Talk at Tech Open Air Berlin 2013

1. 1 POINT-BLANK INTERNATIONAL
CODE FOR PEOPLE –
IS THE FUTURE ABOUT BEHAVIOR?
TOA Berlin Knowshop / Aug. 1st 2013 by Point Blank International GmbH

2. 2 POINT-BLANK INTERNATIONAL
Why
are we here today?
pic credit: Chip Somodevilla

3. 3 POINT-BLANK INTERNATIONAL
why context?
pic credit: Chip Somodevilla
Disruption
is your perspective
users love consistency

4. 4 POINT-BLANK INTERNATIONAL
Why
Culture?
why context?
pic credit: Chip Somodevilla

5. 5 POINT-BLANK INTERNATIONAL
People don‘t organise their
lives around products,
they use products to organise their lives.

6. 6 POINT-BLANK INTERNATIONAL
You know your data
you know how much
qualitative will tell you the story behind

7. 7 POINT-BLANK INTERNATIONAL
Qualitative tells the
big picture
because of a shift in perspective
pic credit: Mike / http://www.flickr.com/people/pmiaki/

8. 8 POINT-BLANK INTERNATIONAL
We help find the
sweet spots
without the error in trial and error

9. 9 POINT-BLANK INTERNATIONAL
Products have to
understand the user
not the other way round
Dumb Kid? Dumb door?

10. 10 POINT-BLANK INTERNATIONAL
Product evolution
now later
possible
executable
accepted

11. 11 POINT-BLANK INTERNATIONAL
How to become accepted
Qualitative research in a product evolution
Create a product
experience
Understanding need
states
Co-creating ideas via
Design Thinking
Matching products
with people’s lives
Become a brand
building a
differentating brand
proposition
Co-development of
marketing and
communication
strategies
Stay there
help to refine your
product for 2.0

12. Point-Blank International Marketing Research & Consultancy GmbH | Münzstraße 18, 10178 Berlin | PH +49 (0)30 - 34 74 720 - 10 | FX +49 (0)30 - 34 74 720 - 26 | www.point-blank-international.com
Klaus Gropper
klaus.gropper@point-blank-international.com
@gropbot
thank you!