1. SEO Best Practices

2. Tweets Are Welcome
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3. What Is SEO?

4. What Is SEO?
SEO (Search Engine Optimization) is the process
of improving the visibility of a business in the
search engine’s “un-paid” section of the search
results.
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5. Un-paid Search Results
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6. What Is SEO?
Visibility (SEO & Social)
Engagement & UX (Content)
Sales Funnel
Sale
Loyalty
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7. What Is SEO?
Visibility (SEO & Social)
Engagement & UX (Content)
Sales Funnel
Sale
Loyalty
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8. What Type of Visibility Is Needed

9. Traditional Visibility
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10. Localized Visibility
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11. Four Components of Traditional SEO

12. Four Components
Site
Architecture
Content
Link
Social
Acquisition
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13. Site Architecture

14. Site Architecture
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15. Crawlability
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16. Keyword Association
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17. Limiting Your Crawlability

18. Robots.txt Exclusion
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19. Robots.txt Exclusion
http://www.example.com/robots.txt
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20. Robots.txt Exclusion
User agent: *
Disallow: /
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21. Meta Robots Tag
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22. Improving Crawlability

23. Hierarchy
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24. Navigation
Main Navigation
Sub-Navigation
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25. Sitemaps
• HTML Sitemaps
• XML Sitemaps
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26. Internal Linking
Internal Links
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27. Crawlability
Goal: Easy Discovery
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28. Content

29. Lots of Rich Content
• Written content
• Images
• Videos
• Downloadable PDFs
• White Papers
• Case Studies
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30. Content Best Practices
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31. Content Best Practices
• Themed content
– Topics geared toward your business
• Optimized for the long tail
– Know your keywords
• Include rich media
– Plain text is BORING
• Purposeful – Potential buyer, promoter, both?
• Call To Action
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32. Keyword Research
Google Adwords Keyword Tool
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33. Content Optimization
Title
Headings
Content
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34. Content Best Practices
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35. Lack of Content
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36. Duplicate Content
No one likes a copy cat
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37. Duplicate Content
SEO.com is an internet marketing firm SEO.com is an internet marketing firm
located in Draper, UT and services all located in Draper, UT and services all
sizes of clients. sizes of clients.
We specialize in Search Engine We specialize in Search Engine
Optimization, Pay Per Click Optimization, Pay Per Click
Management, Social Media Management, Social Media
Marketing, and more. Marketing, and more.
Fill out the form to the right and learn Fill out the form to the right and learn
how we can help you with your online how we can help you with your online
marketing efforts! marketing efforts!
It could be an exact copy…
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38. Duplicate Content
SEO.com is an internet marketing firm SEO.com is an online marketing firm
located in Draper, UT and services all located in Salt Lake City, UT and
sizes of clients. services all sizes of clients.
We specialize in Search Engine We specialize in SEO, PPC
Optimization, Pay Per Click Management, Social Media
Management, Social Media Marketing, and more.
Marketing, and more.
Fill out the form to the right and find
Fill out the form to the right and learn out how we can help you with your
how we can help you with your online online marketing efforts!
marketing efforts!
…or a “close enough” copy
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39. Link Acquisition

40. What Are Links & Social Shares
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41. Link Building Strategies
Link
Link Requests
Creation
Link
Attraction
Backlinks
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42. Link Requests
• Competitive Links
• Top 10…
• Content Roundups
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43. Link Creation
• Articles
• Directories
• Guest Blogging
• Social Bookmarks
• Social Profiles
• Press Releases
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44. Link Creation
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45. Link Attraction
• White Papers
• How-To Guides
• Videos
• Infographics
• Contests/Promotions
• Humorous Blog Posts
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46. Link Attraction
Links
Social Shares
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47. Social

48. Social Sharing
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49. Social Sharing
MAKE IT EASY!!!
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50. Building Relationships
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51. Building Relationships
• Follow/friend others
• Share their stuff
• Talk to them about non-business stuff
• Build real friendships
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52. Social
People will share and
link to your content!!!
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53. Four Components of Localized SEO

54. Four Components
Maps
NAP
Supporting
Citations
Content
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55. Maps

56. Maps – Google+ Local
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57. Maps - Bing
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58. Maps Optimization
• Business Name Only
• Accurate Address
• Proper Categorization
• Local Phone Number
• Product, Service, and Location In Descriptions
• % Completeness
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59. NAP

60. NAP
Goal: Consistency
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61. Name
Steve’s Business Consulting
vs
Steves Consulting
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62. Address
123 N. State Street
Provo, UT 84043
vs
123 North State St.
Provo, Utah 84043
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63. Phone Number
1.801.223.4532
vs
1-801-223-4532
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64. NAP
Goal: Consistency
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65. Website Content

66. Supporting Website Content
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67. Page Optimizations
• Product, Service, City, State In Title
• Product, Service, City, State In Content
• NAP Matching Maps Pages
• Link To Google+ Local Page
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68. Citations

69. Citations Are Votes
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70. Citations Always Include
• Name
• Address
• Phone Number
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71. Where To Start?
• Yelp
• Foursquare
• Superpages
• YellowPages.com
• HotFrog
• Best of The Web
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72. Questions?

73. Thanks!!!
Greg Shuey
VP Client Services
Twitter: http://twitter.com/shuey03
LinkedIn: http://www.linkedin.com/in/shuey03
Download my slides:
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