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American Association College Registrars Admissions Officers (AACRAO) Presentation 2008

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Greg Williams
Greg Williams
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From Inquiries to Alumni: Using Affordable Technology & Creative Marketing to Recruit & Retain Students AACRAO Technology Conference July 12, 2008 Greg Williams, Ed.D.
Greg Williams, Ed.D. ,[object Object],[object Object],[object Object],[object Object]
Case Study Facts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Program Enrollment FY 2003 – 1,035 Credit Hours FY 2004 – 771 Credit Hours FY 2008 – 1,239 Credit Hours 2004 – 2008 increase of 60%
Today’s Consumer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Shift
Marketing Shift ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Typical Marketing Approach (graduate program) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Comprehensive Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analysis Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Position Statement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Focus on Customer Needs ,[object Object],[object Object],[object Object],[object Object]
We’re Having Cookies!
What Did Our Customers Want? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Our Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
No Silver Bullet
Action Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Program Improvements ,[object Object],[object Object],[object Object],[object Object]
Service Improvements ,[object Object],[object Object],[object Object],[object Object]
Inquiry Management ,[object Object],[object Object],[object Object],[object Object],[object Object]
Communication Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Technology Not a Universal Solution ,[object Object],[object Object],[object Object],[object Object]
Technology Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Google AdWords ,[object Object],[object Object],[object Object],[object Object]
Google AdWords Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
Apple’s iTunes University ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Communication Reinforcement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results FY2004 – 771 Credit Hours FY2008 – 1,239 Credit Hours FY2004 – FY2008 increase of 60%
Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Greg Williams, Ed.D. ,[object Object],[object Object],[object Object],[object Object]

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Editor's Notes

  1. THIS IS A TEST