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Roberto Grossi | Social Media Easy http://www.socialmediaeasy.it http://www.socialmediaeasy.it Roberto Grossi | Social Media Easy
Challenges for SMEs Optimize resources and knowledge Innovation and change processes internationalization
C. Li, J.Bernoff:  L’onda anomala – Interagire e collaborare con i consumatori ribelli, 2008
Technologies and new opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL MEDIA:  MYTHS AND… FACTS
SOCIAL MEDIA ARE ONLY FOR YOUNG PEOPLE
55+ IS THE FASTEST GROWING AGE SEGMENT ComScore  Media Matrix, Ottobre 2011 vs. Luglio 2010 - Percent of online adults using social media monthly
SOCIAL NETWORKING IS A  MARGINAL PHENOMEN
SOCIAL NETWORKING IS THE MOST POPULAR ONLINE ACTIVITY: 82% OFF INTERNET  SURFERS ComScore  “It’s a Social World,” Dec 21 2011
SOCIAL   NETWORKS ARE POPULAR ONLY  IN THE US It‘s
~20% OF  FACEBOOK USERS (>800 MILLIONS) ARE OUTSIDE  US Official Facebook statistics January 2012
SOCIAL NETWORKS  ARE NOT FOR BUSINESS
50% OF ITALIAN ENTERPRISES USING SOCIAL NETWOKS FOR MARKETING COMMUNICATIONS Survey HSM Italia, 2011
IL TEMPO UTILIZZATO SUI SOCIAL NETWORKS AMMONTA A ~20% DEL TOTALE (1 MINUTO SU 5) ComScore  “It’s a Social World,” Dec 21 2011
ITALY AND SOCIAL MEDIA
21 Millions italian users on Facebook
Italy has the highest rate of SN adoption in the world Source:  OFCOM, International Communications Market Report 2010
A survey performed by IULM  (720 companies) ,[object Object],[object Object],[object Object],[object Object],[object Object],“ First to Market” opportunity is still there ! Source:  G. Di Fraia – L’uso dei Social Media da parte delle aziende italiane (gennaio 2011)
The Internet factor  for the italian economy SMEs actively online are growing faster and achieving international presence
SOME EXAMPLES
Customer Service
Public Relations
Collaboration & Loyalty
Editoria
Innovative ways to communicate
Turismo
 
Not only for  large corporations
How Social Media can help SMEs? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Marketing for SMEs:  Critical success factors ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Easy Consultancy, training, solutions Web:  http://www.socialmediaeasy.it Twitter: @socialmediaeasy Email: info@socialmediaeasy.it This presentation can be found in: http://www.slideshare.net/socialmediaeasy http://www.slideshare.net/grossiro How we can help ? Roberto Grossi Social Media Easy Viale Colli Portuensi 10 00151 Roma  Tel.: 06 452215417
Some rights reserved ,[object Object],[object Object],[object Object],This presentation is available for non-commercial use with attribution and no Derivative Works under a creative commons license.
25 January 2012

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  2. Source: http://www.flickr.com/photos/spursfan_ace/2328879637/