1. 1
Mobile Interactive Group
mCommerce Presentation
Greg Snook
Business Development Executive
For more information contact greg.snook@migcan.com or tel: 0207 921 5388

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 Mobile Interactive Group (MIG) is the UK market leader in the provision of broadcast
interactive mobile services
 Privately owned (£78m revenue in 2009) and 160 employees
 Regional offices in UK: London, Manchester and Newton Abbott
 New offices open in the US, Canada, Australia and South Africa
 100% owned proprietary mobile technology covering the entire mobile services value chain

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Our Mobile Business
Mobile Web & Apps
Technology Mobile CRM & Comms
Interactivity & Messaging
mCommerce & Payments
Digital Design & Build
Digital
Cross Platform Loyalty
Live Event Technology
Mobile Marketing & Strategy
Mobile Advertising Platform
Advertising Media Sales & Campaign Management
Rich Media Innovation
Creative Build & Development

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Our core Skillsets
• We help clients understand how to use the many elements of the mobile
MOBILE ecosystem to help them achieve their business goals and objectives
STRATEGY
• We help clients integrate mobile platforms into their existing systems and
INTEGRATION business processes
• We have an in-house design and UX team focussed on delivering the ultimate
DESIGN / UX consumer experience across multiple mobile platforms
BUILD &
• We build and develop award winning mobile applications and mobile websites
DELIVERY
• We use our understanding of the mobile advertising marketplace, mobile search
PROMOTION and the use of SMS to drive uptake of your mobile products and services

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Our Clients

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Mobile Design and User Experience
Overview
Launched in May 2010, Your M&S mobile is a full retail site for Marks
and Spencer, and as such represents the first large-scale deployment
to the mobile web by a UK retailer. The site features the complete set
of product ranges, account management and store locator.
Strategy
M&S had decided on a technology route for the site build, but
requested New Toy to define a set of visual standards and design
guidelines for the site that accurately reflected, and even enhanced,
the world-famous brand.
Results
The site has been launched to very positive response,
especially regarding its look and feel
“...overall site design and navigation is excellent”
eConsultancy

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Mobile Applications
• Thinking
– Create a self-service account management tool for O2 customers (this is
massively successful)
• Features
– Initially built using a screen scraping solution that removed vast amounts
of integration time from O2
– Moved to a full API feed based solution when this functionality was made
available by 02

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Mobile internet + strategy
Overview
Rimmel’s media agency, OMD, asked MIG to develop a mobile strategy
to provide fresh and engaging mobile content and keep Rimmel fans
coming back for more.
Strategy
We designed a dynamic mobile web site that refreshed with their
product release schedule every 6-8 weeks. Content included access to
free samples, video downloads of Rimmel brand ambassadors (Kate
Moss, Sophie Ellis Bextor, Lily Cole) how-to make-up tips, social
content, application downloads and more.
Results
Over 40%of users on the site go on to download or register
Over 1/3 of CRM scheme members return to the site monthly
145,000 downloads...so far
Winner – Best Use of Mobile, Festival of Media, Valencia 2010

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Retailers typically lag behind consumer demand for mobile commerce
• Consumer demand for mobile commerce is ahead of retailer supply
• 22.95m people (51% of UK mobile users) have bought via their phones
• 26.55m (59%) have used mobile media such as apps.
• Research by the IAB, AIME and IMRG found only 20% of the UK’s most
popular retailer websites were optimised for mobile.
• The survey also found that 16% of people are more likely to complete a
purchase if the user experience on mobile is easy.

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Thank you for taking time to look through the presentation, if you would like any
further information or would like to book an appointment to talk more about your
companies mobile strategy and how MIG can help your company, contact me on;
Greg Snook
Business Development Executive
Email – greg.snook@migcan.com
Tel – 0207 921 5388 dd