2. Ng Wing Shan, Winnie (09342671D)

3. Tsang Sin Ying, Cyan (09508506D)

4. Wong Chun Ho, Daniel (09299977D)

6. National Flag 5 horizontal stripes of three colours: Red : Thelife-bloodof Thai people. Blue: The Thai King, the monarchy White: The purity of Buddhism, the national religion Thai = “Freedom" Thailand = "Land of the Free".

7. National Flower “Ratchaphruek” (or golden shower) Widely known to Thais Cluster-shaped flowers Summer Color : shining yellow

10. Geography

11. Four Natural Regions North mountains and forests Central Plainsvast rice fields Northeast plateau semi-arid farm lands Peninsula Southtropical islands long coastline 76 provinces Capital city: Bangkok

12. Weather

13. Temperature & Rainfall Summer Winter Monsoons DRY RAINY COOL

14. Population and Ethnics

15. Population & Ethnics ____ ______ About 65,000,000 people

16. Language

17. Language Thai English (secondary language) Mandarin Vietnamese Isan Other ethnic and regional languages and dialects

18. History

19. History of the Thai Kingdoms Nanchao Period (650-1250 A.D.) Sukhothai Period (1238-1378 A.D.) Ayutthaya Period (1350-1767) Thon Buri Period (1767-1772) Chakri Dynasty Period (1782 - the Present)

20. How did history affect the development of culture? Respect for King Maintain of the national independence  customs and culture are well kept E.g.: Sports Festival Languages Gestures Food Arts…etc

21. Sukhothai Period (1238-1378 A.D.) Feudalism

22. Ayutthaya Period (1350-1767) Political change : Adoption of the Khmer and Burmese organizational models  To strengthen the power, legitimacy , and authority of the king Kingship redefined Hindu concept KING = divine, a god king

24. Extraterritorial rightsLoss of national sovereignty on the part of the kingdom Escaped from colonialism National independence was retained

26. Assisted the Allied war effort

28. Can anyone tell me more about modern politics and the government? Modern Politics and the government

29. Political Crisis 2006 coup d'état a series of anti-Thaksin campaign at beginning of 2006 a militarygovernment overthrew the government of Thakisin 2008-2009 Thai political crisis The People's Power Party formed a government On December 2, 2008, Peoples Power Party dissolved a new cabinet was formed by democratic party on 17 December 2008

31. Thousands of supporters of the People's Alliance for Democracy (PAD) closed Bangkok airportPolitics Crisis

33. Hong Kong residents should avoid unnecessary travel to Bangkok.

34. Those who are already in Bangkok should attend to their personal safety

36. In 2006, a series of anti-Thaksin Campaign launched Impact Affect political instability and development of the country Corruption The Government-Example

37. Is there any social problem in Thailand? Social Problems

38. Prostitution Thais have viewed sex rather casually throughout history Exploitation of women is acceptable Return home with respect because of the money they bring to support their family Rapid industrialization Loss of secondary sources of nonfarm income from forests around villages Unemployment Social Problems

39. Social Problems Prostitution Prostitution is illegal, actual number of sex workers is almost impossible to estimate 200-300 thousand women 100,000 male prostitutes

40. Social Problems How prostitution affect hospitality in Thailand? Big sex tourism in Thailand The biggest and the most famous red-light district in the world karaoke places, go-go bars include lots of dancers and hostesses

41. Social Problems Street gang and terrorism in Thailand drug gangs Gangs Piglet Gangs Terrorism 2006 Bangkok bombings 2007 South Thailand bombings

42. Social Problems Street gang and terrorism in Thailand 2006 Bangkok bombings New Year's celebrations at some popular areas were cancelled Amongst the victims eight tourists were hurt:

43. Social Problems How street gangs and terrorism affect hospitality in Thailand? Bring social instability Tourists may feel insecure Lots of films took Thai gangs as background Bangkok Dangerous (1999 film) and Bangkok Dangerous (2008 film) directed by the Pang Brothers

44. Social value seems quite important in Thailand, right? Social Values

45. Social Values Less important freedom and equality are comparably More important national security, religious/ spiritual life, a comfortable life, family happiness, self-esteem, emphasizing social relations

46. “bunkhun” means grateful relationships Tourist authority of Thailand has promoted the country as the ‘land of smiles’ Foreigners interpret smiling as happiness and satisfaction How this affects tourism in Thailand

47. Is Buddhism the only religion in Thailand? Or there are more religions? Religion and Ethnicity

48. Introduction Ancient Thai religion Animism Modern Thai religion Buddhism (Over 90%) Muslim (10%) (significant population in Bangkok) Christian (a few) Hinduiam

49. Ancient Thai religion – Thai Animism Believe there are many spirits in the world Spirit houses Ask for a wish to be fulfilled

50. Buddhism in Thailand –History 3rd century B.C. First brought to the Chao Phaya River Basin

51. Theravada Buddhism Not pure Buddhism but interweave with: Hinduism Animism Local traditions, beliefs, and customs Evil have great power (beliefs from Animism) Buddhist monks counter evil

52. How does Buddhism affect Thailand? Socially Moral foundation-for promoting general peace and harmony society Highly revered monks-are participants in state celebrations and rituals

53. How does Buddhism affect Thailand? (cont’d) Socially Temple (wat) is the heart of social and religious life King is the ultimate head of Buddhism in Thailand -appoint Sangha (priesthood)

54. Socially Images of Buddha are found everywhere

55. How does Buddhism affect Thailand? (cont’d) Examples of Thai people taking religion quite seriously: Put their hands together in a wai when passing a temple Give food to monks Worship regularly Do good work to gain merit Young men enter the monkhood for a period of time Marriage have nine monks perform in the wedding

56. How does Buddhism affect Thailand? (cont’d) Politically Buddhism and the state Closely aligned with the state in Thailand Officially sponsored by the Thai Government One of the three major elements of Thai identity

57. How religion affect Hospitality Young men enter the monkhood 80%-90% young males Buddhistbecome monks for at least a few months Time off from work must be given automatically . Decrease the labour force availability in the market Affect the operation of hotels and any other companies.

59. What is Thai culture like? Culture

61. Fire to the sky to

65. Ladyboys- the third sex Man chooses to live as a woman Complete sex change operation no. of ladyboys in thailand is close to 200000 individual Most of them are performers and sexworkers

66. How Thailand ladyboys affect the tourism industry? One of the uniquesness Even if it was illegal, no one is restricted to watch ladyboy performance(“broaden our horizon”) Elderly, young children can take a glimpse of this entertainment Ladyboys show = Must do activity Increase revenue of the country

67. How Thai King affect the hospitality industry? Show respect to Thai King Mind their behaviour Beware of their language Being restricted Easily cause conflicts with locals

68. Arts Dance “Lakhon Nai”- played by women and its only performed in palace- graceful, romantic and highly stylized “Lakhon Nok”-performed outside the palace, acted only by men- filled with lively music, humor, and rapid,animated movements

69. Drama Khon- storyline form of drama Characterized by vigorous, high-formalized action Acting and dancing is inseparable Emphasized precise defined music Actors are masked Major characters can be identified by the predominant colours of their costumes that can perfectly portray their personalities

71. Spicy (chilies)

72. Sour ( vinegar, lime juice, tamarind)

73. Salty ( fish sauce, soy sauce) e.g. tongyam Serve as family style

74. Dining together Order one of each kind of dish ( e.g. spicy, sour sweet, salty) preferred Impolite Spoonful of steaming hot food Don’t chat during meals ( bad manner) Thai herbs added to traditional cusisne (medical use) e.g. black pepper and varieties of basil are common curry ingredients

76. How Food affect the hospitality industry? Menus and recipes need to be adjustedThai: family sizeTourists: individual size Children may not adapt to those spicy food Spicy can be count as a barrier to some tourists Some tourists cannot take the strong taste get allergies from several kinds of herbs used in Thai dishes

77. Marriage Monks attend marriage ceremonies Couple usually consult monks for the dates Weddings take place early in the morning Concluded time for the monks to eat Monks are not permitted to eat after midday

79. Influenced by Sanskrit and Pali

80. Authentic Thai: mono or bi-syllabic

81. High cultural level

82. Rich and uniquely picturesque expressiveness

83. Written Thai proceeds from the left to the right

84. Adapting the level of politeness

85. Different rank/class of people

87. Thai Sports Muay Thai Boxing Martial arts In the ring and stand Violence High incident rate High physical injuries Wild Music Broadcast on TV every Sunday

88. Muay Thai Boxing Only feet and head are permitted to touch the ball Volleyball net Perform aerial pirouettes Spink the ball over net Small towns, rural areas

89. How Sports affect the hospitality culture? Violent behavior children are restricted to enter the stadium less revenue since families tourists do not participate in it

90. Thailand’s King King Bhumibol Adulya as Rama IX. Reigned Thailand over 60 years World longest reigning monarch Abiding reverence, loyalty Reliable and stabilizing force “Inviolable” by Constitution

91. Portrait everywhere (e.g. buildings wall, shopping mall’s main gate) Royalty Yellow shirt Representing their country

92. How Thai King affect the hospitality industry? Tourists need to be aware and show respect to Thai King Mind their behavior, fashion and language Tourists not familiar with these traditions, may cause conflicts with locals

94. A group of religious buildings

95. Enclosed by a wall with several gateways

96. Buddhist architecture

97. Combine Indian and Khmer style

99. Hope you enjoy the slide Thanks for joining us