Trend Micro Creative Focus for Campaigns 2010

1. APAC VALUE MARKETING
End User Marketing Creative Review
(Updated)
Sept 2010
Classification 9/15/2010 Copyright 2009 Trend Micro Inc. 1

2. Campaign Library for 2010
• END USER
• CO MARKETING
• Virtual patching EoL/ DS RESELLER
• HES • Joint Vmware TM
• TCO/Suites
Virtualisation
• HES/IWSVA • CPVM Rethink endpoint
• Web Gateway IWSVA • Web Gateway IWSVA
• Collaboration Portal Protect • Server Virtualisation DS
Virtualisation CPVM DM
Virtualisation CPVM • INDUSTRY
• Agentless Scanning 7.5 • Education
• Gartner Virtualisation • Government
• Gartner Threat Management • Manufacturing (india)
• Office Scan 10.5 VDI
Healthcare (US)
• Compliance "Dummies"/DS
• Compliance Finance /DS Copyright 2009 Trend Micro Inc.

3. Responsys Creative Campaign e-engine
Copyright 2009 Trend Micro Inc.

4. Virtual Patch/
W2000 EoL
NEW
Copyright 2009 Trend Micro Inc.

5. NEW
Agentless Scanning /DS7.5
Copyright 2009 Trend Micro Inc.

6. NEW
ANZ Hosted email / landing page
Classification 9/15/2010 Copyright 2009 Trend Micro Inc. 6

7. CNET TCO Enterprise
Suites Campaign
Classification 9/15/2010 Copyright 2009 Trend Micro Inc. 7

8. NEW
HES/IWSVA Bundled offering
Copyright 2009 Trend Micro Inc.

9. Gateway Security (IXSVA)
Classification 9/15/2010 Copyright 2009 Trend Micro Inc. 9

10. Collaboration Campaign
Copyright 2009 Trend Micro Inc.

11. Virtualisation Campaign – optional CTA
Copyright 2009 Trend Micro Inc.

12. CNET CPVM Virtualisation Campaign
Process
eDM Registration
Campaign Microsite Thank You edm
CNET
Database
List Washing
Client
Database
QC & Data Transfer
Email and Telemarketing
registration data quality
checked, leads graded
Telemarketing Follow up Email and data transferred
To non email respondents To telemarketing to client or partners
to generate registrations respondents with dummies for follow up
& qualified leads guide attached
Classification 9/15/2010 Copyright 2009 Trend Micro Inc. 12

13. CNET Gartner Virtualisation Campaign
(Stand alone and/or back end to VSS)
eDM Registration Resource
Campaign Microsite Microsite
CNET
Database
List Washing
Client
Database
QC & Data Transfer
Email and Telemarketing
registration data quality
checked, leads graded
Telemarketing Follow up Email and data transferred
To non email respondents To telemarketing to client or partners
to generate registrations respondents with dummies for follow up
& qualified leads guide attached
Classification 9/15/2010 Copyright 2009 Trend Micro Inc. 13

14. CNET Threat Management Gartner Endpoint
Campaign Process
eDM Registration Resource
Campaign Microsite Microsite
CNET
Database
List Washing
Client
Database
QC & Data Transfer
Email and Telemarketing
registration data quality
checked, leads graded
Telemarketing Follow up Email and data transferred
To non email respondents To telemarketing to client or partners
to generate registrations respondents with dummies for follow up
& qualified leads guide attached
Classification 9/15/2010 Copyright 2009 Trend Micro Inc. 14

15. Campaign Office Scan 10.5
CNET Campaign Process (VDI version)
eDM Registration Resource
Campaign Microsite Microsite
CNET
Database
List Washing
Client
Database
QC & Data Transfer
Email and Telemarketing
registration data quality
checked, leads graded
Telemarketing Follow up Email and data transferred
To non email respondents To telemarketing to client or partners
to generate registrations respondents with dummies for follow up
& qualified leads guide attached
Classification 9/15/2010 Copyright 2009 Trend Micro Inc. 15

16. Compliance
NEW
Campaign
Compliance Web Links
http://us.trendmicro.com/us
/home/enterprise/
Classification 9/15/2010 Copyright 2009 Trend Micro Inc. 16

17. FST Compliance Web
Site
http://us.trendmicro.com/us/soluti
ons/enterprise/security-
solutions/compliance/
Classification 9/15/2010 Copyright 2009 Trend Micro Inc. 17

18. Co marketing Reseller Campaign
examples
Copyright 2009 Trend Micro Inc.

19. CIAB - TM and Vmware joint campaign
Copyright 2009 Trend Micro Inc.

20. CIAB – Virtualisation – NEW CPVM
Consists of eDM, DM, landing page, white paper & telemarketing.
Landing Page
9/15/2010 Copyright 2009 Trend Micro Inc. 20
Classification

21. CIAB – Rethink Endpoint Security
Consists of eDM, DM, landing page, white paper & telemarketing
9/15/2010 Copyright 2009 Trend Micro Inc. 21

22. CIAB – Web Gateway Security
Consists of eDM, DM, landing page, white paper & telemarketing.
Front of Direct Mailer
InterScan Web Security Virtual Appliances
+ Advance Reporting & Management
Offers include:
1. 20% competitor cross grade discount
2. Advance Reporting Management Module
complimentary offer
3. White paper.
Classification Copyright 2009 Trend Micro Inc. 22

23. CIAB – Virtualisation –
Deep Security
Consists of eDM, DM, landing page, white paper &
telemarketing.
eDM
Front of Direct Mailer Copyright 2009 Trend Micro Inc.

24. CIAB – K-12 Education Segment
Consists of eDM, DM, landing page, white paper & telemarketing.
Offers:
1. NSS Labs report
2. Up to 60% Discount including the following
solutions:
NeatSuite Premium, OfficeScan Adv, Worry Free
Business Security, Data Loss Prevention &
InterScan Web Security Virtual Appliance.
Promo Code SPA-019-09 Classification Copyright 2009 Trend Micro Inc. 24

25. Local Government
Umbrella Campaign
• Target Audience
– New Business/Customers
– Primary- Local Councils 1,553
Prospect database base
• Solution Focus
– Hosted Email Security:
Message Labs why they were
interested in hosted email
security was to reduce the
workload on their email servers.
– Virtual Security (IWSVA/CPVM
& Deep Security): Councils are
now using benefits of utilizing
this infrastructure for gateway
security.
Copyright 2009 Trend Micro Inc.

26. Indian Vertical Segments
Copyright 2009 Trend Micro Inc.

27. Joint Indian TM Vmware
Copyright 2009 Trend Micro Inc.