Intrapreneurship refers to entrepreneurial behavior within an existing organization or company. It involves employees or contractors with entrepreneurial tendencies who drive innovation from within. Some key aspects of intrapreneurship include challenging groupthink, thinking creatively about problems, and empowering work teams to be innovative. Organizations can become more intrapreneurial by cultivating a culture that encourages risk-taking and new ideas from within. Individuals can also unleash their intrapreneurial spirit through volunteering, taking calculated risks, and committing to ambitious goals.

1. Intrapreneurship
Innovation That No One Talks About
innovation comes from people meeting up in the hallways
or calling each other at 10:30 at night with a new idea or
because they realized something that shoots holes in how
we've been thinking about a problem
- Steve Jobs

2. Intrapreneurship
on my way to work this morning

3. Intrapreneurship
What is it?
• the term coined in 1985 to describe
entrepreneurs inside companies
• “corporate entrepreneurs”
• innovators - employees (and contractors) with
entrepreneurial tendencies
http://www.youtube.com/watch?v=C2YZnTL596Q

4. Intrapreneurship
If not for the Intrapreners of Apollo
13, we would not have…
…and that doesn’t even touch all of Kevin Bacon’s
significant contributions to mankind.

5. Intrapreneurship
What can you do with the resources you
have at work right now to solve your
clients’ challenges?

6. Intrapreneurship
“MasterCard is not a financial institution. It's a technology company
that provides networking, data
storage, software, analytics, security and related services for
financial institutions.”
On Black Friday, MasterCard handled
• 2,000+ U.S. transactions per second
• 200+ countries’ and territories’ transactions
• 140 million+ global transactions per hour
• all this at an average response time of 140 milliseconds per

7. Intrapreneurship
Large companies such as MasterCard innovate by making it a part of the
internal culture and recognizing that great ideas also come from outside.
"For executives who want to secure growth through innovation, the
answer lies in recognizing the limits of their organization and
empowering groups to function with very different goals
and operational metrics.”
- Maxwell Wessel, Harvard Business Review

8. Intrapreneurs
Who are they?
You might be an intrapreneur if…

9. Intrapreneurship
…you come to work each day willing to be fired
but you are not there to make waves.
…you share credit widely.
…you do any task needed to make your project
work, regardless of your job description.

10. Intrapreneurship
You might be an intrapreneur if…
• you find people to help you.
• you are true to your goals but realistic
about the ways to achieve them.
• you never bet on a race…unless you are running in it.
• you live by “It is easier to ask for forgiveness
than for permission.”

11. Intrapreneurship
You might be an intrapreneur if…
• you follow your intuition on people you choose on your
teams and work only with the best.
• you honor your organization’s resources (ask for advice
before asking for resources & express gratitude for them).
• you bend the rules or circumvent bureaucracy while keeping
the best interest of your organization and clients in mind.

12. Intrapreneurship
Score yourself:
8 – 10: Intrapreneur
5 – 7: Intrapreneur in the making
0 – 4: Kevin Bacon

13. Intrapreneurship
The Innovative Organization
• Long Term are more profitable and sustainable
• Have innovative & well-read managers & leaders
• Know their market and clients qualitatively &
quantitatively
Due to the work of intrapraneurs!

14. Intrapreneurship
But, my organization isn’t innovative.
Really? Well, maybe
• your industry is
• your competitors aren’t, or
• you are

15. Intrapreneurship
Considerations on becoming more intrapreneurial
• breaking barriers of group-think
• learning to think with courage and imagination
(just like an entrepreneur)
• interaction with entrepreneurs
to challenge the boundaries of traditional thinking and processes
• jump start work teams therefore innovative corporations
• effective work teams share a common vision
• self-confidence in your ability to think creatively
and your team’s ability to think creatively and freely

16. Intrapreneurship
More considerations on becoming more intrapreneurial
• The Product, Service, or Process Improvement
• Corporate Fit
• The Marketing and Sales Plan
• Operations Plan
• Summary of Risks
• Targets/Milestones
• Financial Statements
• Managerial Issues

17. Intrapreneurship
Unleashing the Intrapreneur within
• Ask to be on a team at work (don’t just ask for solo projects)
• If you can’t seem to be intrapreneurial at work, volunteer!
• When volunteering for a nonprofit, start at the Committee or Event level
• In your coursework, solve a problem at work or in the community
• Take calculated risks (think scenarios through)
• Commit to yes…then figure out how and who (who = you!)

18. Intrapreneurship
Last word (for now) on Intrapreneurship
Remember that…
• Intrapreneurs are people
• Intrapreneurship can be learned
• Organizations (based in their teams) can become more intrapreneurial
• Organizations need intrapreneurial thinkers to move forward

19. Happy IntrapreNewYear!
the UW-Green Bay Small Business Development Center
located in the Advance Business & Manufacturing Center
No-cost business planning and low-cost leadership training
for small business owners and their teams in the New North
2701 Larsen Road, Green Bay, WI 54303
(920) 496-2117
sbdc@uwgb.edu
http://www.uwgb.edu/sbdc
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