We have updated the work Team & added a rainbow to our look.

1. You may ask, why?
We ask, why not?

2. Conventional wisdom demands a cause.
Unconventional wisdom examines the cause & the effect.
• At green.why not? we provoke. We provoke brands to experiment with
their messages, their mediums. We provoke consumers to get actively
involved with the environment.
• pro·voke / prəˈvōk/ Verb
• Stimulate or give rise to (a reaction or emotion, typically a strong or
unwelcome one) in someone: "the decision provoked a storm of
protest".
• Stimulate or incite (someone) to do or feel something, esp. by arousing
anger in them: "a teacher can provoke you into working harder".

3. Conventional wisdom demands an excuse.
Unconventional wisdom expects results at all costs.
• At green.why not? we invoke. We invoke ideas, summoning them from
the deep reservoir of our memories, our experiences. We invoke
participation, co-creating value for brands by making them sustainable.
• in·voke / ɪnˈvo / Verb
ʊk
• To call for with earnest desire
• To call on (a deity, Muse, etc.), as in prayer or supplication.
• To appeal to, as for confirmation.
• To cause, call forth, or bring about.

4. Conventional wisdom demands an explanation.
Unconventional wisdom evaluates underlying intentions.
• At green.why not? we evoke. We evoke niches, creating spaces in the
minds of consumers that can’t be conquered, can’t be breached by other
competing brands. We evoke emotions, bonds that last.
• e·voke / ɪˈvo / Verb
ʊk
• To call up or produce (memories, feelings, etc.): to evoke a memory.
• To elicit or draw forth: His comment evoked protests from the shocked
listeners.
• To produce or suggest through artistry and imagination a vivid impress
ion of reality: a short passage that manages to evoke the smells,
colours, sounds, and shapes of that metropolis.

5. the green.whynot’s
At green.why not, we are a team of dedicated young professionals.
With experience behind us, we learn quick and think fast on our feet.
• CGO (chief green officer) Amit Gupta
with a diverse and multi-disciplinary background experienced with
agencies like Equus, Lowe Lintas, Publicis, Triton & 70 Events for
over 13 years, green.why not has the strategic edge. An adventure
sports enthusiast and having explored the Himalayas, he is not
afraid to go where no one has gone before. With his passion & love
for the nature he makes sure he finds solutions which lead to
minimum impact to the environment.
D4S – Design for Sustainability, Post Baccalaureate student @ the Gaia
education UK.

6. the green.whynot’s
At green.why not, we are a team of dedicated young professionals.
With experience behind us, we learn quick and think fast on our feet.
• CGA (creactive green associate) Sushil Bhojane
with a multi-dimensional approach & experience with large agencies
like Percept Advertising, Percept D’Mark, & Network 18 for over 18
years, green why not now has the creative edge.
An ever SMILING face an environment lover always looking to REUSE
any RESOURCE.
Jr.Bhojane has inherited the same skills and at a young age creates
wonderful usable stuff from waste.

7. global green.whynot’s
@ green.whynot, we are more than a team of green
professionals...we have the passion for the environment .
• We believe that everybody who is the best can be part of the
green.whynot Near-Sourcing
• So we opened our doors to the unlimited source of talent &
resources
• Where we have the choice to get the best for the green.whynot
believers (our client)
• Advanced Technology comes to our Advantage connecting us to
achieve seamless delivery of all our projects. We understand
TIME IS @ a PREMIUM.

8. green.whynot? services
BUSINESS 2 ALL (B2A) … as long as we can provoke evoke & invoke MINDS
• BRAND COMMUNICATION
• BRAND ACTIVATION
• BRAND CREATION
• SUSTAINABILITY CONSULTING
Using various Natural MEDIA or MEANS Of Communication
• Social Digital Media
• Personal Digital Media
• The Satellite TV
• FM Radio
• Print & Outdoor
• Packaging (sustainable packaging)
• Indigenous Media (on Ground)

9. green.whynot?
It’s Nice Here
HAPPINESS 2 ALL (H2A) … as long as we can provoke evoke & invoke
MINDS
This is our initiative to give back to the community
• Community Development & Restoration
• Partnering with NGO’s targeted to kids, women , elderly & the
environment
Using MEANS Of Communication, Human & Available Resources
• VIRO-Communication
• Social Exchange of Ideas
• Up-cycle
• Develop sustainable cities & self-sustained villages – intelligent
management of resources

10. Our indigenous media uses resources available naturally in the surroundings to
create your brand identity.
Our communication style is unique & innovative building conversations in consumer
minds.
MEDIA that delivers OUTSTANDING IMPACT with LEAST IMPACT to the
ENVIRONMENT
• HEDGE CRAFTING
• SAND SCULPTING
• CHALK ART
• FLOWER ART – RANGOLI
• PAPER PLANTS – Seeded Paper
• MOSSAGES & CREEPERS
• WALL ENGRAVINGS

11. green.whynot?
Sustainability Consulting
• We are the change agents for the society.
• We partner with organizations interested in or engaged in
projects that aim to create a strong social impact by
providing local sustainable solutions.
• Process - Product – Services Innovations – designing for the
environment
IF you want more information on going sustainable email us on
sustainable.whynot@gmail.com

12. Those who ask green.whynot?
• TUNE IN FOLK
• SUNLITE SOLAR
• NECC
• ORA SPA
• ABBOTT
• HUNGARIAN INFORMATION & CULTURE CENTRE
• ORGANIC LO
• STONE ART
• ONLINE HOTLZ
• It’s Nice Here
• SUPARAANA KA AANGAN
• indigenous media
• SCULPTURE GARDEN in LUTYENS DELHI

13. green.whynot?
greening the market ethics

14. brand creation
creating new brand identity

15. tune in folk
stationery

16. tune in folk
letterhead

17. tune in folk
business
cards

18. corporate presentation templates
tune in folk

26. brand creation
creating new brand identity

27. Ora
Regenesis |Spa
PUNE

28. LOGO

29. Brand Communication
Ora Regenesis | Spa
Print Magazine: Cosmopolitan

30. Full Page Ad

31. Full Page Ad

32. Full Page Ad

33. Brand Communication
Outdoor : Hoardings

34. Teasers

35. Revealers

36. Revealers

37. brand collaterals
Sunlite Solar
creating brand communication

38. Sunlite solar
Solar lanterns

39. FOLDER
Front & Back

40. Insert

41. Insert

42. Insert

43. brand campaign
NECC
creating brand interaction

44. NECC Campaign
Objective : to increase Consumption & the love of
eggs

45. Hoardings

46. BTL

47. Web
Banner

48. PRINT ADS

49. PRINT ADS

50. PRINT ADS

51. brand creation
Organic lo
creating new brand identity & communication

52. Organic Lo
Online Organic Store, India’s first
www.organiclo.com

53. LOGO

54. VC
Front

55. VC
Back

56. LEAFLET
Front

57. LEAFLET
Back

58. brand creation
Stone Art
creating new brand identity & communication

59. Stone Art
Stone Artifacts, India’s oldest
designer stoneware & manufacturers.
Delhi

60. LOGO

61. STATIONERY
VC Front & Back

62. STATIONERY
Letterhead

63. STATIONERY
Envelope

64. BROCHURE
Cover

65. BROCHURE
Inside
Product Page

66. BROCHURE
Cover Back

67. brand creation
Online Hotlz
creating new brand identity & communication

68. Online Hotlz
e-concierge for hotel marketing

69. LOGO

70. VC

71. Web Page Design
www.onlinehotlz.com

72. EVENTS @ green.whynot?

73. SOUK BIZZARE
platform for artists to display their art/talent in
an ambient dining space

74. Video
SOUK BIZZARE
VENUE: OUT OF THE BLUE
ambient dining space

75. indigenous media
SCULPTURE GARDEN IN LUTYENS DELHI
platform for artists/sculptors to display their
art/talent in an ambient garden space.

76. indigenous media
100 delhi – Event Logo
SCULPTURE GARDEN IN LUTYENS DELHI

77. indigenous media
100 delhi – Event Invite - Inside
SCULPTURE GARDEN IN LUTYENS DELHI

78. indigenous media
100 delhi – Event Invite - Outside
SCULPTURE GARDEN IN LUTYENS DELHI

79. indigenous media
100 delhi – created in terracotta
SCULPTURE GARDEN IN LUTYENS DELHI

80. indigenous media
green whynot : terracotta logo

81. Brand Activation @ green.whynot?

82. ABBOTT – DIGENE FASTMELT
mumbai dabbawala –sampling
2 rounds – OCT 2011 & FEB 2012

83. Distribution Locations
Sachets & Leaflet
• DISTRIBUTION of 100000 each
• AREAS COVERED AS BELOW
• CENTRAL – 40,000
– DADAR, WADALA, GHATKOPAR, SION, CST, NARIMAN POINT,
BALLARD PIER, FORT
• WESTERN – 40,000
– CHURCHAGATE, GRANT ROAD, BANDRA, ANDHERI, MAHALAXMI,
LOWER PAREL,
• SOUTH MUMBAI – 20,000
– CUFFE PARADE, COLABA

84. DABBAWALA TEAM – PUTTING THE
SAMPLES

85. ACTIVITY EFFECTIVENESS
• 1,00,000 Samples Distributed
• Word of MOUTH by each x3
ACTUAL AWARENESS REACHED 4,00,000 Consumers * 2
Total of 8,00,000 consumers reached @ as low as Re.1
per contact.
ACHIEVING 300% EFFECTIVENESS for the CAMPAIGN

86. green.whynot?
It’s Nice Here
Community development projects
Our bit going back to the society

87. SKA
NGO- Gurgaon, Delhi

88. Tree Plantation Drive Oct 2011
million trees gurgaon with the kids @ SKA

89. Aravalli Bio-Diversity Park
million trees gurgaon with the kids @ SKA

90. Aravalli Bio-Diversity Park
million trees gurgaon with the kids @ SKA

91. Aravalli Bio-Diversity Park
million trees gurgaon with the kids @ SKA

92. Kids Movie time Oct 2011
cap gemini sponsored for the kids @ SKA

93. @ the theatre
the kids @ SKA

94. @ the theatre
the kids @ SKA

95. Products made by the Teachers @ SKA- Nov 2011
empowering the NGO

96. Stalls @ the MNC’s – candles – recycled cloth bags
SKA @ Aegis Global

97. So ask,
green.whynot?
call
amit gupta @ +91 9833709822 Mumbai
+91 9873398229 Delhi
email: amitg.whynot@gmail.com
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