Presentation from the 2011 Space Coast Women's Business Conference, Aug. 5, 2011 in Melbourne, FL.

1. Social Media Strategies that Work! Space Coast Women’s Business Expo Julie Arnold Social Media Manager

2. Why social media? The explosion in social media is transforming business—impacting demand and determining how dollars are spent. The voice of the digital consumer has found empowered expression in the new world order. Businesses must invest in and implement a social media strategy that is able to adapt to the changing social landscape. Today every consumer has a voice that is driving value—businesses are changing processes, technologies, and structures in response. The customer is the center and customer service is the core around which the companies are organizing themselves.

3. The NBA The NBA is in the midst of a record-setting season. Highest TV ratings across networks (ESPN, TNT and ABC) All-time high in traffic to NBA.com 2 billion video views on its website One of the most-trafficked YouTube channels. It's no coincidence that this surge is happening as the league experiences unprecedented growth among its social media platforms. The NBA just surpassed 100 million combined followers and likes on Twitter and Facebook. That number, which includes the official league, team and player pages, is up from 63 million at the start of the season.

4. The NBA Approximately half of the NBA's players (220+) are on Twitter, including almost all of the game's biggest stars Shaquille O'Neal and Steve Nash were both named among Time magazine's top Twitter feeds. The NBA has embraced social media in a way that perhaps no other sport has, making it an integral part of the league's day-to-day operations. From a daily social media strategy conference call to the final postgame tweet, these efforts seek to create what commissioner David Stern likes to refer to as a "digital watercooler," a space where friends, fans and followers can discuss the NBA.

6. The NBA They integrated social media at each venue. Each team is responsible for their social media efforts. They monitor trends and engage with fans They offer sneak peaks to the fans, pre-game highlights and special benefits not offered to the general public Strategy is awareness, engagement and interaction and it working!

7. Strategy…why do I need one? Many companies rushed to develop social media assets and find themselves asking…now what? Any successful marketing and communications plan must be outlined by developing a strategy Social media is one tool in the marcomm toolbox Without a solid strategy you will spend countless time and money

9. Find and follow related blogs and conversations.

10. Comment. Add relevance to the discussion.

11. Understand the commitment

12. Everyone must work together-outline your team

13. The most successful campaigns involve numerous team members

14. Commit to brand consistency

16. Determine which platforms will help you reach your goals (hint where your customers are):

18. Facebook: number of Fans

19. Twitter: number of followers

20. Blog: number of readers, RSS feeds

21. YouTube: number of followers, views

22. Engagement

23. Facebook: determine the number of times your posts were ‘liked’, shared or commented on

24. Twitter: follow hashtags to quantify reach, Retweets, @replies and DMs

25. Blog: Monitor comments, subscribers, shares

27. Dunkin Donuts

29. Dunkin Donuts teamed with Baskin Robbins to develop an essay campaign

30. Public can nominate their “Super Solider “ and explain how they make a difference.

32. Excellent media received from blogs, media, in all social media platforms

33. Essay authors share their essays on Facebook and other social media assets

34. 4 Million people have ‘Liked’ the promotion

36. Determine which social media asset you will use (or all of them)

37. Work with a third party application

38. One Forty (www.oneforty.com)

39. Wildfire App (Facebook) (www.wildfireapp.com)

40. Offer Pop (Twitter) (www.offerpop.com)

41. Involver (www.involver.com)

43. Kick off your campaign

44. Monitor daily

45. Modify as needed

47. United States Marine Corps

48. In closing… Alpacajoe

49. Questions?? Julie Arnold Social Media Manager, Griffin Communications Group Julie@GriffinCG.com 321-773-3841 Twitter: @GriffinPeeps, @JulieFlorida Facebook: www.facebook.com/Julieaarnold Linkedin: Julie Arnold (Jones)