Africa is emerging rapidly. India, Philippines, China cannot compete with Africa when it comes to HRO/RPO. This overview of the reasons why and references provided paint a clear picture of today and the future. "Made in Africa!"

1. RPO Spotlight:
Emergence of Africa
Greg Cardenas
President & COO
Armada Human Capital

2. Greg’s Introduction
• 20 years progressive HR experience with emphasis on Recruiting and
Technology
– 50/50 corporate vs outsourcing service provider
• First to implement Recruitsoft globally (aka: Taleo at HP)
• First to obtain a patent on a recruiting process (aka: LiveRecruiting)
• First Global Recruiting CoE Leader at Convergys
– Developed the first and largest global RPO service delivery model
• Specialized in delivering RPO from new emerging markets
– As in anywhere excluding India, China, Brazil, Philippines, Mexico
• Creator of worlds first Web 2.0 enabled ATS entirely run on mobile devices
– Launching soon!

3. Agenda
1. Africa 101
2. Business in Africa
3. Outsourcing to Africa
4. African RPO Industry
5. 2012 and beyond
6. Questions & Answers

4. The basics
AFRICA 101

5. Poll Question 1
• What is the first thing
you think of when you
think of Africa?
– Wild animals
– Desert or jungle
– ‘Arab Spring’
– Something else

6. What do you think of Africa?

7. Did anyone think of this?

8. Interesting Facts about Africa
 Population of Nigeria (most populous country in Africa)
 162 million people
 That is slightly more than half the population of USA!
 Population of Cairo (most populous city in Africa)
 Approximately 16 million people in metropolitan area
 That is equal to 2 New Yorks!
 Most popular country to visit is Egypt
 Followed by South Africa
 Other top tourism countries in Africa include; Kenya, Tanzania,
Mozambique, Gambia, Senegal, Morroco, Tunisia
 2100 to 3000+ languages
 That is 2-3 times more than in Asia!

9. Poll Question 2
• How many countries are in mainland Africa?
– 27
– 32
– 47
– 54

10. True Size of Africa
Bigger landmass than:
United States
China
India
Mexico
Peru
France
Spain
Papua New Guinea
Sweden
Japan
Germany
Norway
Italy
New Zealand
United Kingdom
Nepal
Bangladesh
Greece
…combined!

11. The economics
BUSINESS IN AFRICA

12. Who is Investing BIG in Africa?
Courtesy CNN August 2011

13. Trade Increased with US & EU
Courtesy CNN August 2011

14. What is Driving the Trade?
EXPORTS IMPORTS
• Palm oil • Machinery and equipment
• Gold and diamonds • Chemicals
• Oil • Petroleum products
• Cocoa • Scientific instruments
• Timber • Foodstuffs
• Precious metals • Medicine

15. Foreign Direct Investment - FDI
Courtesy beyondbrics.com December 2010

16. Poll Question 3
• What’s your interest in Africa?
– Thinking about RPO as a possible client
– Thinking about RPO as a possible service provider
– Research
– In general an interesting topic

17. All roads lead here
OUTSOUCING TO AFRICA

18. Why is Africa Better Suited?
LABOR COSTS
Yearly Salary Cost in US Dollars
Courtesy kpoexperts.com

19. Kenyan Example

20. Why is Africa Better Suited?
LANGUAGES SUPPORTED

21. Why is Africa Better Suited?

22. Why is Africa Better Suited?

23. KenCall Example
http://www.youtube.com/watch?v=IPOEfolqc4Y

24. Emerging market
AFRICAN RPO INDUSTRY

25. Recruiting Service Providers
• Armada • Aon/Hewitt
• Kelly • IBM
• Adecco • PWC
• Manpower • Alexander Mann
…and many more, however most providers are not offering full-service RPO
but rather limited services and only supporting a few regional countries.

26. Armada Difference
 Support domestic and foreign clients
 Provide all full-service RPO & HRO solutions
 Expand footprint to cover 90% of the continent
 Partner with competitors to round-out their service
offerings and penetrate more countries
 Introduce our new “made in Africa” ATS which is easy
to use, can be implemented in a few hours, social
media enabled, and very affordable
Interesting Fact: Taleo does not offer any direct phone support to countries in Africa. Incoming calls not allowed!

27. Armada “Full-service” RPO
Recruiting Process Outsourcing Services Offered:
Sourcing Interviewing Recruitment Training
Resume/CV Scanning & Offer Letter Management Candidate Relationship
Parsing Background Checks Management
Candidate/Applicant Surveys Reference Checks Job Posting
Executive Search Management Reports Recruitment Marketing &
Employment Branding Candidate Support Hotline Advertising
Applicant Tracking Systems Recruiting Systems Job Descriptions
Staff Leasing Implementation Manpower planning
Assessment & Selection Career Fairs & Events Strategy Development
Applicant Screening College/University Relations Recruitment Advertising
Interview Scheduling Social Media Campaigns Special Projects

28. Armada HRO
Your leading one-stop HR services provider in Africa
HR Information Systems & Onboarding Compensation
IT Global Mobility & Relocation Compensation Survey
Performance Management Start-up HR Support Services Management
Absence Management Candidate Travel Compensation Analysis
Document Management Management Salary Structures
Talent Management Vendor Management Global Compensation
Vendor Management Health & Benefits Surveys
Compliance Payroll Executive Pay
Learning & Development Time & Attendance Employee Surveys
Succession Planning Total Rewards Management Consulting
Program Management Expenses Management

29. The beginning of the paradigm shift
2012 AND BEYOND

30. Recruiting Predictions for 2012
Kevin Wheeler, ERE.net Greg Cardenas, Armada HC
1. Internal Recruiting Goes 1. Social media will overtake
Mainstream job boards as primary
2. Social Goes Mobile sourcing channel
3. Just-in-time Sourcing and 2. PC based ATS is dead
Recruiting 3. Demand for back-office
4. Continued Rise of RPO support will surge
Contingent Workers 4. Online video-on-demand
5. The Beginning of Applied resumes & CVs emerge
Analytics 5. Resume/CV standardized
globally
Courtesy ere.net January 4, 2012

31. Outsourcing Your Social Media
Campaigns is Smart
90% of active job seekers use social media at at least once a week.
of active job seekers agree that interacting with a company via
48% social media gives them a stronger connection to the company
brand.
80% of passive job seekers use social media at least once a week.
of passive job seekers agree that interacting with a company via
52% social media gives them a stronger connection to that company's
brand.
Companies hiring though social media:

32. Armada Recruiter
“The Social Media Recruiting Killer App”
New applicant tracking system (ATS)
 Simple to use
 Affordable for any size organization
 Integrated with social media (Web 2.0)
 Import resumes
 Real-time reporting
 Career portal
 Must have for managing all your recruiting activities
 Easy to administer and get started right away
 Establish as many internal and external candidate networks

33. Armada Recruiter
Launching January 30, 2012!

34. Thank You
Greg Cardenas
President & COO
Armada Human Capital
Nairobi, Kenya
Email: greg@armadahc.com
Skype: greg.cardenas
Phone: +254-20-397-2222

35. Johannesburg
Chicago Nairobi Old Trafford 4, 3rd Flo
203 North La Salle Purshottam Place, 4th Floor Cnr Boundary & Carse
Chicago, IL 60601 P.O. Box 66217-00800 Gowrie Rd
United States of America Nairobi, Kenya Isle of Houghton, 2041
Tel: 312-346-2030 Tel: +254-20-360-1000 Johannesburg, South A
Fax: 312-346-9603 Fax: +254-20-360-1100 Tel: +011-484-5005
Fax: +011-484-5004