin the nurturing process!,[object Object]
Tricks: Keep Status Updated,[object Object],Shown on your profile ,[object Object],Emailed to people in you network,[object Object]
Take Part in Discussions,[object Object],Post your updates in other Groups. ,[object Object],Ask questions on topical issues of interest to the members. ,[object Object],Never lose sight that it’s all about social interaction.,[object Object]
Announce Your Events,[object Object],It is posted on your profile,[object Object],It is listed in the event directory,[object Object],You can invite people to attend — all through LinkedIn,[object Object]
Share Your Personal or Company Blog,[object Object],Stay in front of them!,[object Object]
Post Your Work Experience,[object Object]
Join Your Company’s Network,[object Object]
		Facebook,[object Object],Connect with the prospect,[object Object],Stay in front of your prospects,[object Object],Post your employer ,[object Object],Share:,[object Object],Photos & Videos of Work Functions,[object Object],Tag people who participated,[object Object],Share industry & company news on your wall,[object Object],Connect & Converse ,[object Object]
Stay in Front of Your Prospects: Keep Your Wall Active with Company News,[object Object]
You’ll Show Up in Your Audience’s News Feed More!,[object Object]
Post Your Employer,[object Object]
Share photos & videos, you can even use your phone for this!,[object Object]
		Twitter,[object Object],Engage with Prospects,[object Object],Tweet Often,[object Object],Follow Your Company,[object Object],Use Relevant Keywords and Hashtags,[object Object],Fill your bio with keywords,[object Object]
Engage with Prospects- Retweet!,[object Object]
Tweet Often and Relevant! :Don’t have your tweets get lost in the Twitter-feed, thousands of tweets are posted within seconds! ,[object Object]
Get your company involved,[object Object]
Keywords/Hashtags: #dscoop6  ??? Hello??  Lets look?,[object Object]
Fill Your Bio with Keywords,[object Object]
Add prospects to list,[object Object]
		YouTube,[object Object],Create your video today,[object Object],Create a company/personal channel,[object Object],Create videos for:,[object Object],Describing your services,[object Object],Event/Product Promotion,[object Object],Various Team Members,[object Object],Testimonials & Case Studies,[object Object],Tag videos with keywords,[object Object]
Create Your Own Channel,[object Object],Make it easier for your viewers to find more videos by your company!,[object Object]
Demonstrate Your Value,[object Object]
Tradeshow Marketing Campaign,[object Object],[object Object]
Introducing Yourself
What you will promote
Where booth will be
Your contact information
List reasons to visit the booth
Show products that will be showcased at event,[object Object]

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DScoop Using social and mobile media for prospecting and lead generation

Hinweis der Redaktion

  1. Explore the business case for social and mobile media–not just for marketing purposes, but as a way to generate leads and build client relationships. Learn what’s new with social media and mobile media and how you can use these tools for prospecting and lead generation.
  2. By 2014, this chart projects that 2/3rds of all web users will be spending time regularly on social media sites.
  3. Inquiries – they may have interest they inquiriedSuspects - Someone who meets your criteria – better when they inquiried and meet itProspects - Someone who meets and qualifiedLeads - FunnelNurturing
  4. Inquiries – they may have interest they inquiriedSuspects - Someone who meets your criteria – better when they inquiried and meet itProspects - Someone who meets and qualifiedLeads - FunnelNurturing
  5. Strike while the iron is hot