Mind Of The Millenial: Beyond the Selfie

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Ryan Slack

Wirtschaft & Finanzen Business

MIND OF THE MILLENNIAL :
BEYOND THE SELFIE
Mike Georgoff / VP New Products

born after 1980
slightly narcissistic
makes poor decisions
@mtgeorgoff

1983 1994 2001 ‘05 ‘07 2012
blissful
ignorance
gangly
awkwardness
crippling
debt
small window
of optimism
everything
goes to hell

5.1%
4.6%
5.8%
9.3%
9.6%
8.9%
8.1%
7.4%
4.6%
6.7%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Source: US Bureau of Labor Statistics
Bear Stearns and
Lehman Bros fail
GM bankruptcy US credit
downgrades
Eurozone crisis
Crimea
annexation

student loan debt
unemployment
poverty
personal income
wealth
Source: Pew Research Center / Millennials in Adulthood

Source: Theresa Neil Strategy + Design on behalf of RetailMeNot / The Deal Seeking Consumer Journey

Source: Interbrand / 2014 Best Retail Brands
+19% +22% +16%
+8% +15% +15%

“Getting a great deal on something
you love is amazing”

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