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Aligning consumer behavior with energy and environmental neds Case Studies
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Client: CCRC The Day In A Life Of (DILO) building and visualizing the utility customer experience in 2015 This video has won four prestigious Telly Awards for “Use of Graphics” (Silver; Highest Honor); “Public Relations” (Bronze); “Government Relations” (Bronze); “Cinematography” (Bronze). The Telly Awards honor commercial/industrial work. The DILO video has been exceptionally well received by energy utility sponsors and government regulators as an accurate depiction of future life with a “smart grid” and new products and services.
Developed The Vision For The Customer Experience in 2015 Around the Smart Grid for 15 Utilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vision Of The Future ,[object Object],[object Object]
Client: Pepco Holdings Incorporated repositioning Pepco Holdings Incorporated
Pepco Holdings: Repositioining A Utility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Positioning Tagline And Messaging Platform
Mapping The Touch Points
 
Client: Lunera Lighting establishing brand leadership in the LED industry
Lunera LED Lighting: Building Brand Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Client: Earthlinked Technologies establishing brand leadership in the geothermal heat pump industry
Earthlinked Technologies (Geothermal Heat Pump Vendor) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Client: Daylight Technology Establishing brand leadership and enhancing sales effectiveness
Daylight Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
new corporate identity
website
technical collateral
corporate collateral
advertising
Client: Xcel Energy Developing creative strategy to launch  SMARTGRID CITY  in Boulder
Summary Of Work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Target Priorities Midlife  Success Affluent Empty Nests Conservative Classics Accumulated Wealth ,[object Object],[object Object],[object Object],“ Bull's-eye” Targets Halo Targets ,[object Object],[object Object],[object Object],Prioritization Reasons Why What to Do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10,366 (27%) 4,033 (11%) 1,054 (3%) 3,009 (8%)
 
 
 
 
Actionable Insight. Cell Activation. Sustainable Results. Andrea Fabbri COO and Chief Marketing Officer [email_address] +1 202 445 0061 Jamie Wimberly CEO [email_address] +1 202 483 4443

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Eco Align Case Studies April21 2009