1. Ethan Giffin, CEO
Groove Commerce
August 2012

2. Ethan Giffin Mack McGee
CEO VP Sales & Marketing
Groove Commerce Groove Commerce
Panelist Host
August 2012 Webinar | Magento SEO
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3. Our goal is to bridge the gap between
marketing and technology and deliver a
user-friendly, high converting product to
each one of our clients.
2400 Boston Street,
Services include: Suite 320,
• eCommerce Website Design Baltimore, Maryland 21224
• Magento Development & Integration www.groovecommerce.com
• Inbound Marketing Services 800.564.9826
@GrooveCommerce
• Social Media Marketing
• Pay Per Click Management
• Search Engine Optimization
• eMail Marketing
• eCommerce Site Analysis
• Conversion Consulting
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4. • Tis the Season for Revenue
• 4 ½ Months to Go…
• 13 Tips to Engage Holiday Shoppers
• Going Super Tactical
• Super Straight Forward
• Plenty of Question & Answer Time!
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5. Poll #1
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6. Tip #1
Plan, Plan Plan…
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8. • Rare by Small to Medium eTailers
• Break Down by Month
• What to Schedule?
o Site/Homepage Updates
o Banner Swaps
o Email
o Facebook
o Twitter
o Product Updates
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9. Tip #2
Grow Your List
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12. Poll #2
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13. Tip #3
Increase Your
Likes & Wants
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17. Tip #4
Gift Guides
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21. Tip #5
Got Pinterest?
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25. Tip #6
Winterize Your Theme
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28. Tip #7
Clear Timelines
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29. • Clearly Show Shipping Deadlines
• Offer Flat Rate Shipping
• Clear Explanation on Returns
• Increase Returns Timeframe
• Add Additional Hours for Customer Service
- Phone
- Live Chat
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30. August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits 30

31. Tip #8
Site Speed
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32. 1. Check Your Site
with Pingdom &
YSlow
2. Directly Affects
Conversion Rate
3. Lowers Adwords
Quality Score
4. Limits Ability to
Diagnose Errors
5. Panda…
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33. • Monitor Your Site
- - New Relic
- - Don’t just ping…
• Review Transaction Levels
• Look for 404’s
- Webmaster Tools
• Decrease Load Time
- Fooman Speedster
• Add Additional Servers
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34. Tip #9
eMail Early & Often
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38. Tip #10
Don’t Forget to
Merchandise
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41. Tip #11
Pretty Paper
Pretty Ribbons
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45. Tip #12
Don’t Let Them
Walk Away
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47. • Product Page • Ad Network
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48. Tip #13
Follow Up…
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49. 1. Send Review
Emails
2. Awesome User
Generated
Content!
3. Panda Killer…
4. Don’t Use Power
Reviews Express
5. Visitors expect
between 3-7
reviews per
product
6. Cross Sell Items
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50. • Set a Holiday Schedule
• Take Away 3 or 4 Items
• Execute!
• Make More Revenue
• Hire Groove with Said Revenue
• Just Kidding…
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51. Poll #3
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52. Questions? info@groovecommece.com
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