Learn the basics of LinkedIn and how to make the most of the Wake Forest alumni network.

1. Get Connected:
Link in to the Alumni Network
March 14, 2012
Gretchen Edwards
Assistant Director of Digital Engagement
Kellyn Springer
Young Alumni Programs Coordinator

2. Welcome
• Thank you for being here today!
• A little housekeeping:
• We are recording today’s webinar
• The slides and recording will be posted online
for viewing afterward

3. Your facilitators
Gretchen Edwards promotes alumni advocacy and
engagement through web based media and electronic tools as
the alumni office’s assistant director of digital engagement. She
began her work at Wake Forest sponsored by Cisco, where she
liaised between the company and the institution to foster the
adoption and assess the effectiveness of collaborative
technologies within the University community. She graduated
from Wake Forest in 2010 with a BA in History, and minors in
Journalism and Global Trade & Commerce.
Kellyn Springer recruits and supports young alumni volunteers
as the alumni office’s young alumni programs coordinator. She
develops and manages targeted programming that provides
professional development, service, and networking
opportunities for alumni. Prior to this role, she served as the
Wake Forest Fellow in the Alumni Office. Kellyn graduated from
Wake Forest in 2010 with a BS in Political Science.

4. How to ask questions
Chat box
Type here

5. Are you registered for LinkedIn?

6. Helpful hint
Consider having your LinkedIn profile
open and ready to edit
in real time during this webinar!

7. Helpful hint
We’ll be using LinkedIn profiles
of a few Wake Foresters as examples

8. Learning objective
After attending this session, you will
know how to connect with other Wake
Forest alumni on LinkedIn.

9. Skills you will learn
To learn how to connect with other Wake Forest alumni on
LinkedIn, you need to know:
1. How to improve your profile
2. How to make the best impression on LinkedIn
3. How to use groups

10. 1. How to improve your profile
To improve your profile you need to know:
• How to write a good summary
• How to clearly describe your skills
• How to fill out each section with polished content
• How to take advantage of LinkedIn’s many applications
• How to update your profile going forward

11. 1. How to improve your profile
To improve your profile you need to know:
• How to write a good summary

12. 1. How to improve your profile
To improve your profile you need to know:
• How to write a good summary
• Clearly describe your top 3 – 5 skills

13. 1. How to improve your profile
To improve your profile you need to know:
• How to write a good summary
• Add specialties to your summary

14. 1. How to improve your profile
To improve your profile you need to know:
• How to write a good summary
• Use an upbeat and highly professional tone to
describe yourself in the first person

15. 1. How to improve your profile
To improve your profile you need to know:
• How to write a good summary
• Illustrate your energy, confidence, and
enthusiasm for your work

16. 1. How to improve your profile
To improve your profile you need to know:
• How to write a good summary
• Use keywords to optimize Search Engine
Optimization (SEO) for your personal brand

17. 1. How to improve your profile
To improve your profile you need to know:
• How to clearly describe your skills

18. 1. How to improve your profile
To improve your profile you need to know:
• How to clearly describe your skills
• Keep sentences concise and powerful; about
15 – 20 words long

19. 1. How to improve your profile
To improve your profile you need to know:
• How to clearly describe your skills
• Take advantage of the “skills section” to
highlight your key skills
You are limited
to 50 skills – this does
not mean you
must list 50.

20. 1. How to improve your profile
To improve your profile you need to know:
• How to clearly describe your skills
• Use bullet points, dashes, or one of your
browser’s special characters to denote your
points

21. 1. How to improve your profile
To improve your profile you need to know:
• How to fill out each section with polished content

22. 1. How to improve your profile
To improve your profile you need to know:
• How to fill out each section with polished content
• Explain and add details about your current
roles, achievements, leadership and projects.
Use active verbs and specific information
whenever possible.

23. 1. How to improve your profile
To improve your profile you need to know:
• How to fill out each section with polished content
• Write from the potential employer’s or client’s
viewpoint

24. 1. How to improve your profile
To improve your profile you need to know:
• How to fill out each section with polished content
• Include only three or four of your most
important and relevant accomplishments for
each post position to prevent your profile from
becoming too long

25. 1. How to improve your profile
To improve your profile you need to know:
• How to fill out each section with polished content
• Arrange sections in order of importance to you

26. 1. How to improve your profile
To improve your profile you need to know:
• How to fill out each section with polished content
• Obtain at least three recommendations to
complete your profile

27. 1. How to improve your profile
To improve your profile you need to know:
• How to fill out each section with polished content
• Edit, edit, edit. Print out the PDF version of
your profile to check for spelling and grammar
mistakes.

28. 1. How to improve your profile
To improve your profile you need to know:
• How to take advantage of LinkedIn’s many applications

29. 1. How to improve your profile
To improve your profile you need to know:
• How to take advantage of LinkedIn’s many applications
• Use LinkedIn: Resume Builder

30. 1. How to improve your profile
To improve your profile you need to know:
• How to take advantage of LinkedIn’s many applications
• Apply for jobs with the LinkedIn Button

31. 1. How to improve your profile
To improve your profile you need to know:
• How to take advantage of LinkedIn’s many applications
• Turn your resume into an infographic

32. 1. How to improve your profile
To improve your profile you need to know:
• How to update your profile going forward

33. 1. How to improve your profile
To improve your profile you need to know:
• How to update your profile going forward
• Consider inserting applications:

34. 1. How to improve your profile
To improve your profile you need to know:
• How to update your profile going forward
• Make it a habit to update your status with links
to articles you’ve written or read about your
projects, business, or specialties

35. 2. How to make the best impression
on LinkedIn
To make the best impression on LinkedIn you need to know:
• How to make your profile aesthetically pleasing
• How to reach out professionally to potential contacts

36. 2. How to make the best impression
on LinkedIn
To make the best impression on LinkedIn you need to know:
• How to make your profile aesthetically pleasing

37. 2. How to make the best impression
on LinkedIn
To make the best impression on LinkedIn you need to know:
• How to make your profile aesthetically pleasing
• Customize your public URL to your real name
This will be displayed
on your profile…

38. 2. How to make the best impression
on LinkedIn
To make the best impression on LinkedIn you need to know:
• How to make your profile aesthetically pleasing
• Customize your public URL to your real name
…and makes it easy
for others to find you;
you could even list
this link on a
business card

39. 2. How to make the best impression
on LinkedIn
To make the best impression on LinkedIn you need to know:
• How to make your profile aesthetically pleasing
• Customize the names of your websites

40. 2. How to make the best impression
on LinkedIn
To make the best impression on LinkedIn you need to know:
• How to reach out professionally to potential contacts

41. 2. How to make the best impression
on LinkedIn
To make the best impression on LinkedIn you need to know:
• How to reach out professionally to potential contacts
• Send a short, professional message
• Keep introduction short – your information
is on your profile!
• Explain how you found their name
• Express why you are interested in
connecting
• Do not ask for a job

42. 2. How to make the best impression
on LinkedIn
To make the best impression on LinkedIn you need to know:
• How to reach out professionally to potential contacts
• Consider asking for an introduction request

43. 2. How to make the best impression
on LinkedIn
To make the best impression on LinkedIn you need to know:
• How to reach out professionally to potential contacts
• Consider asking for an introduction request

44. 3. How to use groups
To use groups you need to know:
• How to join appropriate groups
• How to search within a group to find potential
connections
• How to connect with those in the group
• How to connect with fellow Wake Foresters!

45. 3. How to use groups
To use groups you need to know:
• How to join appropriate groups

46. 3. How to use groups
To use groups you need to know:
• How to join appropriate groups
• Find professional associations

47. 3. How to use groups
To use groups you need to know:
• How to join appropriate groups
• Find industry-related affiliations

48. 3. How to use groups
To use groups you need to know:
• How to search within a group to find potential
connections

49. 3. How to use groups
To use groups you need to know:
• How to search within a group to find potential
connections
• Use advanced search

50. 3. How to use groups
To use groups you need to know:
• How to search within a group to find potential
connections
• Use advanced search - options

51. 3. How to use groups
To use groups you need to know:
• How to search within a group to find potential
connections
• Use advanced search - results!

52. 3. How to use groups
To use groups you need to know:
• How to connect with those in the group

53. 3. How to use groups
To use groups you need to know:
• How to connect with those in the group
• You are able to send messages to group
members even if you are not connected to them

54. 3. How to use groups
To use groups you need to know:
• How to connect with fellow Wake Foresters!

55. 3. How to use groups
To use groups you need to know:
• How to connect with fellow Wake Foresters!
• Join some of the many groups available

56. 3. How to use groups
To use groups you need to know:
• How to connect with fellow Wake Foresters!
• Join some of the many groups available
• Some of these include:
• Wake Forest Alumni
• Wake Forest Alumni sub-groups
• Wake Forest Career Connectors
• Professional school groups – Law School, Business School
• Fraternity/Sorority
• Industry-specific, such as MAD DEACS and WOWS
• …and many more!

57. Review
We’ve discussed:
1. How to improve your profile
2. How to make the best impression on LinkedIn
3. How to use groups
You know how to connect with other Wake Forest alumni
on LinkedIn!

58. Please chat in your questions
Chat box
Type here

59. Contact
We look forward to hearing from you!
on LinkedIn on LinkedIn