Презентация - доклада о развитии информационного общества в странах Евросоюза – Europe's Digital Competitiveness Report 2009

2. The Job Creation Potential
of Europe’s Digital Economy
Impact of broadband on the economy
Broadband-related employment growth (EU27, 2006-2015, cumulative)
2.500
Employment growth, 1000s jobs,
2.000
Base Case
base year 2005
Best Case
1.500
Worst
Case
1.000
500
0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

3. EU’s Online Advertising Market
Closes Gap to US
Online advertising market
14
12
10
Billion €
8
6
4
2
0
2005 2006 2007 2008 2009e
EU 27 USA

4. Mobile: A European Success

5. High Speed Broadband:
Reducing the Competition Gap
The gap in broadband penetration in the EU
40 37,3
35,6
35 31,9
30
25,2
25 22,9
20
19,2
20 16,3
15 12,8
8,6 10.9
10 7.6
5 4.4
1.4
0.1 0.5
0
2005 2006 2007 2008 2009
Highest - lowest broadband penetration rate
Broadband gap EU fixed broadband penetration

6. The Potential of High-Speed
Broadband for All
Gap between BB coverage and BB Household penetration (%)
100 EU 27
90 89 % 92,5 %
87 % 90,7 %
80
70
60
49 %
50 42 %
40
30 %
23 %
30
20
10
BB coverage
BB penetration (Households
0
2005 2006 2007 2008
BB penetration (Households) BB coverage

7. The Economic Potential of
Europe’s “Digital Natives”
Percentage of individuals by age group that have used Internet, in the last 3
months,
for advanced communication services, EU27 (2008)
80%
70% 73%
60%
50%
51%
40%
30% 35% 35%
20% 26%
10% 17%
7%
0%
65-74 55-64 45-54 35-44 All 25-34 16-24
individuals

8. Digital Users Will Make
Europe’s Digital Recovery
End-user spending on ICT by Region
(% change on previous year)
10
8
6
4
2
0
-2
-4
-6
-8
-10
2008 2009 2010 2011
Worldwide Western Europe Eastern Europe

9. Estonia and Latvia Lead
Europe’s Web 2.0
I have used Internet, in the last 3 months, for uploading self-created
content (text, images, photos, videos, music, etc.)
25%
21,48%
20%
19,34%
18,90%
18,54%
17,19%
15%
11,50%
10%
5%
5,32%
4,46%
4,48%
2,57%
1,99%
0%
CZ BG EL SK MT EU27 FR UK NL LV EE

10. Economic impact of
boosting Europe’s
Digital Economy
• More competition in broadband will generate € 580
billion and create 700 000 jobs by 2015
• Increased take-up of 3G services will generate € 242
billion by 2013 in Western Europe.
• Better spectrum management can grow GDP by 0.1%
annually and inject billions into the EU economy. Using
the digital dividend for wireless broadband in the EU can
bring €150 - €200 billion in benefits.