1. Cloud Brokering and Management:
Delivering IT-as-a-Service using a cloud
solution factory
Praveen Asthana
Chief Marketing &
Strategy Officer
October 8, 2013

2. We make IT-as-a-Service a Reality
Multi-Sourced
Supply Base
Governance &
Business Mgmt
Expedia-like
Consumption
Enterprise IT and or
SI Broker
Managed Services
Existing Data Center
Private
Clouds
IaaS
PaaS
SaaS
Business Users
Cloud Admins
Architects and
Developers
• As easy as SaaS
• 10X faster to deliver IT
• Reduce costs by 50%
• Route demand
instantly to the best
approved provider
• Provide flexibility AND
control
2
**In contracts
Procurement
Managers
CIO and CFO’s
Enterprise Cloud Consumption
Processes
Cloud Broker Operations
Processes
Cloud Provider Management
Processes

3. On the CIO’s whiteboard today
Gaps in our cloud strategy
What app
should I move
to the cloud?
What
infrastructure
design for
cloud?
What cloud
matches
my need?
How do I
provision and
orchestrate
to different
clouds?
Web server in
public cloud
Database in
private cloud
Image data in
public cloud10010
Amazon Google VMware
Private
OpenStack
Private
What are
the right:
- Features
- Packaging
- Pricing
Cloud
Design
API 1 API 2 API 3
How do I read these bills?
Are they accurate?
How do I manage these
contracts?
Pricing keeps changing!
- Cost
- Utilization
- SLA
- Demand v Supply
- Compliance
Analytics for
business support
KPI Dashboard
How can I get a
business support system
that allows me to
manage my business
objectives and provide
decision support?
I need multi-level
integration with my
existing IT and financial
management systems
and investments
Cloud
Mgmt
$ Financial
Procurement
Current IT
General concerns:
• No processes for cloud operations-
Acq, Ops, Access, Governance
• Many clouds à lots of complexity
• Potential for lock-in?
• How do I ensure resiliency?
• How do I ensure governance?
• Takes too long to deploy new app
infrastructure
• Growing shadow IT
• Track costs & assets
CLOUD IS HARD!!!

4. On the CIO’s whiteboard today
The ideal solution – get more out of cloud
Collaboratively
Design
Security
$
Backup
Monitor
SLA
Match
to Right
Clouds
Add
Managed
Services
Estimated
Bill of IT
Order,
Orchestrate
& Provision
Manage,
Control,
Decide
+ Connect Current IT
Financial
Mgmt
IT Service Mgmt
IT Ops Mgmt
Supply
Chain
Mgmt
Change Change Change
Technical
Financial
Legal
Flow of
Approvals
Key benefits:
• Provide IT value add to biz users; corral Shadow IT
• Speeds overall process to deliver app infrastructure
• Improves my staff’s productivity through automation
• Reduces lock-in and makes me future proof
• Provides governance and cost management
• Masks cloud complexity

5. Better Choice
Cloud service providers are not created equal
Provider Match
Description Average Price Location Security SLA Provisioning Time
On demand commodity
cloud provider. Enterprise
support available at
additional cost
Compute: $17,234
Storage: $625
Network: $802
SW: NA
Operations: $16,137
US East (VA)
US West (OR)
US West (N. CA)
EU (Ireland)
AP (Singapore)
AP (Tokyo)
Virtual Perimeter
Firewall and Routing
between VLANs
99.95% annual uptime only
for access to VM in
particular region. Service
credit up to 10%.
VM provisioning: 10-15 min
1st VDC: Hours
Subsequent VDC: Hours
85%
Higher-level security & SLA:
optimized for eCommerce &
Web Hosting
Compute: $23,623
Storage: $7,489
Network: $500
SW: NA
Operations: $12,957
US East (VA)
US West (CA)
Asia
EMEA
Enterprise Grade Virtual
Perimeter Firewall
Additional Cost for IDS/
IPS
100% infrastructure 99.9%
end-to-end availability of
customer assets. Service
credit up to 30%
VM provisioning: 2-4 hours
1st VDC: 2 days
Subsequent VDC: 4 hours 100%
Reserved capacity-based
dedicated resources; fixed
cost, simpler management,
supports bursting
Compute: $45,000
Storage: $5,991
Network: $500
SW: $0
Operations: $11,897
Culpepper, CA
Miami, FL
Sao Paulo, Brazil
Amsterdam,
Netherlands
Enterprise Grade Virtual
Perimeter Firewall
Additional Cost for IDS/
IPS
99.9% end-to-end availability
of customer assets. Service
credit up to 50%.
VM provisioning: 10-15 min
1st VDC: 10 days
Subsequent VDC: 10 days 135%
Private, community cloud
with dedicated capacity;
fixed costs; physically secure
Compute: $15,000
Storage: $400
Network: $500
SW: $0
Operations: $18,000
Austin, TX Enterprise Grade Virtual
Perimeter Firewall
Limited outside access
99.9% end-to-end availability
of customer assets. Service
credit up to 50%.
VM provisioning: 15-30 min
1st VDC: 2-3 day
Subsequent VDC: hours 115%
Pricing based on a production environment for a CRM.
30% variance between choosing any
provider versus choosing the right
one.
Terremark
135%
Monthly cost: $63,388
Arbitrary Selection
Savvis
100%
Monthly cost: $44,569
Optimal Selection

6. Code Factory
(DevOps/PaaS)
Solution Factory
(SolutionOps)
Solution Store
(BusinessOps)
Problem Statement • Geospatial Information Service app: update legacy systems with web-based apps
• Single vendor resulting in backlog of IT requests à project deadlines to be missed
• What clouds for which environments at what cost?
Aggregation
Prd
T/D
DR
S3
Provision
Deploy Order &
Access
Enterprise Case Study
GIS App for Texas Water Development Board

7. Enterprise Case Study
Enabling State of Texas to transform to an IT-as-a-Service model
Before Gravitant:
• > 9 month cycle time to deliver IT solutions
• Limited vendor and middleware options
• Frustrating and lengthy service request process
• Difficult to decipher cloud provider bills
• Unexpectedly high final costs
After Gravitant:
• < 1 month cycle time to deliver IT solutions
• 40% savings on cloud spend
• Choice of cloud vendors, PaaS, and services
• Visual cloud solution design with real time
• costing before provisioning
“There are so many complexities in
making the cloud work for us.
Gravitant’s cloud services platform
helped us get on the cloud
successfully.”
-- Frosty Walker, State of Texas

8. What sets Gravitant Apart?
Open IT Framework. Multiple Choices, Control
Any combination of the right PaaS, IaaS, SaaS and Managed Services you need
No Bare Apps. We ensure Complete Solutions
Easily compose solutions with all necessary services
Choose the absolute best cloud services for your needs
Powerful analytics and knowledge base for multi-criteria optimization
Normalized Smart Catalog across Cloud Services Providers
Expedia-like Consumption Interface
Advanced catalog and app store to publish and monetize IT solutions

9. Thank you
Praveen Asthana
praveen.asthana@gravitant.com
512-831-3104
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