Overview of social media platforms and strategies for how best to use for your business.

1. Social Media Introduction
February 24, 2011
Northampton Chamber of Commerce
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2. Overview
01. Introductions
02. Twitter
03. Facebook
04. LinkedIn
05. Managing Social Media
06. Tips and Tricks
07. Questions
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3. Who I Am / What I Do
derek allard derek@gravityswitch.com
Website designer / programmer
Website marketer (SEO / Social Media / PPC)
Maximize value of website
Return On Investment (ROI)
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4. Who Are You?
Do you use Twitter?
Do you use Facebook?
Do you use LinkedIn?
What has your experience been?
What do you want from this workshop?
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5. This Workshop Will Help You
Understand potential of social media
Get started with social media
Setup accounts and related tools
Define strategies for social media
Avoid common pitfalls
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6. Workshop Materials
Presentation is posted at
http://www.gravityswitch.com/sm-chamber
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7. Twitter
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8. Twitter Overview
Microblogging service
Launched in March 2006
145 million registered users (Sep 2010)
Exponential growth 2008-2010
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9. Why Would I Use Twitter?
Connect with customers / clients
Meet new people and new markets
Promote your goods and services
Become the expert
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10. How Do I Set Up Twitter?
Create account (username)
Add avatar
Write bio
Add background
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11. Screen Capture
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12. How Do I Use Twitter?
Follow
Tweet
Reply
Retweet
Direct message
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13. Screen Capture
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14. Twitter Strategies
Use search (monitor keywords)
Converse (don’t broadcast)
Mix personal and professional
Use #hashtags
Be aware of Trending Topics
Think campaigns
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15. Facebook
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16. Facebook Overview
Social Network
Launched in February 2004 at Harvard
Opened to public in September 2006
More than 500 million active users
People spend 700 billion minutes each month
World’s most popular social network
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17. Why Would I Use Facebook?
Build new relationships
Develop a page for your organization
Promote your goods and services
Become the expert
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Nice Nice people. Award-winning process. Websites done right.
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18. How Do I Set Up Facebook?
Create account
Complete profile (bio / photo)
Create facebook page
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19. Personal page
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20. Fan Page
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21. How Do I Use Facebook?
Connect, connect, connect
Post updates, photos, videos
Create events
Send private and instant messages
Like pages
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22. Facebook (Personal) Strategies
Find friends from email / name
Take advantage of friend suggestions
Converse (don’t broadcast)
Mix personal and professional
Be aware of privacy settings
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23. Facebook (Page) Strategies
Leverage existing friends
Use company logo
Add company information
More professional than personal
Promote with Facebook ads ($)
Think campaigns
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24. LinkedIn
LinkedIn
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25. LinkedIn Overview
Social network
Launched in May 2003
90 million registered users (Jan 2011)
Geared towards business professionals
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26. Why Would I Use LinkedIn?
Get introduced to business connections
Build credibility
Connect with like minded professionals
Become the expert
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27. How Do I Setup LinkedIn?
Create account
Complete profile (bio / photo)
Build connections
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28. Screen Capture
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29. How Do I Use LinkedIn?
Connect directly or via introductions
Post updates / comments
Request and write recommendations
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30. LinkedIn Strategies
Be more proactive
Review your connections connections
Participate in Groups
Participate in Answers
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31. Managing Social Media
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32. Twitter Clients
TweetDeck
Tweetie
Twirl
HootSuite
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33. Twitter Clients
TweetDeck
Tweetie
Twirl
HootSuite
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34. HootSuite
Simplifies posting
Shortens and tracks URLs
Post / monitor other SM platforms
Schedule posts for future times
Manage employee posting permissions
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35. Screen capture NEED TO UPDATE
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36. Tips And Tricks
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37. Tips And Tricks
Use a tool to manage (HootSuite)
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38. Tips And Tricks
Use a tool to manage (HootSuite)
Cross promote social media profiles
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Nice Nice people. Award-winning process. Websites done right.
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39. Tips And Tricks
Use a tool to manage (HootSuite)
Cross promote social media profiles
Use as consistently as possible
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Nice Nice people. Award-winning process. Websites done right.
people. Award-winning process. Websites done right.

40. Tips And Tricks
Use a tool to manage (HootSuite)
Cross promote social media profiles
Use as consistently as possible
Keep etiquette in mind
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Nice Nice people. Award-winning process. Websites done right.
people. Award-winning process. Websites done right.

41. Tips And Tricks
Use a tool to manage (HootSuite)
Cross promote social media profiles
Use as consistently as possible
Keep etiquette in mind
Ask questions
gravity switch
gravity switch
Nice Nice people. Award-winning process. Websites done right.
people. Award-winning process. Websites done right.

42. Tips And Tricks
Use a tool to manage (HootSuite)
Cross promote social media profiles
Use as consistently as possible
Keep etiquette in mind
Ask questions
Try anything once, be creative
gravity switch
gravity switch
Nice Nice people. Award-winning process. Websites done right.
people. Award-winning process. Websites done right.

43. Tips And Tricks
Use a tool to manage (HootSuite)
Cross promote social media profiles
Use as consistently as possible
Keep etiquette in mind
Ask questions
Try anything once, be creative
Integrate social media with your website
gravity switch
gravity switch
Nice Nice people. Award-winning process. Websites done right.
people. Award-winning process. Websites done right.

44. Tips And Tricks
Use a tool to manage (HootSuite)
Cross promote social media profiles
Use as consistently as possible
Keep etiquette in mind
Ask questions
Try anything once, be creative
Integrate social media with your website
Devote time to succeed with social media
gravity switch
gravity switch
Nice Nice people. Award-winning process. Websites done right.
people. Award-winning process. Websites done right.

45. Takeaways
Social media is a conversation
Your website is the hub of SM efforts
Become the expert in your field
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gravity switch
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people. Award-winning process. Websites done right.

46. Additional Resources
The Social Media Marketing Book by Dan Zarrella
Web Design and Marketing Solutions for Business
Websites by Kevin Potts
The Social Media Bible by Lon Safko and David K.
Brake
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Nice Nice people. Award-winning process. Websites done right.
people. Award-winning process. Websites done right.

47. Thank You!
Derek Allard
Gravity Switch
derek@gravityswitch.com | 586.9596
twitter.com/derekallard
facebook.com/gravityswitch
linkedin.com/in/derekallard
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people. Award-winning process. Websites done right.

48. Ask me Questions
Ask Me Questions
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