2. Drug dealers get it right
• Great
samples.
product - you can give free
• Like MC Donalds
in terms of
Organization &
OPs.
• If you not sure about returning users
- improve your product.
3. Hiring the right people
• Do the work yourself
• Hire only when you must
• Don't pass on
great people.
• CV are ridiculous.
• Years of
irrelevance
• Try before you
hire
• Managers of one
4. Good is fine
• When good enough get the job done - go for it.
• Be Agile as you
can:
• Many small
decisions are
better then a
huge one.
• Small wins -
keep momentum.
5. Start a Business not a startup
• Magic kingdom
of business?
'Revenue'?
• It's not the real
world.
• Build to ‘Exit’ -->
you will flop.