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3.01-D Ethical Considerations in
      Product Packaging
Ethical Considerations in Product
               Packaging
• Business Ethics in Product/Service
  Management
Ethical Considerations in Product
                      Packaging
• Why do you think companies package and
  label their products?
  Answer: Create a good impression
          Help sell product
          Communicate benefits
• Concerns for Product Packaging?
Product Safety- Glass now plastic
                Tamper-resistant packages
                Airtight containers for foods
                Wasteful packaging
                Switching for spray cans and pumps
Ethical Considerations in Product
                Packaging
• Product labeling must inform customers about
  a product’s contents and give directions for
  use.
1. Must have name of manufactures




2. Quantity of contents
Ethical Considerations in Product
                   Packaging
  3. Nutritional info




4. Health claims are the same on all
products; light, fat free, etc.
Ethical Considerations in Product
              Packaging
 5. Warnings on products like alcohol and cigarettes




6. How to care for clothes
Ethical Considerations in Product
              Packaging
• In order for a product to say recycled it must
  show proof that it is retrieved a certain
  amount of scraps.



• For a food to be organic it must meet certain
  standards
Ethical Considerations in Product
              Packaging
• What happens when a company fails to
  inform customers about product risks?
  1. Company can get sued
  2. Harm to customer

• What is Planned Obsolescence?
  – Making products that are known to not last long, or change, so that
  people will need to replace them

     –Example: Cell phones are always coming out with newer functions and it
     makes consumers want to purchase the new and improved cell phone
Ethical Considerations in Product
             Packaging
• Sources:
  –Marketing Essentials

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Marketing 3.01 d -ethical_considerations_in_product_packaging

  • 1. 3.01-D Ethical Considerations in Product Packaging
  • 2. Ethical Considerations in Product Packaging • Business Ethics in Product/Service Management
  • 3. Ethical Considerations in Product Packaging • Why do you think companies package and label their products? Answer: Create a good impression Help sell product Communicate benefits • Concerns for Product Packaging? Product Safety- Glass now plastic Tamper-resistant packages Airtight containers for foods Wasteful packaging Switching for spray cans and pumps
  • 4. Ethical Considerations in Product Packaging • Product labeling must inform customers about a product’s contents and give directions for use. 1. Must have name of manufactures 2. Quantity of contents
  • 5. Ethical Considerations in Product Packaging 3. Nutritional info 4. Health claims are the same on all products; light, fat free, etc.
  • 6. Ethical Considerations in Product Packaging 5. Warnings on products like alcohol and cigarettes 6. How to care for clothes
  • 7. Ethical Considerations in Product Packaging • In order for a product to say recycled it must show proof that it is retrieved a certain amount of scraps. • For a food to be organic it must meet certain standards
  • 8. Ethical Considerations in Product Packaging • What happens when a company fails to inform customers about product risks? 1. Company can get sued 2. Harm to customer • What is Planned Obsolescence? – Making products that are known to not last long, or change, so that people will need to replace them –Example: Cell phones are always coming out with newer functions and it makes consumers want to purchase the new and improved cell phone
  • 9. Ethical Considerations in Product Packaging • Sources: –Marketing Essentials